{"id":715413,"date":"2026-06-04T20:09:09","date_gmt":"2026-06-04T20:09:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/715413\/"},"modified":"2026-06-04T20:09:09","modified_gmt":"2026-06-04T20:09:09","slug":"joe-rogan-reacts-to-mvp-mmas-numbers-on-netflix-wishes-scott-coker-good-luck-in-his-return-but-its-fcking-hard","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/715413\/","title":{"rendered":"Joe Rogan reacts to MVP MMA\u2019s numbers on Netflix, wishes Scott Coker \u2018good luck\u2019 in his return but \u2018it\u2019s f*cking hard\u2019"},"content":{"rendered":"

MVP managed to get 17 million people watching<\/a> their first MMA show on Netflix earlier this month and UFC commentator Joe Rogan thinks that\u2019s great for not only athletes, for the sport as a whole.<\/p>\n

Rogan welcomed MMA referee Big John McCarthy and retired fighter Josh Thompson on his podcast<\/a> to discuss the current state of the sport after MVP\u2019s entrance in the game and the imminent return of Scott Coker, the former head of Strikeforce and Bellator who announced recently his return as a MMA promoter<\/a> with a financial backing of $60 million.<\/p>\n

As much as he applauds MVP\u2019s success, he wonders if Coker will be able to succeed.<\/p>\n

\u201cI like Scott a lot, but good luck,\u201d Rogan said. \u201cWhen I saw it was only $60 million I was like, that sounds like a lot of money until you think about putting on an MMA promotion and then getting television production, and then you know paying fighters, and then securing venues, and then having staff full time. Maybe, you know? You got Tony Hawk with you. Maybe.\u201d<\/p>\n

\u201cLook, I\u2019m rooting for him,\u201d he continued. \u201cI think he did great when he was running Glory as well as when he was running Bellator back in the day. He\u2019s a really nice guy. I think it\u2019s great for everybody if there\u2019s more competition. I think this whole MVP thing and the Netflix thing is great. It stirred a bunch of cash into the organization, a bunch of people got more money than they would ever gotten anywhere else. Awesome. More options the better. I just, you know, I hope he could do it. It\u2019s f*cking hard.\u201d<\/p>\n

Competition is great, Rogan said. At the same time, however, there are levels as to watch fans are invested in.<\/p>\n

\u201cName a good XFL game that you watched,\u201d Rogan said. \u201cYou know what I\u2019m saying? Nothing wrong, I\u2019m sure there\u2019s great athletes.\u201d<\/p>\n

For McCarthy, the UFC will always have an advantage over competitors because of the brand they were able to create over decades of work worldwide. Yet, he also sees the UFC struggling to create stars like they used to in the past.<\/p>\n

\u201cPeople now, a lot of them don\u2019t even know the fighters that are on the card but they\u2019ll turn it on when it says UFC because they believe in the product,\u201d McCarthy said. \u201cAnd that\u2019s what you\u2019re supposed to do as the company and for marketing. But the one problem I do think that they have right now is they\u2019re unable to market people like they did when you know you and I were early in it and stuff. They now are in a position every week so it\u2019s tough to market the guys who are not well known.\u201d<\/p>\n

UFC\u2019s business model gave them the possibility to sign a very lucrative seven-year streaming deal with Paramount+, entering a new era of delivering content to fans without the pay-per-view system. It doesn\u2019t mean though that every fan, casual and hardcore, will continue to consume your product every time you\u2019re on.<\/p>\n

\u201cA lot of times the casuals have no idea there\u2019s even a Fight Night,\u201d Rogan said. \u201cAnd some of them are fucking insane. And for hardcore fans, it\u2019s like giving them constant food.\u201d<\/p>\n

\u201cWhen you look at it,\u201d McCarthy said, \u201cit\u2019s the hardcore fan that the UFC has but the casual ones the one that puts it over. And it\u2019s hard to get people to understand you need to get the casuals, the ones that don\u2019t watch fights all the time, and that\u2019s the one thing I\u2019ll give Ronda Rousey. I thought she did an amazing job of talking and putting things out there the way she did. She got people\u2019s attention. She did what was her job.\u201d<\/p>\n

UFC has a small card on the Meta APEX before turning to the White House for a massive show. They will go back to the APEX for another card and then Azerbaijan until they return to the T-Mobile Arena with Conor McGregor vs. Max Holloway.<\/p>\n

That will mark McGregor\u2019s first MMA fight in five years and his first non-PPV bout since the UFC Boston win over Dennis Siver in 2015. Netflix has four times more global subscribers than Paramount+, but McGregor\u2019s following could definitely push UFC 329 numbers closer to MVP MMA 1 on Netflix.<\/p>\n

\u201c17 million people are watching [MVP MMA]. That\u2019s huge. That\u2019s huge,\u201d Rogan said. \u201cIt\u2019s all good for everybody. It\u2019s good for the sport. It\u2019s great for the sport. It\u2019s like, that\u2019s what we need. We need more competition, more eyeballs on it. And unfortunately for the people that are casuals, it has to be a name. This Conor McGregor fight in July is gonna be fucking bananas. It\u2019s gonna be bananas. People are gonna go crazy for the return of Conor McGregor because he\u2019s a giant personality.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"MVP managed to get 17 million people watching their first MMA show on Netflix earlier this month and…\n","protected":false},"author":2,"featured_media":715414,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[570],"tags":[64,63,786,1347,785,270175,324901,85,787,1396],"class_list":["post-715413","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mma","tag-au","tag-australia","tag-fighting","tag-latest-news","tag-mma","tag-mvp-mma","tag-mvp-mma-news","tag-sports","tag-ufc","tag-ufc-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/715413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=715413"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/715413\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/715414"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=715413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=715413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=715413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}