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Front Row is a new weekly column on nine.com.au bringing you behind the scenes of some of the Aussie entertainment industry\u2019s biggest parties, premieres, and more. Got a tip? Email us at frontrow@nine.com.au.<\/p>\n
Welcome back to Front Row! This week, we\u2019re living it up at\u00a0SXSW London 2026, where we got told off by an angry chef<\/a>, joined a crowd cringing at Serena Williams<\/a>\u2032 husband\u2019s dad joke<\/a> and had an eye-opening glimpse at royal <\/a>life.<\/p>\n Being told off by a celeb chef is bucket list stuff.\u00a0Getty<\/p>\n Feast on the drama from the Feast or Famine premiere<\/p>\n Let\u2019s start this week with a palate cleanser, shall we? Famed chef Marco Pierre White<\/a> lived up to his reputation at the world premiere of his new documentary Feast or Famine.<\/p>\n Front Row innocently asked the famed grump about his yet-to-be-announced, industry-changing plans, but he took the question entirely the wrong way.<\/p>\n \u201cYour negativity appals me,\u201d he quipped, bidding us a very frosty good day.<\/p>\n Unsurprisingly, he didn\u2019t stick around for the post-screening Q&A, which meant guests dined out on choice anecdotes from the doco\u2019s director and producers about their star narrator. Bon appetit!<\/p>\n Alexis Ohanian\u2019s dad joke goes wrong<\/p>\n While that was very juicy, across town another famous man was making a meal of his SXFW London appearance.<\/p>\n You would have thought Serena Williams would be front and centre just the day after announcing her tennis comeback<\/a>, but ahead of Wimbledon, the tennis GOAT was spending some family time in London.<\/p>\n Oh hey, Serena!\u00a0Supplied<\/p>\n Front Row had a (front row) seat to see Williams in mama mode<\/a>, as she sat (also front row) with one of her daughters<\/a> to watch her Reddit co-founder hubby Alexis Ohanian<\/a> take part in the festival\u2019s Building the Next Era of Women\u2019s Sport panel.<\/p>\n The father-of-two was sweet in his praise and admiration for his wife \u2013 at one point telling the crowd to clap louder for Williams. He was also very candid about their family dynamics\u2026 and the very self-serving reason for his newest business venture, female athletics league, Athlos.<\/p>\n \u201cI feel a tremendous responsibility knowing that my daughters have such an amazing [role] model with their mum \u2013 and I\u2019m a very competitive person,\u201d he admitted to laughs from the crowd.<\/p>\n \u201cI want lots of people to tell my daughters about how cool their dad is too.\u201d<\/p>\n Unfortunately, his cool dad cred instantly evaporated as he ended with a \u201csix seven\u201d joke, complete with hand movement.<\/p>\n He’s about six or seven months late on that joke. \u00a0Getty<\/p>\n For her dad’s sake, we hope daughter Olympia slept through it.\u00a0Getty<\/p>\n Not one single person laughed.<\/p>\n \u201cTough room… wait, is that not a thing in the UK?\u201d he asked.<\/p>\n It was a thing \u2013 last year. And hopefully, unlike his wife, it doesn\u2019t make a comeback anytime soon. Awkward.<\/p>\n We brush shoulders with (or simply see from afar) royalty and political icons<\/p>\n No London event is complete without a little royal sprinkle, but SXSW London was practically Salt Bae on Wednesday, with Prince William<\/a>, Queen Rania of Jordan <\/a>and the Saudi royals all making appearances in hipster East London.<\/p>\n It\u2019s not surprising that a crowd would gather for a glimpse at the future king<\/a>, but what was surprising was the dead silence when it finally happened.<\/p>\n When he eventually came back outside, Front Row expected cheers, screams or even a polite British clap, but instead everyone stayed very quiet, camera phones dotted the air. Hopefully they at least put some fun music over top when they posted their footage to TikTok.<\/p>\n On the bright side, it looks like everyone got the shot!\u00a0Supplied<\/p>\n Wills delivered a single wave before jumping in his car and bolting \u2013 no impromptu walkabout for this extremely dispassionate crowd.<\/p>\n![\"Marco](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/06\/b19c3436cceb572040ac601a3782b7fdd2cdbf5c87c5593f496937bc336389bc.jpeg\")
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