{"id":730971,"date":"2026-06-12T03:06:13","date_gmt":"2026-06-12T03:06:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/730971\/"},"modified":"2026-06-12T03:06:13","modified_gmt":"2026-06-12T03:06:13","slug":"nbl-and-wnbl-announce-optus-as-new-major-partner","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/730971\/","title":{"rendered":"NBL and WNBL announce Optus as new major partner"},"content":{"rendered":"

The NBL and WNBL on Friday announced a new major partnership with Optus, marking a significant collaboration focused on connecting fans to the moments that matter and supporting the continued growth of basketball across Australia.<\/p>\n

The multi-year deal spans both the National Basketball League (NBL) and Women\u2019s National Basketball League (WNBL), aligning two organisations committed to innovation, community connection and the future of Australian sport.<\/p>\n

With more than one million Australians playing annually, basketball is one of the country\u2019s fastest-growing and most culturally influential sports, with millions more engaging as fans across metropolitan, regional and grassroots communities.\u00a0<\/p>\n

At the centre of that momentum, the NBL and WNBL continue to experience strong audience growth, expanding cultural relevance and increasing engagement across broadcast, digital and live experiences.<\/p>\n

The partnership with Optus reflects a shared ambition to deepen fan connection to the game while helping drive the next phase of growth for both leagues, including the continued rise of women\u2019s basketball in Australia.<\/p>\n

NBL Group CEO Dave Stevenson said the partnership represented an exciting alignment between three brands focused on the future.<\/p>\n

\u201cBasketball in Australia is experiencing incredible momentum, and this partnership with Optus comes at an exciting time for both the NBL and WNBL,\u201d Mr Stevenson said.<\/p>\n

\u201cWe are building leagues that are deeply connected to fans and communities, while continuing to expand the reach and impact of basketball across the country.<\/p>\n

\u201cI would also like to personally thank Stephen and the broader Optus team for their belief in the future of Australian basketball and for the collaborative approach they have taken throughout this process.<\/p>\n

\u201cOptus shares our ambition to create meaningful moments for fans and support the long-term evolution of the game at every level. We are excited about what we can achieve together over the coming years.\u201d<\/p>\n

WNBL Chief Strategy and Basketball Partnerships Officer Lauren Jackson said the partnership would play an important role in supporting the continued progression and visibility of women\u2019s basketball.<\/p>\n

\u201cThe WNBL is entering a transformative period, and partnerships like this are the heartbeat that help us continue to grow the profile, reach and impact of the league,\u201d Ms Jackson said.<\/p>\n

\u201cThere is enormous momentum behind women\u2019s sport and women\u2019s basketball in Australia, and having Optus come on that journey with us is incredibly exciting.<\/p>\n

\u201cWe\u2019re looking forward to working together to create stronger connections with fans and continue elevating the women\u2019s game nationally.\u201d<\/p>\n

\u200d>> READ MORE: RISING NEXT STAR SIGNS WITH TAIPANS<\/a><\/p>\n

Optus CEO Stephen Rue said the partnership reflects a shared focus on creating meaningful connections through sport.<\/p>\n

\u201cBasketball has become one of the most exciting and culturally relevant sports in Australia, with incredible momentum at both a community and professional level,\u201d Mr Rue said.<\/p>\n

\u201cThis partnership with the NBL and WNBL is about connecting fans to the moments that matter, supporting the communities where the game is played, and helping Australian basketball continue to grow – on and off the court.\u201d<\/p>\n

The partnership comes as the NBL and WNBL focus on relevance and visibility in Australian sport, with increasing engagement from fans across the country.<\/p>\n

\u201cThe NBL and WNBL represent what the future of Australian sport looks like \u2013 inclusive, fast-growing, community-driven and deeply connected to its fans,\u201d Mr Rue said.<\/p>\n

\u201cWhen you invest in the fundamentals \u2013 fans, community and the quality of the game \u2013 momentum follows. We\u2019re proud to be a part of what comes next for Australian basketball.”\u00a0<\/p>\n

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