{"id":757104,"date":"2026-06-24T11:47:13","date_gmt":"2026-06-24T11:47:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/757104\/"},"modified":"2026-06-24T11:47:13","modified_gmt":"2026-06-24T11:47:13","slug":"stax-aussie-rich-listers-popular-activewear-brand-placed-into-receivership","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/757104\/","title":{"rendered":"Stax: Aussie Rich-Listers\u2019 popular activewear brand placed into receivership"},"content":{"rendered":"

Australian<\/a> activewear brand Stax has been placed into receivership just four years after their founders were named on the AFR Rich List.<\/p>\n

Consulting firm FTI announced the brand, which was founded by Don Robertson and Matilda Murray and was at one time touted as a $52 million business<\/a>, had receivers and managers appointed on Wednesday.<\/p>\n

\"STAX<\/p>\n

The brand was founded by Rich-Listers Don Robertson and Matilda Murray.\u00a0James Brickwood<\/p>\n

The Australian activewear company operates online and also has two boutique stores in the Sydney<\/a> CBD and Liverpool. <\/p>\n

\u201cStax is a well-known Australian brand with strong customer support,\u201d receiver and manager Joseph Hansell said.<\/p>\n

\u201cStax has done something genuinely impressive, proving that premium activewear does not have to choose between performance and style.<\/p>\n

\u201cThe business is trading as usual while the receivers undertake an urgent assessment of the company\u2019s operations.\u201d<\/p>\n

Following the move into receivership, the brand\u2019s products are on sale for 50 per cent off sale on its online store. <\/p>\n

Meanwhile, its physical store in Sydney\u2019s CBD appeared to have closed early on Wednesday afternoon. <\/p>\n

Robertson and Matilda Murray\u2019s rags-to-riches story began in early 2020, telling the Australian Financial Review they spent their life savings to shoot a campaign for a new collection called Premium Seamless V2. <\/p>\n

Years later, the pair turned the activewear brand into a $52 million business, cementing a spot on the AFR\u2019s 2022 Young Rich List in the process.<\/p>\n

\"The<\/p>\n

The Stax store in the Sydney CBD appeared to have closed early after the company went into receivership.\u00a0Nicole Douglas<\/p>\n

Robertson started the brand in 2015 out of his mother\u2019s house before it grew to a multimillion-dollar clothing line.\u00a0<\/p>\n

The couple relocated to Sydney in 2019, building a team of more than 50 employees and 12 physical stores, 10 of which were shut by 2022.<\/p>\n

Speaking on the Two Broke Chicks podcast, Murray said opening 12 stores was not a good move.\u00a0<\/p>\n

\u201cWe\u2019re an online brand, it got a point where we had to take a step back.<\/p>\n

\u201cWe gave it a go, the stores weren\u2019t a great decision.\u201d\u00a0<\/p>\n

The couple told the AFR they prided themselves on offering sizes from XXS to XXXXL. <\/p>\n

In September 2022, the brand held a pop-up event in Perth<\/a> featuring TikTok<\/a> creator Anna Paul that attracted such a large crowd that police were called.<\/p>\n

Thier activewear was also worn by the likes of pop megastars Jennifer Lopez<\/a> and Lizzo<\/a>, as well as actress Megan Fox. <\/p>\n

Hansell and Asjadi Hone of FTI Consulting were appointed as receivers and managers for the business.<\/p>\n

Nine.com.au has reached out to Murray for comment.<\/p>\n","protected":false},"excerpt":{"rendered":"Australian activewear brand Stax has been placed into receivership just four years after their founders were named on…\n","protected":false},"author":2,"featured_media":757105,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[43,44,41,39,42,40],"class_list":["post-757104","post","type-post","status-publish","format-standard","has-post-thumbnail","category-headlines","tag-headlines","tag-news","tag-top-news","tag-top-stories","tag-topnews","tag-topstories"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/757104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=757104"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/757104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/757105"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=757104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=757104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=757104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}