{"id":755811,"date":"2026-06-23T21:06:27","date_gmt":"2026-06-23T21:06:27","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/755811\/"},"modified":"2026-06-23T21:06:27","modified_gmt":"2026-06-23T21:06:27","slug":"firehouse-subs-subway-challenger-set-to-launch-in-australia","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/755811\/","title":{"rendered":"Firehouse Subs: Subway challenger set to launch in Australia"},"content":{"rendered":"

A major US food chain is set to launch into Australia<\/a> this week, positioning itself as a new challenger to Subway.<\/p>\n

Firehouse Subs will open its first store at Westfield Mount Gravatt in Brisbane<\/a>\u2019s south tomorrow.<\/p>\n

\"Firehouse<\/p>\n

A major US food chain is set to open its first store in Australia.\u00a0Getty<\/p>\n

The US chain was founded in Florida by two firefighter brothers and has since opened more than 1300 locations around the world<\/a>.<\/p>\n

Australian parent company Retail Food Group<\/a> (RFG) said the business would aim to open at least 165 restaurants Down Under over the next 10 years.<\/p>\n

The company<\/a> has estimated the sandwich category is worth $1.7 billion in Australia and growing.<\/p>\n

Subway is one of the most popular fast food chains in Australia, with around 1200 stores across the country. <\/p>\n

Retail Food Group executive chairman Peter George said the opening would represent a key milestone in its partnership with Firehouse Subs parent company Restaurant Brands International.<\/p>\n

\u201c[This] is a culmination of a significant schedule of work, including the establishment of a domestic supply chain,\u201d George said.<\/p>\n

\u201cWe have positioned the brand for success and lease negotiations are progressing for additional sites, in support of our broader roll-out schedule and growth aspirations for each of our core brands.\u201d<\/p>\n

The brand\u2019s introduction into the Australian market is a part of a growing trend of US restaurants expanding onto our shores.<\/p>\n

Wendy\u2019s, Wingstop and Chuck E Cheese have all opened in recent months<\/a>.<\/p>\n

Other popular restaurants including Popeyes are eyeing potential locations here.<\/p>\n

Firehouse Subs is owned by Restaurant Brands International, which also owns US brands Burger King, Tim Horton\u2019s and Popeyes.<\/p>\n

Retail Food Group also owns Gloria Jeans, Donut King, Brumby\u2019s Bakery, Crust Gourmet Pizza and Beefy\u2019s Pies.<\/p>\n","protected":false},"excerpt":{"rendered":"A major US food chain is set to launch into Australia this week, positioning itself as a new…\n","protected":false},"author":2,"featured_media":755812,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[64,63,99],"class_list":["post-755811","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-au","tag-australia","tag-business"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/755811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=755811"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/755811\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/755812"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=755811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=755811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=755811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}