Sigma Audio Networks, powered by MediaCo, and WAPA Media, a subsidiary of Hemisphere Media Group, have entered into a strategic partnership aimed at bringing Puerto Rico\u2019s top-rated radio program, \u201cLa Tendencia de Molusco,\u201d to audiences across the U.S.<\/p>\n
Hosted by Jorge \u201cMolusco\u201d Pab\u00f3n, the program has built a strong following as a leading radio and digital entertainment brand, known for its blend of pop culture commentary, comedy, entertainment news and social discussion. The program currently airs weekdays afternoons on Spanish CHR \u201cKQ105 FM\u201d WKAQ, one of Puerto Rico\u2019s top-rated stations and a flagship property of WAPA Media.<\/p>\n
Under the new agreement, Sigma Audio Networks will oversee U.S. syndication, affiliate distribution and advertising sales for the brand. The partnership is designed to expand the show\u2019s footprint beyond Puerto Rico while creating new opportunities for advertisers and affiliate stations seeking access to a highly engaged Hispanic audience.<\/p>\n
Executives from both companies emphasized the cultural and commercial significance of the deal.<\/p>\n
\u201cLa Tendencia de Molusco has become one of Puerto Rico\u2019s most influential media brands by consistently delivering compelling content and authentic audience engagement,\u201d said Alan J. Sokol, President and CEO of Hemisphere Media Group. \u201cThis partnership creates a powerful opportunity to introduce the show to new audiences across the United States while preserving the unique connection that has made it such a success.\u201d<\/p>\n
MediaCo CEO Albert Rodriguez highlighted the importance of authentic, culturally driven content in today\u2019s fragmented audio landscape.<\/p>\n
\u201cMolusco and his team have built an incredible franchise by staying authentic and deeply connected to their audience,\u201d Rodriguez said. \u201cThis partnership reflects our commitment to investing in premium talent and culturally relevant content that resonates with audiences across platforms.\u201d<\/p>\n
From Sigma Audio Networks\u2019 perspective, the deal represents a strategic addition to its growing portfolio of multicultural audio brands.<\/p>\n
\u201cLa Tendencia de Molusco is exactly the type of premium content Sigma Audio Networks was built to bring to market,\u201d said Elisa Torres, President & CEO of Sigma Audio Networks. \u201cWe see tremendous opportunity to expand the brand\u2019s reach, create value for affiliates, and deliver meaningful opportunities for advertisers.\u201d<\/p>\n
Pab\u00f3n said the expansion marks a major milestone in the show\u2019s continued growth beyond Puerto Rico.<\/p>\n
\u201cPartnering with Sigma Audio Networks and MediaCo allows us to introduce La Tendencia de Molusco to new audiences and continue growing the brand beyond Puerto Rico,\u201d he said.<\/p>\n
The companies did not immediately announce specific U.S. affiliate stations or launch timing but said additional distribution details will be released in the coming months.<\/p>\n","protected":false},"excerpt":{"rendered":"Sigma Audio Networks, powered by MediaCo, and WAPA Media, a subsidiary of Hemisphere Media Group, have entered into…\n","protected":false},"author":2,"featured_media":425567,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[64,63,134,17846,136,44],"class_list":["post-725292","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-au","tag-australia","tag-entertainment","tag-free","tag-music","tag-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/725292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=725292"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/725292\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/425567"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=725292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=725292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=725292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}