{"id":744805,"date":"2026-06-18T16:17:11","date_gmt":"2026-06-18T16:17:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/744805\/"},"modified":"2026-06-18T16:17:11","modified_gmt":"2026-06-18T16:17:11","slug":"tmrw-sports-follows-nfl-deal-with-ifaf-flag-football-partnership","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/744805\/","title":{"rendered":"TMRW Sports follows NFL deal with IFAF flag football partnership"},"content":{"rendered":"<p>                                    <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/06\/main6a3405674b592-430x241.jpg\" alt=\"\"\/><\/p>\n<p>                                    Flag football will make its Olympic debut at the 2028 games in Los Angeles. (Dean Mouhtaropoulos\/Getty Images)<\/p>\n<p class=\"drop-cap\">The International Federation of American Football (IFAF) has announced a strategic partnership with TMRW Sports, the company founded by golf legends Tiger Woods and Rory McIlroy, to support the development of flag football.<\/p>\n<p>The tie-up between the two parties has been designed to \u201cfurther accelerate the growth, visibility, and accessibility of flag football around the world.\u201d \u00a0<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.sportcal.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/img\/globaldata_marketing_solutions_logo.svg\" alt=\"\"\/> Discover B2B Marketing That Performs <\/p>\n<p>\n\t\t\t\t\t\tCombine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.\n\t\t\t\t\t<\/p>\n<p><a href=\"https:\/\/www.globaldatamarketingsolutions.com\/\" class=\"gms-find-out-more\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n\t\t\t\t\t\t\tFind out more <\/a><\/p>\n<p>The IFAF, the international governing body for American football and the\u00a0IOC-recognized federation responsible for flag football competitions in the Olympic Games, and TMRW Sports will collaborate on talent identification, athlete development, fan engagement, unified competition pathways, and \u201cthe sustained, long-term growth of one of the world\u2019s fastest-growing sports.\u201d<\/p>\n<p>Pierre Trochet, IFAF president, said: \u201cThis partnership is important in helping us harness and further accelerate the momentum surrounding flag football at the international level.<\/p>\n<p>\u201cBy working closely with TMRW Sports from the outset, we can ensure the elite flag football ecosystem evolves in a coherent way \u2013 with common standards and complementary calendars \u2013 in the interests of athletes, fans, and all the game\u2019s global stakeholders. This is a time of extraordinary opportunity for our sport.\u201d<\/p>\n<p>The partnership comes soon after TMRW Sports was appointed by the National Football League (NFL) to develop and operate a new professional flag football league for women and men.<\/p>\n<p>The league will\u00a0launch\u00a0before the 2028 Olympics in Los Angeles, where flag football will\u00a0make its debut in the major event,\u00a0and has support from a broad and influential investor pool, including NFL club owners, established institutional and strategic investors, and current and former NFL players.<\/p>\n<p>At LA28, six men\u2019s and six women\u2019s national teams will compete in flag football. In\u00a0May 2025, the NFL voted\u00a0to allow its teams to send one US player each.<\/p>\n<p>Mike McCarley, TMRW Sports founder and CEO, added: \u201cFlag football is experiencing extraordinary momentum around the world, and this is a defining moment in the sport&#8217;s evolution as we build a professional league for both women and men.<\/p>\n<p>\u201cOur vision is to build the sport\u2019s professional tier that showcases the world&#8217;s best flag athletes, engages fans in new ways, and is the aspirational destination for young flag football players all around the world. By partnering with IFAF, we strive to better connect athletes, fans, and communities to the future of flag football.\u201d<\/p>\n<p>The IFAF-TMRW Sports agreement has been announced ahead of the 2026 IFAF World Championship in\u00a0D\u00fcsseldorf, Germany, taking place from August 13 to 16. The event is a qualifier for the 2028 Olympics.<\/p>\n<p>France-based IFAF&#8217;s global network now includes national federations spanning more than 80 countries across five continents, with\u00a0the top 16 men\u2019s and women\u2019s teams\u00a0competing at this year\u2019s World Championship.<\/p>\n<p>The governing body claims more than 20 million people currently play flag football globally, with approximately 4.1 million youngsters playing the sport in the US alone.<\/p>\n<p>Last month, global sports subscription streaming service DAZN struck a deal to cover all IFAF&#8217;s flag football properties globally, through a new multi-year tie-up. This represents a first deal of its kind for the federation.<\/p>\n<p>The OTT platform\u00a0will\u00a0carry a wide selection of IFAF events free-to-air in over 200 markets worldwide.<\/p>\n<p>                    <img decoding=\"async\" src=\"https:\/\/www.sportcal.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/newsletter-new.svg\" alt=\"Email newsletter icon\"\/><\/p>\n<p>\n                    Sign up for our daily news round-up!<br \/>\n                    Give your business an edge with our leading industry insights.\n                <\/p>\n","protected":false},"excerpt":{"rendered":"Flag football will make its Olympic debut at the 2028 games in Los Angeles. (Dean Mouhtaropoulos\/Getty Images) The&hellip;\n","protected":false},"author":2,"featured_media":744806,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[559],"tags":[64,63,593,85],"class_list":["post-744805","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nfl","tag-au","tag-australia","tag-nfl","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/744805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=744805"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/744805\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/744806"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=744805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=744805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=744805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}