![\"Fittr](\"https:\/\/inc42.com\/wp-content\/themes\/inc42\/img\/datalab-crosslink\/hover-datalab-logo.svg\"){kind=logo}
has onboarded Indian cricketer Rohit Sharma as an investor and equity partner, deepening a relationship that began with his role as the brand\u2019s ambassador. The startup did not disclose the investment put in by the cricketer.<\/p>\n\t\t\t\t\t\tSUMMARY<\/p>\n
Fitness startup FITTR has onboarded Indian cricketer Rohit Sharma as an investor and equity partner after initially bringing him on as a brand ambassador in 2024<\/p>\n
In a statement, Fittr said Sharma spent several months evaluating Fittr’s mission, business fundamentals and long-term growth strategy before deciding to transition from ambassador to investor<\/p>\n
Founded in 2016 by Jitendra Chouksey, Bala Krishna Reddy, Rohit Chattopadhyay, and Jyoti Dabas, Fittr offers online health and fitness communities and platforms<\/p>\n
Pune-based fitness startup Fittr has onboarded Indian cricketer Rohit Sharma as an investor and equity partner, deepening a relationship that began with his role as the brand\u2019s ambassador. The startup did not disclose the investment put in by the cricketer.<\/p>\n
In a statement, Fittr said Sharma spent several months evaluating Fittr\u2019s mission, business fundamentals and long-term growth strategy before deciding to transition from ambassador to investor.\u00a0<\/p>\n
Notably, Sharma began endorsing the startup in 2024.<\/p>\n
Founded in 2016 by Jitendra Chouksey, Bala Krishna Reddy, Rohit Chattopadhyay, and Jyoti Dabas, Fittr offers online health and fitness communities and platforms.<\/p>\n
Its platform claims to have helped more than 4 Lakh users through a network of over 700 coaches, while its broader community exceeds 30 Lakh users globally.<\/p>\n
To date, Fittr has raised nearly $17 Mn in funding from investors like Rainmatter, Peak XV\u2019s Surge, Elysian Park Ventures, among others. Notably, it is also endorsed and backed by actor Sunil Shetty.<\/p>\n
The startup competes with platforms such as Healthify, Cult.fit, FitBudd and MyFitnessPal, among others.\u00a0<\/p>\n
On the financial front, Fittr reported revenue of \u20b9128 Cr and a profit before tax (PBT) of \u20b911 Cr in FY25. Its online fitness coaching business accounted for about \u20b9122 Cr of the startup\u2019s total revenue during the year.\u00a0<\/p>\n
India\u2019s health and fitness sector continues to expand rapidly, with the market expected to grow from \u20b916,200 Cr ($1.9 Bn) to \u20b937,700 Cr ($4.5 Bn) by 2030<\/a> amid rising wellness spending.\u00a0<\/p>\n To note, Indian celebrities have been known to double down on the country\u2019s startup ecosystem from time to time, with such investments making headlines regularly.<\/p>\n For instance, earlier this month, D2C kids lifestyle brand Rosada onboarded actor Shilpa Shetty Kundra<\/a> as a strategic investor. Before that Agilitas Sports brought on board Anushka Sharma as an investor <\/a>and strategic collaborator, while jewellery brand GIVA roped in Kriti Sanon as both an investor and brand ambassador.<\/p>\n Other celebrity-backed startup investments this year include Ajinkya Rahane backing footwear brand Chupps and Riyan Parag investing in deeptech startup Proxgy.<\/p>\n ]]><\/p>\n","protected":false},"excerpt":{"rendered":"SUMMARY Fitness startup FITTR has onboarded Indian cricketer Rohit Sharma as an investor and equity partner after initially…\n","protected":false},"author":2,"featured_media":737133,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[64,63,538,137],"class_list":["post-737132","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fitness","tag-au","tag-australia","tag-fitness","tag-health"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/737132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=737132"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/737132\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/737133"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=737132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=737132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=737132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}