{"id":738123,"date":"2026-06-15T13:17:10","date_gmt":"2026-06-15T13:17:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/738123\/"},"modified":"2026-06-15T13:17:10","modified_gmt":"2026-06-15T13:17:10","slug":"infront-and-publicis-to-support-commercial-push-for-nfl-paris-game","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/738123\/","title":{"rendered":"Infront and Publicis to support commercial push for NFL Paris Game"},"content":{"rendered":"<p>                                    <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/06\/main6a2fdfb0d9e72-430x241.jpg\" alt=\"\"\/><\/p>\n<p>                                    The New Orleans Saints are the designated home team for the NFL Paris Game. (Kevin C. Cox\/Getty Images)<\/p>\n<p class=\"drop-cap\">American football&#8217;s NFL has unveiled Infront and Publicis Group as the agencies selected to assist with bringing in commercial partners for the\u00a0league&#8217;s upcoming Paris Game, its inaugural fixture in the\u00a0country.<\/p>\n<p>The Infront and Publicis Sport agencies have been brought in by the NFL following a lengthy tender process, with their remit also\u00a0covering the expansion of partnership opportunities for the league in France.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.sportcal.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/img\/globaldata_marketing_solutions_logo.svg\" alt=\"\"\/> Discover B2B Marketing That Performs <\/p>\n<p>\n\t\t\t\t\t\tCombine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.\n\t\t\t\t\t<\/p>\n<p><a href=\"https:\/\/www.globaldatamarketingsolutions.com\/\" class=\"gms-find-out-more\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n\t\t\t\t\t\t\tFind out more <\/a><\/p>\n<p>Both parties said: &#8220;With strong momentum around the world, the NFL is building a powerful presence in France, creating new opportunities for brands to connect with fans in meaningful ways.&#8221;<\/p>\n<p>The 2026 NFL Paris Game will see the New Orleans Saints (the designated home team) take on the Pittsburgh Steelers at the iconic, 80,000-capacity Stade de France venue on October 25 at 3:30 (Eastern Time).<\/p>\n<p>Through the NFL&#8217;s Global Markets Program, the Saints hold exclusive international marketing rights for France.<\/p>\n<p>Last month, the Saints struck a new partnership with international sports agency Sportfive, which will serve as the team\u2019s official digital partner in the market.<\/p>\n<p>May also saw the NFL bring in\u00a0American Express, the financial services company specializing\u00a0in payment cards, to serve as the event&#8217;s presenting partner.<\/p>\n<p>Aside from the upcoming Paris Game (one of nine\u00a0international fixtures this year, a record number), this tie-up between the NFL, Infront, and Publicis also covers the NFL&#8217;s general commercial activity in France.<\/p>\n<p>The NFL is targeting having 1 million fans in France by 2027.<\/p>\n<p>                    <img decoding=\"async\" src=\"https:\/\/www.sportcal.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/newsletter-new.svg\" alt=\"Email newsletter icon\"\/><\/p>\n<p>\n                    Sign up for our daily news round-up!<br \/>\n                    Give your business an edge with our leading industry insights.\n                <\/p>\n","protected":false},"excerpt":{"rendered":"The New Orleans Saints are the designated home team for the NFL Paris Game. (Kevin C. Cox\/Getty Images)&hellip;\n","protected":false},"author":2,"featured_media":738124,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[559],"tags":[64,63,593,85],"class_list":["post-738123","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nfl","tag-au","tag-australia","tag-nfl","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/738123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=738123"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/738123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/738124"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=738123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=738123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=738123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}