Starward Whisky has agreed a \u201cmulti-year\u201d arrangement that positions its namesake brand as an \u2018official partner\u2019 of Rugby Australia.<\/p>\n
The deal,\u00a0the financial terms of which were not disclosed, includes stadium activations, digital content and branded new-product releases. Rugby Australia, which manages the Perth SVNS, Wallabies and Wallaroos teams, said Starward will have \u201cextensive rights across Rugby Australia\u2019s major events, including match-day hospitality, stadium signage, player appearances and co-branded merchandise\u201d.<\/p>\n
Starward\u2019s founder, David Vitale, said: \u201cWhen I started Starward, I wanted to make a whisky that could stand next to the world\u2019s best and belong there \u2013 not as an Australian version of something else, but as something the world hadn\u2019t tasted before.<\/p>\n
\u201cThe Wallabies and Wallaroos are building toward exactly that moment: Australia on home soil (for the men\u2019s World Cup) in 2027 and (for the women\u2019s World Cup in) 2029, showing the world what we\u2019re made of.<\/p>\n
\u201cThat\u2019s a story Starward understands from the inside. We\u2019re proud to be part of it.\u201d<\/p>\n