{"id":755478,"date":"2026-06-23T17:26:13","date_gmt":"2026-06-23T17:26:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/755478\/"},"modified":"2026-06-23T17:26:13","modified_gmt":"2026-06-23T17:26:13","slug":"meta-launches-cheaper-own-brand-smart-glasses-for-299-269-beating-apple-to-release","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/755478\/","title":{"rendered":"Meta Launches Cheaper Own-Brand Smart Glasses For $299\/\u00a3269, Beating Apple To Release"},"content":{"rendered":"<p><img decoding=\"async\" class=\" top-image\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/06\/1782235573_566_0x0.jpg\" alt=\"Meta Glasses 3 16x9\" data-height=\"1126\" data-width=\"2000\" fetchpriority=\"high\" style=\"position:absolute;top:0\"\/><\/p>\n<p>Meta Glasses in three frames<\/p>\n<p>Meta<\/p>\n<p>Meta is seeking to consolidate its place leading the world of smart glasses with a new brace of frames \u2014 the first solely under the Meta brand, rather than with Ray-Ban or Oakley in the name. The timing seems designed to beat Apple to market \u2014 its smart glasses are predicted to land next year. <\/p>\n<p><a class=\"embed-base color-body color-body-border link-embed embed-2\" href=\"https:\/\/www.forbes.com\/sites\/davidphelan\/2026\/06\/23\/apple-ios-27-new-iphone-beta-is-available-now---should-you-upgrade\/\" target=\"_blank\" aria-label=\"Apple Drops iOS 27 Beta 2 iPhone Release \u2014 Should You Upgrade?\" data-ga-track=\"forbesEmbedly:https:\/\/www.forbes.com\/sites\/davidphelan\/2026\/06\/23\/apple-ios-27-new-iphone-beta-is-available-now---should-you-upgrade\/\" rel=\"nofollow noopener\">ForbesApple Drops iOS 27 Beta 2 iPhone Release \u2014 Should You Upgrade?By David Phelan<\/a><\/p>\n<p>One key difference is the price, which undercuts the previous generation of smart glasses by as much as $80. That\u2019s a pretty important differentiator. More on that below. <\/p>\n<p>What Are Meta Glasses?<\/p>\n<p>The new models are called Meta Glasses. EssilorLuxottica, the company behind Ray-Ban, Oakley and many other glasses is still here, now as a partner in the new models. <\/p>\n<p>There are three styles. First up is Meta Adventurer, described as a clean rectangle, available in standard and large sizes. These frames are most similar to the classic Ray-Ban Wayfarers. <\/p>\n<p>Then there\u2019s the Meta Fury, which the company describes as a \u201cbold frame,\u201d which translates, I think, into something bigger and more statement-y, but still has a squarish look.<\/p>\n<p>Meta Glasses by Kylie Jenner<\/p>\n<p>Meta<\/p>\n<p>The third style is called Starfire Kylie Edition, which have an oval shape and look, I\u2019d say, more feminine. The collaboration is with Kylie Jenner.<\/p>\n<p>What\u2019s New And What\u2019s Not<\/p>\n<p>As with previous releases, the new frames come in a selection of colors, including classic black, classic tortoise, racing green, linen, merlot, mahogany and sandstone. Lens options include polarized, clear and Transitions. <\/p>\n<p>But there are details which weren\u2019t found on some Meta smart glasses. Adjustable nose pads and temple tips and over-extension hinges (which allow fitting to wider heads), are features not present on earlier models until the recently launched Blayzer and Scriber frames.<\/p>\n<p>Meta Fury in Racing Green with Light Blue Atlantic Lenses<\/p>\n<p>Meta<\/p>\n<p>Battery life remains at eight hours, like on the Ray-Ban Meta Gen2 frames, and the camera continues to have a 12-megapixel sensor, capable of 3K video capture. Charging comes from the case which offers an extra 40 hours of charge.<\/p>\n<p>There\u2019s also the Meta Glasses Charging Stand, which is mains-powered and lets you recharge the glasses on the nightstand, desk and so on. It will work with most AI glasses from Meta. <\/p>\n<p>Meta AI From Day One<\/p>\n<p>Meta AI, designed to be smarter than the virtual assistants on earlier models, is on board the new glasses now. It has also now been made available to Ray-Ban Meta and Oakley Meta models, in the U.S. and Canada.<\/p>\n<p>The Pricing \u2014 And Why It\u2019s Important<\/p>\n<p>Meta has priced these new glasses aggressively, compared to the previous models, all of which remain in the range. Where Ray-Ban Meta Wayfarer Gen 2 cost from $379, Meta Adventurer prices start $80 lower, at $299. The price differential is even starker in the U.K. Where Wayfarer Gen 2 costs from \u00a3379, the new Meta Adventurer and Fury start at \u00a3269. <\/p>\n<p>In both cases, prices go up if you plump for Transitions lenses, or choose certain frames. <\/p>\n<p>Meta knows it\u2019s ahead of Apple in this race, as it acknowledged to <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-06-23\/meta-launches-299-in-house-adventure-fury-kylie-jenner-starfire-glasses\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.bloomberg.com\/news\/articles\/2026-06-23\/meta-launches-299-in-house-adventure-fury-kylie-jenner-starfire-glasses\" aria-label=\"Bloomberg\">Bloomberg<\/a> and seems to have timed this release, which is a significant ramping up to its collection, to beat Apple to its release, which is expected to be in 2027. <\/p>\n<p><a class=\"embed-base color-body color-body-border link-embed embed-3 link-embed--long-title\" href=\"https:\/\/www.forbes.com\/sites\/davidphelan\/2026\/06\/20\/apple-releases-airpods-pro-3-and-airpods-pro-2-update-with-bug-fixes-how-to-install\/\" target=\"_blank\" aria-label=\"Apple Releases AirPods Pro 3 And Beats Studio Buds Updates With Bug Fixes: How To Install\" data-ga-track=\"forbesEmbedly:https:\/\/www.forbes.com\/sites\/davidphelan\/2026\/06\/20\/apple-releases-airpods-pro-3-and-airpods-pro-2-update-with-bug-fixes-how-to-install\/\" rel=\"nofollow noopener\">ForbesApple Releases AirPods Pro 3 And Beats Studio Buds Updates With Bug Fixes: How To InstallBy David Phelan<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Meta Glasses in three frames Meta Meta is seeking to consolidate its place leading the world of smart&hellip;\n","protected":false},"author":2,"featured_media":755479,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1337,361765,64,63,361763,361766,293197,361762,361760,361764,361761,79441,105],"class_list":["post-755478","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-apple","tag-apple-smart-glasses-2027","tag-au","tag-australia","tag-cheap-smart-glasses","tag-essilorluxottica-meta-wearables","tag-iphone-ultra","tag-kylie-jenner-starfire-glasses","tag-meta-adventurer-specs","tag-meta-ai-muse-spark","tag-meta-fury-smart-glasses","tag-meta-glasses","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/755478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=755478"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/755478\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/755479"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=755478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=755478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=755478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}