{"id":741348,"date":"2026-06-17T01:41:15","date_gmt":"2026-06-17T01:41:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/741348\/"},"modified":"2026-06-17T01:41:15","modified_gmt":"2026-06-17T01:41:15","slug":"unity-bank-launches-standing-with-you-rebrand-via-born","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/741348\/","title":{"rendered":"Unity Bank Launches ‘Standing With You’ Rebrand Via Born"},"content":{"rendered":"

Independent creative agency Born<\/a> has launched the new Unity Bank<\/a> brand, delivering a major rebrand and digital launch.<\/p>\n

The work follows the merger of Unity Bank and G&C Mutual Bank, alongside the consolidation of multiple banking brands into one modern Unity Bank identity. Developed by Born, the rebrand spans strategy, brand story, tone of voice, visual identity, messaging and rollout across member, staff and digital touchpoints, including Unity Bank\u2019s new website and mobile app.<\/p>\n

At the centre of the rebrand is \u2018Standing with you\u2019, a platform designed to reposition Unity Bank around what member-owned banking can and should mean.<\/p>\n

The new brand aims to reframe banking as a source of fair, dependable and genuinely useful support for Australians who work, care, save, borrow, build households and keep communities moving.<\/p>\n

The platform is grounded in a simple belief: when banking is done properly, it doesn\u2019t stand apart from people\u2019s lives. It stands with them.<\/p>\n

\"\"<\/p>\n

\u201cWhen we were appointed, we described this as a generational opportunity. Now it\u2019s in market, that feels even more true. Unity Bank had a rare and powerful truth at its centre: this is a bank built out of working lives, family responsibilities and communities that rely on each other,\u201d said Born founder and strategy director David Coupland.<\/p>\n

\u201c\u2018Standing with you\u2019 gave us a way to turn that truth into a complete brand system \u2014 not just a line, but a strategy, voice and identity that can show up in every interaction. It is fair, clear, dependable and deeply human. Exactly what member-owned banking should be.\u201d<\/p>\n

The new identity carries forward more than 65 years of member-owned banking experience, bringing together proud histories under a single brand.<\/p>\n

\u201cThis is a significant moment for Unity Bank, our people and our members. Bringing our brands together was never about simply changing a logo. It was about creating one clear identity that honours where we have come from and gives members confidence in where we are going,\u201d said Unity Bank general manager of marketing Shawn Griffiths.<\/p>\n

\u201c\u2018Standing with you\u2019 captures the way this bank has always tried to show up: with practical support, member-first decisions and a steady commitment to the communities we serve. Born understood that responsibility from the start, and helped us turn it into a modern brand that feels true to who we are.\u201d<\/p>\n

The launch marks one of Born\u2019s most substantial brand projects to date, and a milestone in the agency\u2019s growing body of work across brand strategy, identity, campaign and digital.<\/p>\n

The new Unity Bank brand is now live across key digital channels, with the broader identity continuing to roll out across member and staff touchpoints.<\/p>\n","protected":false},"excerpt":{"rendered":"Independent creative agency Born has launched the new Unity Bank brand, delivering a major rebrand and digital launch.…\n","protected":false},"author":2,"featured_media":741349,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,63,60543,105,357544],"class_list":["post-741348","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-au","tag-australia","tag-born","tag-technology","tag-unity-bank"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/741348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=741348"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/741348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/741349"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=741348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=741348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=741348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}