{"id":756048,"date":"2026-06-23T23:37:12","date_gmt":"2026-06-23T23:37:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/756048\/"},"modified":"2026-06-23T23:37:12","modified_gmt":"2026-06-23T23:37:12","slug":"a24-googles-ai-deal-raises-eyebrows","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/756048\/","title":{"rendered":"A24 &#038; Google&#8217;s AI Deal Raises Eyebrows"},"content":{"rendered":"<p>            <a href=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/06\/a24-googles-ai-deal-raises-eyebrows.jpg\" data-caption=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" class=\"entry-thumb td-modal-image\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/06\/a24-googles-ai-deal-raises-eyebrows.jpg\"   alt=\"\" title=\"a24-googles-ai-deal-raises-eyebrows\"\/><\/a><\/p>\n<p>Google and famed arthouse distributor A24 formally announced a new AI research partnership this morning, and already there\u2019s a wave of opinion on it.<\/p>\n<p>The deal will see Google investing roughly $75 million into the company to develop new AI-powered technologies through its DeepMind laboratory.<\/p>\n<p>The benefit for A24 is that it\u2019ll allow the mini-studio to use Google\u2019s DeepMind research to create new tools and workflows for movie production &amp; distribution.<\/p>\n<p>What the deal does not do is give Google access to A24\u2019s content library or its data.<\/p>\n<p>Almost immediately, criticism came.  Especially as A24 was a studio that rose to popularity via its smart use of social media and marketing.<\/p>\n<p>Potentially trying to head off that criticism, A24 partner Scott Belsky told <a href=\"https:\/\/www.wsj.com\/tech\/ai\/google-investing-in-backrooms-studio-a24-e7585ebe?st=oQ7CJd&amp;reflink=desktopwebshare_permalink\" rel=\"nofollow noopener\" target=\"_blank\">The Wall Street Journal<\/a> that the move is about helping the studio in non-creative avenues such as developing applications for AI-generated storyboards.<\/p>\n<p>\u201cWe think there are better uses that preserve creative control and support risk-taking\/.  [It] won\u2019t look anything like the prompted generation type of AI that people feel uncomfortable with.\u201d<\/p>\n<p>The deal marks the first time Google has taken a stake in a studio \u2013 even as it remains a major player in online entertainment through YouTube.<\/p>\n<p>A recent <a href=\"https:\/\/variety.com\/2026\/biz\/news\/american-ai-societal-impact-government-regulation-pew-study-1236783185\/\" rel=\"nofollow noopener\" target=\"_blank\">research study<\/a> found that roughly half of adults under 30 believe AI will harm society, and two-thirds believe it is both advancing at too fast a rate and have little to no confidence the tech can be regulated.<\/p>\n<p>Previous article<a href=\"https:\/\/www.darkhorizons.com\/invite-scribes-discuss-the-new-tom-jerry\/\" rel=\"nofollow noopener\" target=\"_blank\">\u201cInvite\u201d Scribes Discuss The New \u201cTom &amp; Jerry\u201d<\/a><\/p>\n<p>Next article<a href=\"https:\/\/www.darkhorizons.com\/criterion-announces-the-complete-kubrick-set\/\" rel=\"nofollow noopener\" target=\"_blank\">Criterion Announces The Complete Kubrick Set<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Google and famed arthouse distributor A24 formally announced a new AI research partnership this morning, and already there\u2019s&hellip;\n","protected":false},"author":2,"featured_media":756049,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,254,255,64,63,105],"class_list":["post-756048","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-au","tag-australia","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/756048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=756048"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/756048\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/756049"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=756048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=756048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=756048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}