{"id":720683,"date":"2026-06-07T08:41:08","date_gmt":"2026-06-07T08:41:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/720683\/"},"modified":"2026-06-07T08:41:08","modified_gmt":"2026-06-07T08:41:08","slug":"can-the-n-f-l-win-fans-in-south-korea-with-flag-football","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/720683\/","title":{"rendered":"Can the N.F.L. Win Fans in South Korea With Flag Football?"},"content":{"rendered":"<p class=\"css-ac37hb evys1bk0\">\u201cWho here knows what the \u2018F\u2019 in N.F.L. stands for?\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">The question, posed by a teacher at Daegwang Elementary School in Seoul on a recent Friday, sent befuddled murmurs rippling through the 86 third graders seated in the school\u2019s auditorium. Finally, a boy cheerfully piped up: \u201cFrance?\u201d Exasperation darkened the teacher\u2019s face.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Misunderstandings like these would be corrected by the day\u2019s event, a read-along arranged by the Los Angeles Rams. After the children had been given copies of a colorful picture book \u2014 a primer on football culture featuring landmarks like the Santa Monica Pier \u2014 an upbeat emcee named Jennifer took the stage as Rampage, the team\u2019s mascot, jumped out and began striking poses. The children cheered.<\/p>\n<p class=\"css-ac37hb evys1bk0\">The event was part of the National Football League\u2019s latest effort to globalize. It has been selling out its games in cities like London, and last year, Roger Goodell, the N.F.L.\u2019s commissioner, declared that Asia was next in its sights. The league\u2019s 32 teams are now in 22 countries marketing their brands and courting new football fans. In addition to South Korea, the Rams hold marketing rights in China, Japan and four other countries.<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cIn Korea, our primary focus is the youth,\u201d said Stephanie Cheng, the Rams\u2019 head of international projects.<\/p>\n<p class=\"css-ac37hb evys1bk0\">The N.F.L. is also getting a push from the Trump administration, which sees the export of football as a way of strengthening American influence abroad. In February, the State Department hosted Super Bowl watch parties for \u201chigh-value audiences\u201d in 60 countries.<\/p>\n<p class=\"css-ac37hb evys1bk0\">The N.F.L. has made flag football, a no-contact version of the sport, a centerpiece of its globalizing strategy, successfully lobbying for the game to be <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/athletic\/5604787\/2024\/07\/17\/flag-football-olympics-2028-rising-popularity\/\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">included in the 2028 Olympic Games<\/a> in Los Angeles. The Rams, for their part, hope that South Korea\u2019s ties to its large diaspora in Los Angeles will get South Koreans excited about their brand, as well as the sport itself.<\/p>\n<p class=\"css-ac37hb evys1bk0\">But many South Koreans still confuse football for rugby. And how would parents feel about their children playing a sport that is controversial for its injury risk?<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cThey probably wouldn\u2019t like it,\u201d said Shin Youn-hie, Daegwang Elementary\u2019s vice principal. \u201cWe participated in this program because of the English reading element. But who knows? Maybe one of these children will grow up to be interested.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">The history of American football in South Korea is surprisingly long: The first college clubs were founded in the 1940s and \u201950s, some using equipment discarded by U.S. soldiers at military bases that were established in Seoul after World War II. But since then, as soccer and baseball ascended, football has hobbled along at the fringes.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Kim Sung Il played quarterback, left tackle and linebacker for the Yonsei University Eagles in the 1980s. \u201cWe never had enough players so everyone had to play multiple positions,\u201d he said.<\/p>\n<p class=\"css-ac37hb evys1bk0\">A retired diplomat, Mr. Kim, 65, is now the general manager of the Eagles. On a recent Saturday, the team faced off against the Black Knights of the Hankuk University of Foreign Studies, in the college league\u2019s spring tournament.<\/p>\n<p class=\"css-ac37hb evys1bk0\">The game was held on a rented soccer field in Seoul, where a group of players hoisted up jury-rigged football goal posts, wedging them securely into the soccer nets. Crooked yard lines were drawn with turf chalk.<\/p>\n<p class=\"css-ac37hb evys1bk0\">The size of South Korea\u2019s football fandom is a mystery, even to the N.F.L. A common estimate is 150,000, the number of subscribers to a popular South Korean football YouTuber\u2019s channel.<\/p>\n<p class=\"css-ac37hb evys1bk0\">The Eagles-Knights game drew a single fan: Song Ji-na, 26, a game developer who stood on the sidelines in the baking sun, watching through thick-rimmed shades. Like many young South Koreans, her introduction to the sport was the Japanese manga series \u201cEyeshield 21,\u201d in which a boy\u2019s experience running from bullies helps him excel in football. She was soon joined by a friend she had invited, also a manga convert.<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cI like it because it\u2019s a little more violent than other sports,\u201d Ms. Song said, as the Eagles pummeled their way to a 47-27 win. She said she had been to around 30 college games, \u201cbut I haven\u2019t ever run into another fan.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">Flag football\u2019s newfound Olympics legitimacy could bring in more fans, said Hong Dong Hyuck, the managing director of the Korea American Football Association and an agricultural technology professor at Kyungpook National University.<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cP.E. teachers are into it because it\u2019s exciting and new,\u201d he said. \u201cThey\u2019re tired of teaching soccer or volleyball again and again.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">The association recently secured about $600,000 in annual funding from the South Korean government, which it has used to hold flag football clinics at schools and organize tournaments. Last year, the Rams held their own flag football clinic. There are currently around 40 youth clubs in the country. Mr. Hong aims to add at least 100 more this year.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Can flag football endure in South Korea? Niche sports like archery or speedskating have survived here because they regularly bring home medals, which sustains funding. But flag football is dominated by the United States, where the N.F.L. is already developing a professional league for both men and women. Some wonder whether South Korea can be competitive enough at the next Olympics to generate similar interest.<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cIt will be virtually impossible to qualify for the Olympics with just the local talent we have now,\u201d said Park Jae-sik, the general manager of the South Korean national flag football team.<\/p>\n<p class=\"css-ac37hb evys1bk0\">He plans to hold tryouts in the United States and recruit N.F.L. players with Korean heritage, like the Minnesota Vikings quarterback Kyler Murray, who has publicly expressed interest. The league\u2019s owners recently voted to allow its players to join Olympics rosters.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Mr. Hong, who wants to hire an American coach for the Korean national team, said that football would need a local spin if it is to thrive here.<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cAmerican football is all about the spectacle,\u201d he said, musing whether cheerleading culture and K-pop might be fused in some way. \u201cI\u2019m thinking about that a lot these days.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cWho here knows what the \u2018F\u2019 in N.F.L. stands for?\u201d The question, posed by a teacher at Daegwang&hellip;\n","protected":false},"author":2,"featured_media":720684,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[559],"tags":[64,63,596,349367,348587,1263,6564,9139,593,349369,349368,5813,85,333787],"class_list":["post-720683","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nfl","tag-au","tag-australia","tag-football","tag-kyler-1997","tag-los-angeles-calif","tag-los-angeles-rams","tag-murray","tag-national-football-league","tag-nfl","tag-olympic-games-2028","tag-seoul-south-korea","tag-south-korea","tag-sports","tag-yonsei-university"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/720683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=720683"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/720683\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/720684"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=720683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=720683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=720683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}