{"id":737480,"date":"2026-06-15T05:52:27","date_gmt":"2026-06-15T05:52:27","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/737480\/"},"modified":"2026-06-15T05:52:27","modified_gmt":"2026-06-15T05:52:27","slug":"australias-new-car-buyer-decline-bendigo-advertiser","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/737480\/","title":{"rendered":"Australia’s new-car buyer decline | Bendigo Advertiser"},"content":{"rendered":"

\"Australia'sAustralia’s new-car buyer decline<\/p>\n

New car intenders are on the decline in Australia.\u00a0<\/p>\n

While Chinese brands such as BYD<\/a> and Chery<\/a> are on the up, many of Australia’s most popular brands are struggling.\u00a0<\/p>\n

Total sales for cars in Australia are down more than two per cent for May 2026 compared to May 2025.\u00a0<\/p>\n

Read More About<\/p>\n

This decrease grows to nearly five per cent, if sales of the Tesla<\/a>‘s Model Y SUV<\/a> and Model 3 sedan<\/a> are excluded.<\/p>\n

This is reflected year-to-date data, which shows a more than one per cent overall drop compared to 2025 so far.\u00a0<\/p>\n

The decrease comes after total sales declined slightly in 2025 compared to 2024, with sales already coming off a downturn in the second half of 2024.\u00a0<\/p>\n

Even dominant players in the Australian car market like Toyota<\/a> have experienced a near 25 per cent drop this year compared to 2025 numbers.<\/p>\n

\"2026<\/p>\n

This has been partly driven by a delay on supply for the new-generation RAV4 SUV, though.\u00a0<\/p>\n

Economic factors are key drivers for buyer decline, including the ever-increasing costs of buying a new car, coupled with higher fuel prices.\u00a0<\/p>\n

Potential buyers also need to satisfy cost of living pressures before thinking about buying a new car.\u00a0<\/p>\n

\"2026<\/p>\n

The impacts of these economic conditions increases the possibility of the Australian market continuing to stagnate.<\/p>\n

Data provided from Roy Morgan last month showed buying intention to purchase a new car in the next four years has decreased by four per cent, and overall intention has dropped to 47 per cent.\u00a0<\/p>\n

“The latest data on car buying intention reflects Australians believe now is not a good time to make big purchase decisions in the middle of a cost-of-living crisis,” Roy Morgan Chief Executive Officer Michele Levine said.<\/p>\n

\"2026<\/p>\n

The Kia Picanto<\/a>, Australia’s cheapest new car on sale, remains the only car priced from less than $20,000.\u00a0<\/p>\n

The exponential growth of Chinese brands in Australia has been driven by the comparative cheapness to legacy brand alternatives.\u00a0<\/p>\n

Cars like the Chery Tiggo 4<\/a> and Jaecoo J5<\/a> EV<\/a> small SUVs find themselves in the top 10 best sellers and have a price tag much lower than many of its legacy competition.\u00a0<\/p>\n

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