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<\/p>\nDC Studios\u2019 and Warner Bros. Pictures\u2019 first DCU live-action installment Superman is inevitably flying toward $600 million at the worldwide box office after another strong hold on the weekend top-10 charts. This weekend sees Superman at about $595 million (plus or minus) worldwide, and hitting the magic $600 million mark sometime in the next several days.<\/p>\n
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David Corenswet stars in “Superman.”<\/p>\n
Source: Warner<\/p>\n
Superman By The Numbers<\/p>\n
Superman, from writer-director and DC Studios co-CEO James Gunn, is only falling by about 35% week to week at this point, despite having lost roughly one-third of its screens. That\u2019s good enough for a sixth-place finish this weekend. If the trend continues, then next weekend could see Superman just a couple of hundred thousand dollars behind Marvel Studio\u2019s underperforming (but excellent and must-see on a big screen<\/a>) Fantastic Four: First Steps.<\/p>\n ForbesReview: \u2018Fantastic Four\u2019 Super-Powers To $230 Million Opening WeekendBy Mark Hughes<\/a><\/p>\n Which begs the question, if other titles are performing weaker, why don\u2019t theaters expand Superman\u2019s screen count to take advantage of the final weeks of release providing such small declines simultaneous with theaters\u2019 larger margins (theaters get a much bigger portion of ticket sales later in a film\u2019s release)?<\/p>\n The relevance of this is two-fold. First of all and for theaters mostly, the higher profit margin on sales for multiplexes and stronger per-screen average suggests there\u2019s money being left on the table, to the tune of a few million more bucks probably.<\/p>\n Second and far more relevant to our discussions here, increasing the theater count and securing those final additional millions of dollars would help boost Superman\u2019s box office cume further past $600 million, and although it\u2019s already more than successful enough to be a blockbuster and prove audiences are ready to show up for the Man of Steel and DC superheroes again, seeing the number going up, up and away even while the film is selling on home entertainment serves as extra marketing in both directions as well as pure buzz factor.<\/p>\n ForbesInterview: Superman W\u0113t\u0101 VFX Supervisor Guy Williams On DC WorldbuildingBy Mark Hughes<\/a><\/p>\n The greater the public impression of celebration around Superman\u2019s successful launch and widespread enthusiastic reception, the more momentum it builds towards the next DCU project. Which in this case is the imminent arrival of Peacemaker season 2, with a story that apparently picks up soon after the events of Superman.<\/p>\n This is, by the way, the reason for Superman releasing on home entertainment just a little more than a month after its theatrical debut, so that anyone who hasn\u2019t seen the film yet (or who needs to see it again as a refresher) can do so before watching Peacemaker\u2019s new season.<\/p>\n Anyway, if I were a theater chain I\u2019d want Superman on as many screens as possible right now, with signs in the lobby saying \u201cSee it on the biggest screen you can, while you still can!\u201d and standees of Krypto for kids to take pictures with. Have a \u201cbring your pets” day for families, hire someone to dress up as Superman to greet the audience before each screening, get the Humane Society to bring dogs for adoption at the theater and put capes on all of those furry little heroes.<\/p>\n Summer is coming to a close, Labor Day is approaching, and Superman is one of the biggest and best family films in theaters. With audiences taking it mostly easy in anticipation for the rest of the year\u2019s upcoming final blockbuster offerings, this feels like a chance to light a little fire under the last of the gas and get folks back into theaters one last time. Maybe offer double-feature discount tickets for both Superman and Fantastic Four: First Steps on premium IMAX and Dolby Cinema screens. I just feel like there\u2019s some missed opportunities and money being left on the table in the theater business.<\/p>\n ForbesFantastic Four Fails? Why Marvel Struggles For Footing Post-\u2018Endgame\u2019By Mark Hughes<\/a> As noted earlier, Superman\u2019s success comes partly at the expense of Fantastic Four: First Steps. And that\u2019s a real shame, because both films are so wonderful and reward viewing on the biggest screens possible.<\/p>\n But at this point, Marvel\u2019s \u201cFirst Family\u201d will struggle to reach $500 million, a tough position to be in as the film setting up the two-part MCU soft-reboot<\/a> in Avengers: Doomsday and Avengers: Secret Wars.<\/p>\n In the end, there were a lot of reasons for Fantastic Four\u2019s disappointing outcome<\/a>, mostly having to do with the franchise carrying so much negative baggage from past releases and the fact the story was more from a parents\/adults perspective as opposed to the kids-first storytelling that won over hearts and minds in Superman.<\/p>\n
\nSuperman Flies, Fantastic Four Falls<\/p>\n