{"id":726189,"date":"2026-06-09T23:50:13","date_gmt":"2026-06-09T23:50:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/726189\/"},"modified":"2026-06-09T23:50:13","modified_gmt":"2026-06-09T23:50:13","slug":"ricos-snack-brand-trolls-knicks-fans-with-spurs-ad-in-times-square","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/726189\/","title":{"rendered":"Rico’s snack brand trolls Knicks fans with Spurs ad in Times Square"},"content":{"rendered":"

Ah, Rico’s Nacho Cheese \u2014 it’s a homegrown\u00a0San Antonio brand<\/a> that you’ve probably seen at every concession stand, and now, it’s taking over Times Square in New York City with a pro-Spurs message that’s “trolling” Knicks fans.\u00a0<\/p>\n

It’s no surprise a San Antonio snack brand that specializes in nacho cheese chose to lay it on thick. In a Monday social media post<\/a>, the Rico’s team revealed a digital billboard that said “GO SPURS GO” in bright blinking lights.<\/p>\n

The video was set to Jay-Z’s and Alicia Keys’ iconic ballad about the Big Apple, titled “Empire State Of Mind,” of course.<\/p>\n

“What if we just…TAKE OVER TIMES SQUARE FOR GAMES 3 and 4! \ud83c\udf4e\ud83c\udfd9\ufe0f\ud83e\uddc0 GO SPURS GO!!!!” the post caption read.<\/p>\n

Some commenters couldn’t help but express how happy they felt to see the support for San Antonio.<\/p>\n

“Thanks Ricos. I jumped up and yelled to see that billboard pop up,” wrote @chirocarm on Instagram. “It means the world to us Spurs fans to see that support for San Antonio. Bless you!!!!”<\/p>\n

Other commenters, such as as the San Antonio Zoo’s president and CEO Tim Morrow, couldn’t help but pile on: “Our friends at @RicosProducts are trolling New York\u00a0Knicks fans in Times Square! #PorVida,” he wrote in a Monday X post<\/a>.<\/p>\n

One commenter even suggested that H-E-B get in on the action.\u00a0<\/p>\n

“@heb advertise Butter Tortillas in Times Square,” @mrskorzekwa wrote. “New Yorkers seem stressed, and everyone knows a warm tortilla fixes at least half your problems.”<\/p>\n

If nothing else, Rico’s proved one thing: you can’t take the cheese out of San Antonio, even if it’s all the way in New York City.<\/p>\n