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The California Table Grape Commission has partnered with All-Pro wide receiver\u00a0Davante Adams, and the Los Angeles Rams to showcase Californian grapes in Australia as the NFL heads to Melbourne.\u00a0<\/p>\n
The NFL will hold its\u00a0first-ever regular-season football game \u2013\u00a0the Los Angeles Rams and San Francisco 49ers \u2013 in Australia on 10 September 2026. Australia is one\u00a0of the California table grape industry\u2019s key export\u00a0markets and the game,\u00a0which will stream globally on Netflix,\u00a0creates a platform to\u00a0showcase California agriculture, talent, trade, and culture to consumers around the world.<\/p>\n
As a partner of the Rams, Grapes from California have been designated the official grape of the\u00a0Los Angeles Rams domestically and in Australia.\u00a0<\/p>\n
The campaign will feature two consumer\u00a0sweepstakes designed to drive excitement on both sides of the Pacific. One sweepstakes will\u00a0offer Australian fans the opportunity to win tickets to the historic Rams-49ers game in\u00a0Melbourne, while a second sweepstakes will award a grand prize trip for two from Melbourne\u00a0to Los Angeles, including travel and tickets to a future Rams home game.<\/p>\n
California grapes will\u00a0also be integrated into Rams-hosted activities for fans happening in Melbourne around the\u00a0game.\u00a0<\/p>\n
\u201cThis is a uniquely California moment,\u201d said Ian LeMay, commission president. \u201cWhen two\u00a0California football teams meet in Australia for a landmark event, it creates an extraordinary\u00a0platform to tell California\u2019s story. For our growers and shippers, Australia represents an\u00a0important export market, and this partnership with a renowned athlete like Davante Adams\u00a0allows us to highlight that exceptional athletes and agriculture products are rooted in California\u00a0and shared around the world.<\/p>\n
The partnership is especially meaningful given Adams\u2019 California roots. A northern California\u00a0native and standout athlete at Fresno State, which is located in the heart of California\u2019s table\u00a0grape growing region<\/p>\n
\u201dDavante and the Los Angeles Rams embody what California\u00a0represents: California roots with global reach. Together, we\u2019re sharing the very best of\u00a0California with consumers around the world,\u201d said\u00a0LeMay.<\/p>\n
\u201cThe Rams are proud to partner with Grapes from California as we bring one of the biggest\u00a0moments in our season to an international audience,\u201d said Chris Edwards, Los Angeles Rams vice president of partnerships. \u201cTogether, we\u2019re celebrating the growing connection between\u00a0the Rams and fans in Australia, using this global stage to share our story and engage audiences\u00a0around the world.\u201d<\/p>\n
\u201cI\u2019m from California, and the Central Valley will always be home,\u201d said Davante Adams. \u201cThat\u2019s\u00a0where my story began. Working with Grapes from California feels authentic because it\u00a0represents the same people and values that shaped me. Taking that connection to Australia\u00a0lets me bring that Valley pride and share it with fans across the world.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The California Table Grape Commission has partnered with All-Pro wide receiver\u00a0Davante Adams, and the Los Angeles Rams to…\n","protected":false},"author":2,"featured_media":754453,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[559],"tags":[64,63,593,85],"class_list":["post-754452","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nfl","tag-au","tag-australia","tag-nfl","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/754452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=754452"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/754452\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/754453"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=754452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=754452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=754452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}