{"id":711297,"date":"2026-06-02T22:44:10","date_gmt":"2026-06-02T22:44:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/711297\/"},"modified":"2026-06-02T22:44:10","modified_gmt":"2026-06-02T22:44:10","slug":"warriors-steph-curry-signs-reported-400m-shoe-contract-with-li-ning-after-2025-under-armour-exit","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/711297\/","title":{"rendered":"Warriors&#8217; Steph Curry Signs Reported $400M Shoe Contract with Li-Ning After 2025 Under Armour Exit"},"content":{"rendered":"<p class=\"MuiTypography-root MuiTypography-bp_small__body__article__medium css-1vqr2el\">Stephen Curry is no longer a sneaker free agent. <\/p>\n<p class=\"MuiTypography-root MuiTypography-bp_small__body__article__medium css-1vqr2el\">According to ESPN&#8217;s <a class=\"MuiTypography-root MuiTypography-inherit MuiLink-root MuiLink-underlineAlways MuiTypography-root MuiTypography-bp_small__ui__link__medium_strong css-lu48cp\" href=\"https:\/\/x.com\/ShamsCharania\/status\/2061567671901032922\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Shams Charania<\/a>, the Golden State Warriors superstar is signing a 10-year &#8220;landmark&#8221; shoe deal with Chinese company Li-Ning that is worth more than $400 million. Per that report, &#8220;Li-Ning extends his Curry Brand venture globally and encompasses basketball products, athleisure, the\u00a0ability for Curry to sign athletes under his brand, and a full golf line.&#8221;<\/p>\n<p class=\"MuiTypography-root MuiTypography-bp_small__body__article__medium css-1vqr2el\">Curry confirmed the endorsement deal on social media:<\/p>\n<p class=\"MuiTypography-root MuiTypography-bp_small__body__article__medium css-1vqr2el\">In November, Curry <a class=\"MuiTypography-root MuiTypography-inherit MuiLink-root MuiLink-underlineAlways MuiTypography-root MuiTypography-bp_small__ui__link__medium_strong css-lu48cp\" href=\"https:\/\/www.espn.com\/nba\/story\/_\/id\/46958115\/warriors-stephen-curry-ending-partnership-armour\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">cut ties<\/a> with Under Armour after a 13-year partnership, making him a sneaker free agent.<\/p>\n<p class=\"MuiTypography-root MuiTypography-bp_small__body__article__medium css-1vqr2el\">&#8220;Under Armour believed in me early in my career and gave me the space to build something much bigger and more impactful than a shoe,&#8221; he said in a statement at the time. &#8220;I&#8217;ll always be grateful for that. &#8230; What Curry Brand stands for, what I stand for and my commitment to that mission will never change. It&#8217;s only growing stronger. I&#8217;m excited for a future that&#8217;s focused on aggressive growth with a continued commitment to keep showing up for the next generation.&#8221;<\/p>\n<p class=\"MuiTypography-root MuiTypography-bp_small__body__article__medium css-1vqr2el\">He promptly wore <a class=\"MuiTypography-root MuiTypography-inherit MuiLink-root MuiLink-underlineAlways MuiTypography-root MuiTypography-bp_small__ui__link__medium_strong css-lu48cp\" href=\"https:\/\/bleacherreport.com\/articles\/25417211-steph-curry-pays-tribute-kobe-bryant-snakeskin-shoes-photos-during-warriors-vs-kings\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">a wide variety<\/a> of sneakers during the 2025-26 season, from nearly a dozen different brands, and put many of them up for auction in April to benefit his Eat. Learn. Play. Foundation. <\/p>\n<p class=\"MuiTypography-root MuiTypography-bp_small__body__article__medium css-1vqr2el\">A number of current NBA players are already signed with Li-Ning, including Jimmy Butler, CJ McCollum and D&#8217;Angelo Russell, while former NBA player Dwyane Wade is also sponsored by the Chinese company. <\/p>\n<p class=\"MuiTypography-root MuiTypography-bp_small__body__article__medium css-1vqr2el\">Li-Ning also sponsors a number of marathons, the Chinese table-tennis team, a 3v3 badminton tournament and works with the Chinese Badminton Association and China Badminton Super League. <\/p>\n","protected":false},"excerpt":{"rendered":"Stephen Curry is no longer a sneaker free agent. According to ESPN&#8217;s Shams Charania, the Golden State Warriors&hellip;\n","protected":false},"author":2,"featured_media":711298,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[574],"tags":[64,63,726,85],"class_list":["post-711297","post","type-post","status-publish","format-standard","has-post-thumbnail","category-basketball","tag-au","tag-australia","tag-basketball","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/711297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=711297"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/711297\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/711298"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=711297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=711297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=711297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}