{"id":760792,"date":"2026-06-26T04:16:16","date_gmt":"2026-06-26T04:16:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/760792\/"},"modified":"2026-06-26T04:16:16","modified_gmt":"2026-06-26T04:16:16","slug":"warriors-reportedly-land-record-jersey-patch-sponsorship-agreement-ahead-of-2026-27-nba-season","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/760792\/","title":{"rendered":"Warriors Reportedly Land Record Jersey Patch Sponsorship Agreement Ahead of 2026-27 NBA Season"},"content":{"rendered":"

The Golden State Warriors will reportedly have a new jersey patch for the 2026-27 season.<\/p>\n

According to Sportico’s Kurt Badenhausen, the Warriors agreed to a multi-year jersey patch sponsorship worth over $50 million per year with AI cloud firm Iren. <\/p>\n

It represents the richest sponsorship deal in the history of North American team sports, per Badenhausen.<\/p>\n

Golden State previously had a jersey patch sponsorship agreement with Rakuten, which was used from the 2017-18 season through the team’s 2025-26 campaign.<\/p>\n

The deal with Rakuten was worth $20 million per year, via\u00a0Sports Business Journal<\/a>.<\/p>\n

While Rakuten no longer has a patch on Warriors jerseys, both sides announced a new\u00a0multi-year partnership<\/a>\u00a0to focus on fan engagement and community impact on June 18.<\/p>\n

As for Golden State’s new jersey patch, the partnership with Iren spans the entire organization and extends to the WNBA’s Golden State Valkyries as well as the NBA G League’s Santa Cruz Warriors (via\u00a0Badenhausen<\/a>).<\/p>\n

Golden State and Iren are also planning to refurbish local basketball courts while distributing 10,000 Warriors jerseys to youth in underserved communities on an annual basis.<\/p>\n

The team is coming off a 2025-26 season in which it finished with a 37-45 record, narrowly missing the playoffs after falling in the second game of the league’s play-in tournament.<\/p>\n","protected":false},"excerpt":{"rendered":"The Golden State Warriors will reportedly have a new jersey patch for the 2026-27 season. According to Sportico’s…\n","protected":false},"author":2,"featured_media":760793,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[574],"tags":[64,63,726,85],"class_list":["post-760792","post","type-post","status-publish","format-standard","has-post-thumbnail","category-basketball","tag-au","tag-australia","tag-basketball","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/760792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=760792"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/760792\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/760793"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=760792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=760792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=760792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}