{"id":740073,"date":"2026-06-16T11:51:11","date_gmt":"2026-06-16T11:51:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/740073\/"},"modified":"2026-06-16T11:51:11","modified_gmt":"2026-06-16T11:51:11","slug":"sca-axes-regional-shows-in-leadership-shake-up","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/740073\/","title":{"rendered":"SCA axes regional shows in leadership shake-up"},"content":{"rendered":"

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Southern Cross Austereo<\/a> (SCA) has axed three regional radio programs and restructured its Hit and Triple M leadership, with Head of Broadcast Content \u2013 Audio Matt O\u2019Reilly telling staff the decisions were \u201cincredibly difficult.\u201d<\/p>\n

In an internal memo sighted by Mediaweek, O\u2019Reilly confirmed the cancellation of Hit\u2019s Dan & Christie, Triple M\u2019s Robbie & Carly, and Hit\u2019s Bronte & Lakey.<\/p>\n

\"\"<\/p>\n

\u201cWe have had to make some incredibly difficult decisions regarding a few of our regional shows \u2013 choices that we don\u2019t make lightly,\u201d O\u2019Reilly said.<\/p>\n

The cuts follow a review of local revenue, audience, and competitive conditions in each affected region. To backfill the lost programs, Triple M Bunbury\u2019s Michael & Angie will expand across Western Australia, while Hit Newcastle\u2019s Jess & Rohan will broadcast to a wider audience.<\/p>\n

New heads for Hit and Triple M regional<\/p>\n

SCA<\/a> has also overhauled its regional content leadership, introducing dedicated network heads for Hit and Triple M to mirror its metro structure.<\/p>\n

Jase Allen steps up as Head of Hit Network Regional, bringing 18 years at SCA across Sydney, Adelaide, Perth, and Newcastle.<\/p>\n

Phil Bradley takes the equivalent role at Triple M, with 26 years at SCA behind him, most recently as Content Director for Tasmania.<\/p>\n

Blair Woodcock moves to focus solely on the Gold Coast as General Manager and Content Director, having previously overseen national and regional content across all 79 SCA stations.<\/p>\n

O\u2019Reilly credited Woodcock with growing Triple M\u2019s regional 25-54 audiences by 14%. O\u2019Reilly acknowledged the toll on departing staff. \u201cThey have played a vital role in our business and put in a mountain of hard work to connect with their listeners,\u201d he said.<\/p>\n

\"Matthew<\/p>\n

Matthew O\u2019Reilly<\/p>\n

A company under pressure<\/p>\n

The regional cuts come as parent company Southern Cross Media Group (ASX: SXL) executes a broader cost-reduction program, with up to 300 employees set to exit the business before 30 June 2026.<\/p>\n

The media group \u2013 formed from the merger of Southern Cross Media and Seven West Media (SWM) in January 2026 \u2013 has downgraded its FY26 underlying EBITDA guidance to $185 to $190 million, from a previous range of $200 to $220 million.<\/p>\n

Group revenue is forecast at $1,860 to $1,870 million, approximately 2.5% below prior guidance.<\/p>\n

Managing Director and Chief Executive Officer Rohan Lund<\/a> said the cuts were unavoidable given current market conditions.<\/p>\n

\u201cWe must reset our cost base to meet current market conditions and capture the full benefits of scale across our trusted platforms for our audiences and advertisers, now and into the future,\u201d Lund said.<\/p>\n

\u201cUnfortunately, this means saying goodbye to some talented colleagues who have helped build our business. We are deeply grateful for their contributions, and we are committed to supporting them through this transition.\u201d<\/p>\n

Keep on top of the most important media, marketing, and agency news each day with the\u00a0Mediaweek\u00a0Morning Report\u00a0\u2013 delivered for free every morning to your inbox.<\/a><\/p>\n