{"id":712583,"date":"2026-06-03T12:53:16","date_gmt":"2026-06-03T12:53:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/712583\/"},"modified":"2026-06-03T12:53:16","modified_gmt":"2026-06-03T12:53:16","slug":"haier-is-gunning-for-tcl-with-this-super-affordable-4k-tv-range","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/712583\/","title":{"rendered":"Haier is gunning for TCL with this super-affordable 4K TV range"},"content":{"rendered":"<p id=\"elk-44ebcbc5-bf3c-4ee9-af63-08ae63af259a\">Chinese brand Haier is launching its latest range of affordable TVs, all boasting 4K resolution.<\/p>\n<p>The new release is being led by the flagship S90 series, which the brand claims will combine \u201cdynamic visuals, immersive audio with ultra-reactive gaming experience\u201d.<\/p>\n<p><a id=\"elk-seasonal\"\/><\/p>\n<p id=\"elk-44ebcbc5-bf3c-4ee9-af63-08ae63af259a-2\">This \u201cimmersive audio\u201d comes in the form of <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/us\/tag\/dolby-atmos\" data-auto-tag-linker=\"true\" data-url=\"https:\/\/www.whathifi.com\/us\/tag\/dolby-atmos\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/us\/tag\/dolby-atmos\" rel=\"nofollow noopener\" target=\"_blank\">Dolby Atmos<\/a> support, delivering \u201cthree-dimensional and cinematic audio quality\u201d. The two 10W speakers are employing technology from British hi-fi brand <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/us\/tag\/kef\" data-auto-tag-linker=\"true\" data-url=\"https:\/\/www.whathifi.com\/us\/tag\/kef\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/us\/tag\/kef\" rel=\"nofollow noopener\" target=\"_blank\">KEF<\/a> as well.<\/p>\n<p>Latest Videos From<img decoding=\"async\" src=\"https:\/\/www.whathifi.com\/media\/img\/WHF_logo.svg\" alt=\"\" class=\"block h-[18px] w-auto shrink-0 brightness-0 invert\" aria-hidden=\"true\"\/><img decoding=\"async\" src=\"https:\/\/www.whathifi.com\/media\/img\/WHF_logo.svg\" alt=\"\" class=\"max-h-12 w-auto\" aria-hidden=\"true\"\/><\/p>\n<p>The S90 uses QLED panel technology with AI picture optimisation, with Haier saying this results in \u201crich tones and smooth colour transitions\u201d.<\/p>\n<p>In terms of physical connectivity, you will find four HDMI ports, with one supporting eARC. We assume that means the TV can handle 4K\/120Hz signals, given its 240Hz DLG feature, but when we asked a Haier representative for confirmation, they couldn\u2019t provide a clear answer.<\/p>\n<p>            You may like<\/p>\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\">\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/06\/QpwY8rq5Lyc4SyLbvHPxki.jpg\" alt=\"Haier S90 flagship TV\"   loading=\"lazy\" data-new-v2-image=\"true\" data-original-mos=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/06\/QpwY8rq5Lyc4SyLbvHPxki.jpg\" data-pin-media=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/06\/QpwY8rq5Lyc4SyLbvHPxki.jpg\" class=\"rounded-[var(--image--border-radius,0)] inline\"\/>\n<\/p>\n<p>(Image credit: Haier)<\/p>\n<p id=\"elk-794992c3-b877-4e7a-835a-8d3a9f402426\">Haier is also launching the entry-level K85 and the mid-range S80 models. These step-down TVs do not have Dolby Atmos, but they do offer Dolby Audio for \u201cclearer voices and more balanced sound\u201d. The S80 features a QLED panel, like the S90, while the K85 uses a 4K LED backlight.<\/p>\n<p>All of the TVs come with <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/streaming-entertainment\/two-of-the-uks-most-popular-tv-services-could-be-shutting-down-and-its-bad-news-if-youre-off-the-grid\" data-url=\"https:\/\/www.whathifi.com\/streaming-entertainment\/two-of-the-uks-most-popular-tv-services-could-be-shutting-down-and-its-bad-news-if-youre-off-the-grid\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/streaming-entertainment\/two-of-the-uks-most-popular-tv-services-could-be-shutting-down-and-its-bad-news-if-youre-off-the-grid\" rel=\"nofollow noopener\" target=\"_blank\">Freely<\/a> built-in. That gives you access to streaming services such as BBC <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/us\/tag\/iplayer\" data-auto-tag-linker=\"true\" data-url=\"https:\/\/www.whathifi.com\/us\/tag\/iplayer\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/us\/tag\/iplayer\" rel=\"nofollow noopener\" target=\"_blank\">iPlayer<\/a>, Channel 4 and ITVX in the UK. Fire TV acts as the smart platform for all the models, offering access to Disney+, <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/us\/tag\/netflix\" data-auto-tag-linker=\"true\" data-url=\"https:\/\/www.whathifi.com\/us\/tag\/netflix\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/us\/tag\/netflix\" rel=\"nofollow noopener\" target=\"_blank\">Netflix<\/a> and <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/us\/tag\/amazon-prime-video\" data-auto-tag-linker=\"true\" data-url=\"https:\/\/www.whathifi.com\/us\/tag\/amazon-prime-video\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/us\/tag\/amazon-prime-video\" rel=\"nofollow noopener\" target=\"_blank\">Amazon Prime Video<\/a>.<\/p>\n<p class=\"newsletter-form__strapline\">The latest hi-fi, home cinema and tech news, reviews, buying advice and deals, direct to your inbox.<\/p>\n<p>Each range offers slightly different sizing options. The S90 goes from 55- to 85-inches, with the latter being the biggest screen size across all the models. The K85 is available in 43- to 65-inch sizes, and the S80 from 43- to 75-inches.<\/p>\n<p>If you want to get your hands on the 65-inch S90, it will set you back \u00a3580. That is certainly aiming at the affordable end of the market, so Haier has <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/us\/tag\/tcl\" data-auto-tag-linker=\"true\" data-url=\"https:\/\/www.whathifi.com\/us\/tag\/tcl\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/us\/tag\/tcl\" rel=\"nofollow noopener\" target=\"_blank\">TCL<\/a> firmly in its sights. The S90 is up against the likes of the<a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/tv-home-cinema\/televisions\/tcl-q6c-65q6c-uk\" data-url=\"https:\/\/www.whathifi.com\/tv-home-cinema\/televisions\/tcl-q6c-65q6c-uk\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/tv-home-cinema\/televisions\/tcl-q6c-65q6c-uk\" rel=\"nofollow noopener\" target=\"_blank\"> TCL Q6C<\/a>, which launched at \u00a3649 for the 65-inch model. When we had the TCL set in our test room earlier this year, we praised its excellent picture quality and gaming performance which meant we awarded it a five-star rating.<\/p>\n<p>We are yet to see how the flagship Haier model compares, but its affordable price tag and comprehensive smart platform could spell trouble for the current market leaders.<\/p>\n<p>            What to read next<\/p>\n<p>MORE:<\/p>\n<p>Check out our <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/tv-home-cinema\/televisions\/tcl-q6c-65q6c-uk\" data-url=\"https:\/\/www.whathifi.com\/tv-home-cinema\/televisions\/tcl-q6c-65q6c-uk\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/tv-home-cinema\/televisions\/tcl-q6c-65q6c-uk\" rel=\"nofollow noopener\" target=\"_blank\">TCL Q6C review<\/a><\/p>\n<p>These are the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/best-buys\/best-cheap-4k-tvs-the-best-budget-tvs\" data-url=\"https:\/\/www.whathifi.com\/best-buys\/best-cheap-4k-tvs-the-best-budget-tvs\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/best-buys\/best-cheap-4k-tvs-the-best-budget-tvs\" rel=\"nofollow noopener\" target=\"_blank\">best budget TVs<\/a><\/p>\n<p>And here are the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/best-buys\/best-budget-soundbars\" data-url=\"https:\/\/www.whathifi.com\/best-buys\/best-budget-soundbars\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/best-buys\/best-budget-soundbars\" rel=\"nofollow noopener\" target=\"_blank\">best budget soundbars<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Chinese brand Haier is launching its latest range of affordable TVs, all boasting 4K resolution. The new release&hellip;\n","protected":false},"author":2,"featured_media":712584,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,63,105],"class_list":["post-712583","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-au","tag-australia","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/712583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=712583"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/712583\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/712584"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=712583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=712583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=712583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}