{"id":759047,"date":"2026-06-25T09:23:13","date_gmt":"2026-06-25T09:23:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/759047\/"},"modified":"2026-06-25T09:23:13","modified_gmt":"2026-06-25T09:23:13","slug":"geedup-co-cult-australian-streetwear-brand-enters-liquidation","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/759047\/","title":{"rendered":"Geedup Co: Cult Australian streetwear brand enters liquidation"},"content":{"rendered":"

A popular Australian<\/a> streetwear brand has collapsed into liquidation.<\/p>\n

Geedup Co was founded in western Sydney<\/a> in 2010 and developed a cult following.<\/p>\n

\"AFR<\/p>\n

The brand was launched by Jake \u2018Paco\u2019 Catley.\u00a0Louie Douvis<\/p>\n

Robert Woods from Deloitte has been appointed as the liquidator of the brand<\/a>, which operated under the company Expialidocious Investments Pty Ltd.<\/p>\n

A spokesperson for Deloitte declined to comment when contacted by nine.com.au.<\/p>\n

A liquidation notice was published on the Australian Securities and Investment Commission<\/a> website this week.<\/p>\n

Geedup was launched by Jake \u201cPaco\u201d Catley, who made the Australian Financial Review\u2019s Young Rich List in 2023 after the company made a major splash in the business scene.<\/p>\n

The brand has largely operated as an online-only retailer, with customers across Australia<\/a> and the world<\/a>.<\/p>\n

However, in 2014 Catley decided to set up a stand-alone store in Parramatta but later closed the physical shop in 2016.<\/p>\n

\u201cIt probably cost us more than what we ever made,\u201d Catley told the AFR in 2023<\/a>.<\/p>\n

The business has attracted strong interest from customers with its limited-edition and exclusive drops.<\/p>\n

Nine.com.au has contacted Geedup for comment.<\/p>\n

Catley made headlines earlier this month after his house at Burraneer in Sydney\u2019s south was firebombed.<\/p>\n

He was inside the house at the time with his daughter.<\/p>\n

\u201cIt all transpired without us knowing,\u201d he told 9News.<\/p>\n

Geedup Co is not the only Australian retailer to face challenges recently.<\/p>\n

Activewear brand Stax was placed into receivership this week, just four years after its founders were named on the\u00a0AFR\u00a0Rich List.<\/p>\n

Consulting firm FTI announced the brand, which was founded by Don Robertson and Matilda Murray, had receivers and managers appointed on Wednesday.<\/p>\n

The brand was at one time touted as a $52 million\u00a0business<\/a>.<\/p>\n

Meanwhile, popular craft\u00a0retailer\u00a0Lincraft announced it is set to close all of its physical stores<\/a> after more than 80 years in business.<\/p>\n

The brand has more than 60 stores across\u00a0Australia<\/a>\u00a0and\u00a0New Zealand<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"A popular Australian streetwear brand has collapsed into liquidation. Geedup Co was founded in western Sydney in 2010…\n","protected":false},"author":2,"featured_media":759048,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[64,63,99],"class_list":["post-759047","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-au","tag-australia","tag-business"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/759047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=759047"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/759047\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/759048"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=759047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=759047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=759047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}