Channel 7 Children\u2019s Research Foundation has a new name \u2013 Firefly Children\u2019s Foundation \u2013 following a rebrand by communikate et al, an Adelaide-based brand, marketing and communications agency.<\/p>\n
The new name ushers in a bright new era for what is one of South Australia\u2019s most respected children\u2019s charities and is designed to better reflect the pioneering research and brighter futures the organisation has championed for 50 years.<\/p>\n
With a brief to better express the emotional weight of the foundation\u2019s work and the scientific rigour behind it, the rebrand brings clarity to complex medical research.<\/p>\n
\u201cWe set out to make the Foundation\u2019s impact more visible, more tangible and more meaningful to the people it exists to support,\u201d said communikate et al\u2019s Bec Tape, the project lead.<\/p>\n
\u201cOur extensive stakeholder research led to the creation of an identity that feels warm and familiar but credible, human but grounded in science and optimistic without losing the seriousness of the work.<\/p>\n
\u201cOur approach centred on the idea of \u2018lighting the way forward\u2019, with a brand narrative that reflects Firefly Children\u2019s Foundation\u2019s role in supporting breakthrough research and programs while bringing clarity, hope and connection to families, researchers and the broader community.<\/p>\n
\u201cThe result is a visual identity that communicates optimism, credibility and human connection, including a distinctive firefly-like mark symbolising light, progress and possibility, a beacon that cuts through complexity.\u201d<\/p>\n
The rebrand was launched in front of more than 140 of the Foundation\u2019s supporters, donors and stakeholders at immersive art and entertainment venue ILA.<\/p>\n
Firefly\u2019s new brand identity is being rolled out through a multi-channel campaign including YouTube and Meta advertising, out of home advertising (oOh! Media and JCDecaux billboards) and TVCs on Adelaide\u2019s 7 Network. It was also featured at Adelaide Oval during an AFL Port Adelaide home game.<\/p>\n
Firefly Children\u2019s foundation\u2019s marketing and fundraising manager Ali Valentine said the new name beautifully reflected the organisation\u2019s purpose and impact.<\/p>\n
\u201cThe name may be changing, but the heart of the Foundation absolutely isn\u2019t. For 50 years, this organisation has quietly helped change the lives of South Australian children and families through research that creates real impact, not just today, but for generations to come,\u201d she said.<\/p>\n
\u201cThere\u2019s something really hopeful and beautiful about the name Firefly.<\/p>\n
\u201cOne small spark can light the way, and that\u2019s exactly what this Foundation has been doing for decade, backing incredible researchers and helping brighter futures become possible for children.\u201d<\/p>\n
Credits:<\/p>\n
Client: Firefly Children\u2019s Foundation
Agency: communikate et al
Client lead: Ali Valentine
Project Lead: Bec Tape
Brand & Graphic Design: Josh Tharaldsen & Celine Olivier
Animation\/Motion: Brydie Berlin & Michelle Vega
Copywriter: Melissa McCaig
DP & Colourist: Riley Scott
1st AC: James Wire
GaLer: Ben Raschella
Editor: Dion Vercher
VFX: Amy Tho Nguyen
Production Assistant: Vanessa Black
Sound Engineer: Dave Gully
Voiceover: Rosanna Mangiarelli
Photographer: Henry Trumble<\/p>\n
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