{"id":710659,"date":"2026-06-02T15:52:21","date_gmt":"2026-06-02T15:52:21","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/710659\/"},"modified":"2026-06-02T15:52:21","modified_gmt":"2026-06-02T15:52:21","slug":"radiocentre-joins-global-audio-push-in-cannes-radiotoday","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/710659\/","title":{"rendered":"Radiocentre joins global audio push in Cannes \u2013 RadioToday"},"content":{"rendered":"<p>\t<a href=\"https:\/\/todayl.ink\/aiirjune\" target=\"_blank\" aria-label=\"RTUKPackageDeal1webp\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/RTUKPackageDeal1webp.webp\" alt=\"\"   width=\"800\" height=\"160\"\/><\/a><\/p>\n<p>Audio\u2019s role in advertising effectiveness will be put in front of marketers at Cannes this month.<\/p>\n<p>Radiocentre and Australia\u2019s Commercial Radio and Audio are joining forces at the Cannes Lions International Festival of Creativity to present new evidence on how audio can support campaign results.<\/p>\n<p><a href=\"https:\/\/todayl.ink\/WiseBuddah\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/05\/RadioToday-Small-Image-150x150-1.png\" width=\"150\" height=\"150\"\/><\/a><\/p>\n<p>Marketing Professor and MiniMBA Founder Mark Ritson will present Audio: The Campaign Catalyst, using new analysis carried out by System1 for the session.<\/p>\n<p>The research looks at 1,850 campaigns from the Effie marketing effectiveness database across eight years, covering the UK, US, Europe and Australia.<\/p>\n<p>System1\u2019s Andrew Tindall will also join a panel discussion to examine the findings in more detail.<\/p>\n<p>Radiocentre says the work adds to international evidence, including its High Gain Audio research, showing the contribution commercial radio and audio can make within the wider media mix.<\/p>\n<p>Lucy Barrett, Client Director at Radiocentre, said: \u201cBy coming together as a global industry, we want marketers to hear from the experts who will demonstrate audio\u2019s power to amplify advertising impact and drive business results.\u201d<\/p>\n<p>Audio will also have a wider presence at Cannes. Bauer Media Audio is hosting a session on trust, creativity, star power and AI, featuring comedian Katherine Ryan in a discussion about creativity, comedy, podcasts and working with brands.<\/p>\n<p>Podcasting trade body Sounds Profitable is also holding a discussion on the value of community in podcasting.<\/p>\n<p>The 2026 Cannes Lions International Festival of Creativity takes place from 22 to 26 June in Cannes, France.<\/p>\n","protected":false},"excerpt":{"rendered":"Audio\u2019s role in advertising effectiveness will be put in front of marketers at Cannes this month. Radiocentre and&hellip;\n","protected":false},"author":2,"featured_media":710660,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[64,63,134,136],"class_list":["post-710659","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-au","tag-australia","tag-entertainment","tag-music"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/710659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=710659"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/710659\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/710660"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=710659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=710659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=710659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}