EssilorLuxottica and Meta have announced the launch of Meta Glasses, a new collection of AI glasses aimed at opening the smart eyewear category up to broader audiences, including those looking for what the company identified as \u201cmore attainable innovation\u201d.<\/p>\n
An EssilorLuxottica media release said the collection was the latest offering stemming from the partnership between the two companies, joining a lineup of AI glasses that includes Ray-Ban Meta, Oakley Meta and Meta Ray-Ban Display. The two companies also launched Ray-Ban Meta Optics earlier this year, introducing styles optimised for prescriptions and all-day comfort.<\/p>\n
The release said: \u201cWhile millions of consumers are wearing AI glasses from the portfolio today, EssilorLuxottica and Meta aim to inspire broader adoption around the world with a new Meta and EssilorLuxottica branded collection starting at US$299.\u201d<\/p>\n
A spokesperson confirmed the collection was now available in Australia, with prices starting from AU$469 on Meta.com and at selected retailers.<\/p>\n
The collection includes three prescription-ready styles in rectangle, square and oval shapes with multiple lens choices including clear, sun and Transitions lenses.<\/p>\n
\u201cWe\u2019re incredibly proud of our first-to-market innovation in the smart eyewear space and our ability to deliver consumers around the world richer, more connected experiences,\u201d said Francesco Milleri, chairman and CEO of EssilorLuxottica.<\/p>\n
\u201cWhile our iconic brands continue to be a leading driver of adoption in the market, we see an opportunity to drive access to broader audiences through this company-branded collection. More price-sensitive consumers will have an opportunity to experience the power that wearables bring into their everyday lives.\u201d<\/p>\n
\u201cOur partnership with EssilorLuxottica is about putting powerful AI into frames people actually want to wear,\u201d said Mark Zuckerberg, CEO at Meta.<\/p>\n
\u201cI believe glasses are going to be a main way people access personal superintelligence\u2014and with Meta Glasses, we\u2019re going to make that accessible to a lot more people.\u201d<\/p>\n
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