Summary<\/p>\n
Apple is expected to unveil a major overhaul of Siri during what is expected to be Tim Cook’s last major event as CEO.
\n The upgraded digital assistant will be powered by Google’s Gemini models, and reports suggest it will handle multiple tasks with a single command.
\n Apple has fallen behind in artificial intelligence as Wall Street seeks clarity on the company’s AI strategy.<\/p>\n
\n AI-generated summary was reviewed by a CNN editor.<\/p>\n
\n For one of his final major public moments as Apple\u2019s CEO<\/a>, Tim Cook may give Wall Street something it\u2019s long been waiting for: answers about the company\u2019s artificial intelligence strategy.\n <\/p>\n \n Apple is expected to reveal an all-new version of Siri on Monday at its Worldwide Developers Conference, potentially bringing the roughly 15-year-old virtual assistant up to speed with OpenAI\u2019s ChatGPT and Google\u2019s Gemini.\n <\/p>\n \n The tech giant will also announce software updates that will impact the billions of iPhones, iPads, Macs and Apple Watches around the world. But the new Siri could be the biggest indication yet of how Apple is revamping its products as more people use chatbots and AI agents for everyday tasks. Many will be looking to see whether Apple\u2019s history of turning nascent technologies into popular products will apply to AI.\n <\/p>\n \n Apple has fallen behind in the AI race<\/a>; its Siri overhaul has faced delays, and some features that were announced in 2024 still haven\u2019t arrived. And its current AI tools for iPhones, iPads and Macs, called Apple Intelligence, aren\u2019t distinctive enough to stand out from the competition.\n <\/p>\n \n Apple has rolled out features for translating speech<\/a>, helping users search for content displayed on their iPhone\u2019s screen and generating custom emojis. But companies like Google<\/a> and OpenAI are launching AI agents they say can handle entire tasks on a user\u2019s behalf.\n <\/p>\n \n \u201c(Apple hasn\u2019t) done anything that really blows people away,\u201d said Gene Munster, cofounder and managing partner of tech investment firm Deepwater Asset Management.\n <\/p>\n \n The upgraded Siri could help Apple catch up. Apple\u2019s digital helper may soon be able to handle multiple tasks with a single command and get a dedicated app with a chatbot-style interface among other changes, according to Bloomberg.<\/a>\n <\/p>\n \n Apple is partnering with Google on the models that will power its new Siri, the companies announced in January,<\/a> which could significantly improve the digital assistant\u2019s performance, according to Anurag Rana, senior equity analyst for software and IT services at Bloomberg Intelligence.\n <\/p>\n \n \u201cGemini models<\/a> have been just on a tear,\u201d Rana said. \u201cThey have been doing really well right now.\u201d\n <\/p>\n \n Investors and analysts have grilled Apple<\/a> about its AI strategy on earnings calls over the past year. Although iPhone sales have been thriving<\/a>, Wall Street wants to know how AI plays into the company\u2019s long-term vision.\n <\/p>\n