read the full review over at High Performance Laptops<\/a>.<\/p>\n<\/p>\nTranscript<\/p>\n
00:00:08:02 – 00:00:11:17<\/p>\n
Hi, I’m Nick Ross I’m in<\/p>\n
00:00:11:17 – 00:00:15:20<\/p>\n
Singapore at the launch of the Asus<\/p>\n
Expertbook Ultra.<\/p>\n
00:00:15:23 – 00:00:17:26<\/p>\n
Who are you and what you do, please.<\/p>\n
00:00:17:26 – 00:00:22:17<\/p>\n
Yeah, I’m Rex Lee the APAC<\/p>\n
commercial general manager for Asus.<\/p>\n
00:00:22:20 – 00:00:25:07<\/p>\n
And can you tell us about today’s<\/p>\n
event, please?<\/p>\n
00:00:25:07 – 00:00:25:16<\/p>\n
Yeah.<\/p>\n
00:00:25:16 – 00:00:28:29<\/p>\n
Today, you know, we gather<\/p>\n
all the media here and enterprise<\/p>\n
00:00:28:29 – 00:00:32:28<\/p>\n
customer to join the Asus ExpertBook<\/p>\n
Ultra launch event,<\/p>\n
00:00:33:01 – 00:00:36:01<\/p>\n
and we have around<\/p>\n
500 people in the event.<\/p>\n
00:00:36:07 – 00:00:38:11<\/p>\n
And this event is<\/p>\n
not just a presentation.<\/p>\n
00:00:38:11 – 00:00:40:14<\/p>\n
You know,<\/p>\n
we have a product experience zone.<\/p>\n
00:00:40:14 – 00:00:44:02<\/p>\n
There are 26 stations<\/p>\n
for the product experience.<\/p>\n
00:00:44:05 – 00:00:44:12<\/p>\n
Yeah.<\/p>\n
00:00:44:12 – 00:00:47:00<\/p>\n
So I think is quite interesting event<\/p>\n
for our customer.<\/p>\n
00:00:47:00 – 00:00:47:15<\/p>\n
Yeah.<\/p>\n
00:00:47:15 – 00:00:50:13<\/p>\n
We I’m going to be writing up<\/p>\n
an awful lot about these<\/p>\n
00:00:50:13 – 00:00:54:03<\/p>\n
these stations<\/p>\n
which are for those watching this<\/p>\n
00:00:54:03 – 00:00:58:14<\/p>\n
go into great detail about how<\/p>\n
you can torture this laptop to bits<\/p>\n
00:00:58:17 – 00:01:02:02<\/p>\n
and it won’t break, <\/p>\n
to quite an extensive degree.<\/p>\n
00:01:02:05 – 00:01:04:23<\/p>\n
Although don’t try that at home,<\/p>\n
I\u2019m sure.<\/p>\n
00:01:04:23 – 00:01:08:07<\/p>\n
And so just expanding on that,<\/p>\n
can you tell us what is special<\/p>\n
00:01:08:07 – 00:01:10:00<\/p>\n
about this laptop?<\/p>\n
00:01:10:00 – 00:01:12:13<\/p>\n
This is laptop Asus ExpertBook Ultra.<\/p>\n
00:01:12:13 – 00:01:15:28<\/p>\n
We say, you know, it’s<\/p>\n
not just the flagship of Asus.<\/p>\n
00:01:16:01 – 00:01:19:19<\/p>\n
We believe it can be the flagship<\/p>\n
of the whole industry, you know,<\/p>\n
00:01:19:19 – 00:01:23:16<\/p>\n
and we have all the station,<\/p>\n
you know, to let customers try it:<\/p>\n
00:01:23:19 – 00:01:26:18<\/p>\n
why we think we had<\/p>\n
the best laptop screen in the world,<\/p>\n
00:01:26:19 – 00:01:30:00<\/p>\n
you know, and we compare our 3K,<\/p>\n
1,000 nit, Tandem<\/p>\n
00:01:30:03 – 00:01:33:03<\/p>\n
OLED with all the other competitors<\/p>\n
00:01:33:07 – 00:01:35:29<\/p>\n
and customer<\/p>\n
can experience it by themselves<\/p>\n
00:01:35:29 – 00:01:38:18<\/p>\n
and the CPU performance,<\/p>\n
the battery life,<\/p>\n
00:01:38:18 – 00:01:42:04<\/p>\n
the keyboard, the touchpad,<\/p>\n
the speaker, everything.<\/p>\n
00:01:42:07 – 00:01:45:22<\/p>\n
So I think after all, the product<\/p>\n
experience zones..<\/p>\n
00:01:45:24 – 00:01:47:13<\/p>\n
But what about you?<\/p>\n
Are you convinced?<\/p>\n
00:01:47:13 – 00:01:49:17<\/p>\n
Well I been I’ve been using this.<\/p>\n
00:01:49:17 – 00:01:50:20<\/p>\n
We’re talking to you.<\/p>\n
00:01:50:20 – 00:01:52:07<\/p>\n
We’re filming on it right now.<\/p>\n
00:01:52:07 – 00:01:55:07<\/p>\n
I’ve been using<\/p>\n
for the last two weeks, so, I’ve<\/p>\n
00:01:55:09 – 00:01:59:03<\/p>\n
and I’ve not destroyed it<\/p>\n
after Computex and then flying here.<\/p>\n
00:01:59:03 – 00:02:02:02<\/p>\n
Think it’s going very well, and,<\/p>\n
00:02:02:02 – 00:02:06:09<\/p>\n
Yeah, I mean, it’s one kilo<\/p>\n
and the battery just.<\/p>\n
00:02:06:09 – 00:02:10:00<\/p>\n
I haven’t had to carry a charger<\/p>\n
around…<\/p>\n
00:02:10:03 – 00:02:11:22<\/p>\n
I’m big fan of the screen.<\/p>\n
00:02:11:22 – 00:02:14:11<\/p>\n
More of that, please.<\/p>\n
00:02:14:11 – 00:02:17:24<\/p>\n
You,<\/p>\n
I think, Asus is the only one doing,<\/p>\n
00:02:17:24 – 00:02:21:25<\/p>\n
matte OLED I don’t know.<\/p>\n
00:02:22:01 – 00:02:24:25<\/p>\n
Lots people don’t like, non glossy.<\/p>\n
00:02:24:25 – 00:02:27:16<\/p>\n
OLED, they\u2019re wrong. <\/p>\n
More of that, please.<\/p>\n
00:02:27:16 – 00:02:31:19<\/p>\n
Gaming laptops, monitors, the lot.<\/p>\n
00:02:31:22 – 00:02:33:16<\/p>\n
I\u2019ve dialled that<\/p>\n
00:02:33:19 – 00:02:36:27<\/p>\n
in now but,<\/p>\n
00:02:37:00 – 00:02:41:02<\/p>\n
speaking on that, actually, I know<\/p>\n
it’s like a flagship business laptop,<\/p>\n
00:02:41:05 – 00:02:44:12<\/p>\n
but we have noticed that<\/p>\n
these Panther Lake-based<\/p>\n
00:02:44:15 – 00:02:47:07<\/p>\n
laptops,<\/p>\n
I wouldn’t call them gaming laptops,<\/p>\n
00:02:47:07 – 00:02:51:03<\/p>\n
but I am saying they’re laptops<\/p>\n
that can play games.<\/p>\n
00:02:51:06 – 00:02:53:17<\/p>\n
How much are you pushing that?<\/p>\n
00:02:53:17 – 00:02:56:18<\/p>\n
Or do you not want,<\/p>\n
like, the boss to basically<\/p>\n
00:02:56:18 – 00:03:01:01<\/p>\n
say, here’s a gaming laptop for<\/p>\n
we can say, you know,<\/p>\n
00:03:01:04 – 00:03:05:17<\/p>\n
many PC users after work,<\/p>\n
they also play games, right?<\/p>\n
00:03:05:20 – 00:03:08:17<\/p>\n
So we believe<\/p>\n
it can be a perfect combination<\/p>\n
00:03:08:17 – 00:03:11:24<\/p>\n
not only for the business user,<\/p>\n
for content creator,<\/p>\n
00:03:12:01 – 00:03:15:21<\/p>\n
for the engineering<\/p>\n
people is the perfect laptop right.<\/p>\n
00:03:15:28 – 00:03:20:16<\/p>\n
I think you know<\/p>\n
the graphic format equal to RTX 4050.<\/p>\n
00:03:20:19 – 00:03:23:21<\/p>\n
In fact a screen and I would only 0.9<\/p>\n
00:03:23:22 – 00:03:27:17<\/p>\n
KG divice only 10.9 mm thickness.<\/p>\n
00:03:27:20 – 00:03:30:20<\/p>\n
And the performance<\/p>\n
50-Watt CPU performance<\/p>\n
00:03:30:22 – 00:03:34:18<\/p>\n
graphic<\/p>\n
almost level RTX 4050 amazing.<\/p>\n
00:03:34:21 – 00:03:37:17<\/p>\n
Before you never see<\/p>\n
this kind of combination before.<\/p>\n
00:03:37:17 – 00:03:38:08<\/p>\n
So I think<\/p>\n
00:03:38:08 – 00:03:41:28<\/p>\n
it’s not only for business, even<\/p>\n
for content creator, for engineer.<\/p>\n
00:03:42:01 – 00:03:43:15<\/p>\n
It’s a perfect laptop for me.<\/p>\n
00:03:43:15 – 00:03:48:24<\/p>\n
Yeah, I’ve been doing some, <\/p>\n
video editing on it, and, it<\/p>\n
00:03:48:27 – 00:03:51:04<\/p>\n
for thin and light<\/p>\n
laptops that I’ve used in the past.<\/p>\n
00:03:51:04 – 00:03:55:05<\/p>\n
It’s been quite nice<\/p>\n
having something that is,<\/p>\n
00:03:55:05 – 00:04:00:13<\/p>\n
not taking ten minutes<\/p>\n
and taking two minutes instead.<\/p>\n
00:04:00:16 – 00:04:01:17<\/p>\n
On the business front.<\/p>\n
00:04:01:17 – 00:04:06:29<\/p>\n
No, now, Asus has been making<\/p>\n
really good business laptops<\/p>\n
00:04:06:29 – 00:04:12:11<\/p>\n
for a while, but the business laptop<\/p>\n
market is basically the MSP market.<\/p>\n
00:04:12:11 – 00:04:16:12<\/p>\n
Buying bulk and servicing<\/p>\n
SMEs, enterprise vertical market.<\/p>\n
00:04:16:15 – 00:04:17:15<\/p>\n
That is,<\/p>\n
00:04:17:15 – 00:04:18:08<\/p>\n
something<\/p>\n
00:04:18:08 – 00:04:19:15<\/p>\n
I think<\/p>\n
a lot of people are interested<\/p>\n
00:04:19:15 – 00:04:20:10<\/p>\n
about how you’re going<\/p>\n
00:04:20:10 – 00:04:24:12<\/p>\n
to break into it, where you are now<\/p>\n
and and what’s the strategy.<\/p>\n
00:04:24:15 – 00:04:28:00<\/p>\n
Yeah, I think in, the concept<\/p>\n
we want to deliver to our customers<\/p>\n
00:04:28:00 – 00:04:30:29<\/p>\n
the total cost of ownership.<\/p>\n
00:04:31:03 – 00:04:32:07<\/p>\n
And we say now, today,<\/p>\n
00:04:32:07 – 00:04:34:10<\/p>\n
then, you know, we find the mentality<\/p>\n
of a competitor.<\/p>\n
00:04:34:10 – 00:04:38:01<\/p>\n
Now they just focus on<\/p>\n
how to make more profit<\/p>\n
00:04:38:04 – 00:04:41:03<\/p>\n
by lowering down<\/p>\n
the cost of the device production.<\/p>\n
00:04:41:06 – 00:04:45:09<\/p>\n
So at this point in the launch event,<\/p>\n
we show our laptop with people open<\/p>\n
00:04:45:12 – 00:04:48:00<\/p>\n
all the other competitors we did.<\/p>\n
00:04:48:00 – 00:04:51:07<\/p>\n
Customers see the difference<\/p>\n
in kind of product design.<\/p>\n
00:04:51:10 – 00:04:55:03<\/p>\n
Why we think our product\u2019s better,<\/p>\n
more durable, more reliable.<\/p>\n
00:04:55:06 – 00:04:56:26<\/p>\n
I think you see all the tests.<\/p>\n
00:04:56:26 – 00:04:57:23<\/p>\n
Right. Outside.<\/p>\n
00:04:57:23 – 00:05:01:27<\/p>\n
How we handle the hinge,<\/p>\n
how we handle the water resistant<\/p>\n
00:05:01:27 – 00:05:06:01<\/p>\n
keyboard, how we handle,<\/p>\n
you know, the I\/O ports, right.<\/p>\n
00:05:06:03 – 00:05:11:00<\/p>\n
And all the drop tested, you know,<\/p>\n
we tested, they cut the no.<\/p>\n
00:05:11:03 – 00:05:13:16<\/p>\n
In terms of total cost of ownership,<\/p>\n
00:05:13:16 – 00:05:16:11<\/p>\n
we are lower<\/p>\n
compared to our competitors.<\/p>\n
00:05:16:11 – 00:05:20:17<\/p>\n
So I think for MSP, once<\/p>\n
they joined over, they experience it.<\/p>\n
00:05:20:20 – 00:05:22:07<\/p>\n
They get confident,<\/p>\n
00:05:22:07 – 00:05:25:23<\/p>\n
you know, this is a better product<\/p>\n
for their customers.<\/p>\n
00:05:25:26 – 00:05:28:03<\/p>\n
Okay. And<\/p>\n
00:05:28:06 – 00:05:29:00<\/p>\n
what else is<\/p>\n
00:05:29:00 – 00:05:32:04<\/p>\n
Asus working on in the background<\/p>\n
that you can tell us about.<\/p>\n
00:05:32:04 – 00:05:35:15<\/p>\n
There’s all kinds of skunkworks<\/p>\n
secret projects that you can’t,<\/p>\n
00:05:35:15 – 00:05:37:29<\/p>\n
but there must be something<\/p>\n
you can say, that you can. Yeah.<\/p>\n
00:05:37:29 – 00:05:38:10<\/p>\n
Okay.<\/p>\n
00:05:38:10 – 00:05:40:26<\/p>\n
First,<\/p>\n
I want to emphasize in Computex<\/p>\n
00:05:40:26 – 00:05:43:01<\/p>\n
this year, we are launching,<\/p>\n
you know, our agentic<\/p>\n
00:05:43:01 – 00:05:44:27<\/p>\n
AI software, Zenni Claw.<\/p>\n
00:05:44:27 – 00:05:49:16<\/p>\n
We believe in now,<\/p>\n
you know, before is, generative AI.<\/p>\n
00:05:49:19 – 00:05:52:18<\/p>\n
The next big mega trend<\/p>\n
is Agentic AI.<\/p>\n
00:05:52:24 – 00:05:55:13<\/p>\n
So I think we are ready for that<\/p>\n
solution.<\/p>\n
00:05:55:13 – 00:05:58:12<\/p>\n
And, ExpertBook<\/p>\n
Ultra is our flagship.<\/p>\n
00:05:58:19 – 00:06:02:05<\/p>\n
And we are also working on<\/p>\n
amazing product for the mainstream.<\/p>\n
00:06:02:08 – 00:06:04:01<\/p>\n
It will come on in Q4 this year.<\/p>\n
00:06:04:01 – 00:06:05:09<\/p>\n
So stay tuned.<\/p>\n
00:06:05:09 – 00:06:07:01<\/p>\n
It will be big news coming soon.<\/p>\n
00:06:07:01 – 00:06:10:19<\/p>\n
And how do you see the laptop<\/p>\n
industry in the next 12 months?<\/p>\n
00:06:10:19 – 00:06:12:11<\/p>\n
Because a lot is happening.<\/p>\n
00:06:12:11 – 00:06:13:29<\/p>\n
It’s changed a huge amount.<\/p>\n
00:06:13:29 – 00:06:17:18<\/p>\n
What’s the Asus perspective on that?<\/p>\n
00:06:17:21 – 00:06:19:02<\/p>\n
A lot of changes, right?<\/p>\n
00:06:19:02 – 00:06:22:01<\/p>\n
You see the memory SSD price<\/p>\n
going sky high.<\/p>\n
00:06:22:08 – 00:06:25:18<\/p>\n
But we see the opportunity<\/p>\n
in the street.<\/p>\n
00:06:25:21 – 00:06:29:08<\/p>\n
You know in the past 20-30 years<\/p>\n
all the customer look at Dell,<\/p>\n
00:06:29:08 – 00:06:30:23<\/p>\n
Lenovo and HP.<\/p>\n
00:06:30:23 – 00:06:34:04<\/p>\n
If they don’t make a mistake<\/p>\n
we don’t have opportunity now<\/p>\n
00:06:34:04 – 00:06:38:10<\/p>\n
because memory price going sky high<\/p>\n
and shortage for every component.<\/p>\n
00:06:38:13 – 00:06:41:12<\/p>\n
A lot of tender<\/p>\n
that our competitors cannot deliver.<\/p>\n
00:06:41:15 – 00:06:44:23<\/p>\n
So now we find the customer open<\/p>\n
mind right.<\/p>\n
00:06:44:25 – 00:06:48:26<\/p>\n
So alternative solution<\/p>\n
they are looking for alternative.<\/p>\n
00:06:48:29 – 00:06:52:25<\/p>\n
So I think this year it\u2019s fantastic<\/p>\n
timing for Asus\u2019 commercial PC.<\/p>\n
00:06:52:28 – 00:06:54:02<\/p>\n
And is there anything else<\/p>\n
00:06:54:02 – 00:06:58:03<\/p>\n
you’d like to say<\/p>\n
to the Australian B2B tech market.<\/p>\n
00:06:58:06 – 00:07:03:08<\/p>\n
Yes before people may see<\/p>\n
Asus as a consumer PC is a gaming PC,<\/p>\n
00:07:03:11 – 00:07:05:22<\/p>\n
but please spend some time with us.<\/p>\n
00:07:05:22 – 00:07:08:21<\/p>\n
We’ll have a lot of material<\/p>\n
coming out after this event.<\/p>\n
00:07:08:21 – 00:07:10:20<\/p>\n
Spend some time to study<\/p>\n
those materials.<\/p>\n
00:07:10:20 – 00:07:15:01<\/p>\n
You’ll find Asus is fantastic<\/p>\n
commercial PC solution for you,<\/p>\n
00:07:15:04 – 00:07:17:20<\/p>\n
right? Okay. Thank you very much.<\/p>\n
00:07:17:20 – 00:07:18:03<\/p>\n
Thank you.<\/p>\n","protected":false},"excerpt":{"rendered":"iTWire TV: Asus’ APAC GM, Rex Lee, sees the RAM crisis as an opportunity for its ExpertBook Ultra…\n","protected":false},"author":2,"featured_media":741679,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,63,13833,105],"class_list":["post-741678","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-au","tag-australia","tag-press-release","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/741678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=741678"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/741678\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/741679"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=741678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=741678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=741678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}