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Apple investors gave a tepid reception to the next generation of its artificial intelligence platform, which is key to the company\u2019s bid to catch up with Silicon Valley peers in a critical market.<\/p>\n
The new Apple Intelligence system \u2014 underpinned by Google technology \u2014 was unveiled during a keynote presentation at the company\u2019s Worldwide Developers Conference on Monday. Software chief Craig Federighi pitched the update, which includes an overhauled Siri digital assistant, as a major improvement over the company\u2019s current software.<\/p>\n
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It\u2019s a pivotal moment for Apple, which has to demonstrate to investors and consumers that its AI technology is back on track.<\/p>\n
Siri is \u201cmore intelligent, knowledgeable and capable,\u201d Federighi said.<\/p>\n
Still, many of the new features are similar to capabilities that Apple unveiled earlier \u2014 only to delay their release. And the new Siri will be released as a beta test to consumers later this year, signalling that the technology isn\u2019t fully ready for everyday users.<\/p>\n
Apple said that its new AI features won\u2019t be available in China while the company \u201cworks through regulatory requirements.\u201d The rollout of the technology in the EU also will be slowed by regulations in that region.<\/p>\n
A stock gain of more than 3 per cent soon fizzled. The shares closed 1.9 per cent lower on Wall Street.<\/p>\n
Apple Intelligence will be able to better understand the context of users\u2019 requests, Federighi said. The changes also enhance Apple\u2019s Visual Intelligence features, providing information about what users see, and improve writing tools. The new assistant, called Siri AI, will be available in English to start, before expanding \u201cquickly\u201d to other languages, Apple said.<\/p>\n
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Outgoing Apple chief Tim Cook acknowledges the crowd in California. Bloomberg<\/p>\n
It\u2019s a pivotal moment for Apple, which has to demonstrate to investors and consumers that its AI technology is back on track. When the company unveiled the Apple Intelligence platform two years ago, many features were slow to arrive or inferior to rival offerings.<\/p>\n
The overhaul of Siri is key to the company\u2019s AI comeback. The new capabilities will include a standalone Siri app and a more chatbot-like interface, Bloomberg News has reported. Apple\u2019s Siri, first released in 2011, hasn\u2019t kept up with AI-enhanced rivals. The latest abilities, which work across Apple\u2019s operating systems, will help modernise the technology.<\/p>\n
Related Article During the presentation, Federighi said the new software updates would focus on three areas: AI, performance improvements and security. The upgrades mean that software and photos will load faster. New child safety protections, meanwhile, will manage screen time and help prevent kids from accessing inappropriate content.<\/p>\n For the Mac computer lineup, Federighi announced that the next macOS would be called Golden Gate.<\/p>\n The company also tinkered with its Liquid Glass design, which was unveiled last year. Among the changes, a slider will now let users adjust the magnitude of the effect. Some customers had complained that text can be hard to read with Liquid Glass.<\/p>\n Searches within operating systems will be more effective, Apple said, making it easier for users to find what they\u2019re looking for.<\/p>\n More to come<\/p>\n Bloomberg<\/p>\n Get news and reviews on technology, gadgets and gaming in our Technology newsletter every Friday. Sign up here<\/a>.<\/p>\n Save<\/p>\n You have reached your maximum number of saved items.<\/p>\n![\"The](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/06\/a7acbdd2d862b6b2114f44c34aa77adb36f409a212b45026f8a0a0d2dc687167.jpeg\")
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