![\"\"](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/US-Sports-Streamers.webp.webp\")
Parks Associates has released new research, Streaming Live Sports: Where Opportunity Meets Complexity, in partnership with InterDigital.<\/p>\nParks Associates has released new research, Streaming Live Sports: Where Opportunity Meets Complexity, in partnership with InterDigital.<\/p>\n
The firm reports that 33% of US internet households subscribe to a direct-to-consumer (D2C) sports-specific streaming service. Forty-three percent of consumers in US internet households classify themselves as \u201cSports Viewers,\u201d and 40% of them watch sports only via streaming services.<\/p>\n
\u201cThe sports media landscape is transforming, as sports programming transitions from traditional broadcast and cable networks to streaming,\u201d said Michael Goodman, Senior Analyst, Parks Associates.<\/p>\n
\u201cSports fans now have more ways than ever to engage with their favorite teams or sports. Many niche sports and out-of-market matches, previously unavailable, are now easily accessible, which can expand the sports audience, and providers have new opportunities to engage viewers in interactive activities, such as multicasts, live chats, and in-game betting, provided the experience is easy and seamless.\u201d<\/p>\n
As games and events shift online, streaming services must navigate a complex web of technical challenges that can impact the viewing experience, many of which overlap. These include, but are not limited to, bandwidth limitations, latency, buffering, scalability, and device\/platform compatibility.<\/p>\n
\u201cSports viewers should not have to deal with technical issues when watching their favorite sports teams. The broadcast and streaming ecosystem needs to work together to alleviate pain points or risk damaging their reputation for future events,\u201d said Lionel Oisel, Head of Video Labs, InterDigital. \u201cWhile streaming services need to think holistically about the challenges that come with live video streams, more advanced video codecs can significantly reduce buffering and latency and improve the overall user experience.\u201d<\/p>\n
Other data points highlighted in the research:<\/p>\n
\u2013 Among \u201cSports Viewers,\u201d 40% watch sports only via streaming services, including general SVOD (subscription video on demand) services, sports-specific D2C services, streaming pay TV services, and social networks. An additional 30% watch sports content via both streaming and broadcast\/antenna or traditional pay-TV services.
\u2013 89% of US internet households subscribe a subscription-based streaming platforms, and 33% subscribe to a D2C sports-specific streaming service, such as NFL+, NBA Leage Pass, MLB TV, ESPN+, UFC Fight Pass, DAZN, Willow, and F1 TV.
\u2013 D2C sports service viewers are the heaviest spenders on streaming video services; they spend an average of $111 per month on all streaming subscriptions.<\/p>\n
\u201cAs traditional pay-TV services continue to shed subscribers, the economics of sports broadcasting are changing. Streaming creates new revenue opportunities for both sports leagues and streaming services,\u201d Goodman said.<\/p>\n
Related<\/p>\n","protected":false},"excerpt":{"rendered":"Parks Associates has released new research, Streaming Live Sports: Where Opportunity Meets Complexity, in partnership with InterDigital. The…\n","protected":false},"author":2,"featured_media":75919,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[64,63,237,105],"class_list":{"0":"post-75918","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"tag-au","9":"tag-australia","10":"tag-internet","11":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/75918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=75918"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/75918\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/75919"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=75918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=75918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=75918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}