{"id":757711,"date":"2026-06-24T18:58:18","date_gmt":"2026-06-24T18:58:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/757711\/"},"modified":"2026-06-24T18:58:18","modified_gmt":"2026-06-24T18:58:18","slug":"eofy-sale-2026-save-up-to-50-off-st-frock","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/757711\/","title":{"rendered":"EOFY Sale 2026: Save up to 50% off St Frock"},"content":{"rendered":"

The end of financial year isn\u2019t just about tax returns \u2013 it\u2019s your chance to score some seriously stylish bargains.<\/p>\n

And as someone who has been writing about EOFY (and fashion!) for the past four years, I can confirm that this year, the deals are better than ever. <\/p>\n

Plus, you don\u2019t have to wait until June 30. Many of your favourite brands and retailers are kicking off their sales early, so you can start shopping (and saving) right now.<\/p>\n

Please note: prices are correct and products are in stock at time of publishing. We\u2019ll do our best to keep this story updated, but be aware products move fast during sales events.<\/p>\n

Aje.<\/p>\n

Aje. Athletica<\/p>\n

St. Agni<\/p>\n

In Australia, the financial year begins on July 1 and ends on June 30 the following year. <\/p>\n

As June 30 approaches, many businesses will offer exciting discounts to clear old stock before the new financial year begins. <\/p>\n

Now known as the end of financial year sales, this is a time when shoppers can score amazing discounts on must-have items in fashion, beauty, home and tech.<\/p>\n

There\u2019s no official start date for the EOFY sales like Click Frenzy or the Black Friday sales<\/a>, which always fall on the Friday after US Thanksgiving.<\/p>\n

Typically, most major retailers will kick off savings from June 1, but this doesn\u2019t stop some from starting early or starting much later, closer to June 30.<\/p>\n

There\u2019s no set run time, and you\u2019ll find each retailer does things a little differently. Some will run the sale for the entire month of June, whereas others will pick just a few key days or a week to promote their EOFY sales. Generally speaking, all the sales will be over once June 30 rolls around.<\/p>\n

Don\u2019t forget to sign up to our free shopping newsletter <\/a>\u2013 you\u2019ll get it delivered to your inbox every single week.<\/p>\n

\"Philippa<\/a>Philippa Tonkin<\/a>Senior Shopping Writer<\/p>\n

Philippa started her career at Vogue Australia before joining the news.com.au checkout team in 2022. She specialises in finding fashion that actually lasts: pieces you’ll reach for again and again, not just wear once and regret. From the perfect pair of jeans to everyday staples that earn their place in your wardrobe, she’s tried it all so you don’t have to. Her love of beauty came from years of battling acne-prone skin and working through what felt like every product on the market. Now, she’s all about honest reviews and recommendations that are actually worth your time and money, whether that’s a dress that’ll take you from desk to dinner or a serum that finally delivers on its promises.<\/p>\n","protected":false},"excerpt":{"rendered":"The end of financial year isn\u2019t just about tax returns \u2013 it\u2019s your chance to score some seriously…\n","protected":false},"author":2,"featured_media":757712,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[64,63,99],"class_list":["post-757711","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-au","tag-australia","tag-business"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/757711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=757711"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/757711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/757712"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=757711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=757711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=757711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}