{"id":762929,"date":"2026-06-27T03:40:09","date_gmt":"2026-06-27T03:40:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/762929\/"},"modified":"2026-06-27T03:40:09","modified_gmt":"2026-06-27T03:40:09","slug":"analyst-believes-call-of-duty-ea-fc-and-nba-2k-will-move-to-80-pricing","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/762929\/","title":{"rendered":"Analyst believes Call of Duty, EA FC, and NBA 2K will move to $80 pricing"},"content":{"rendered":"<p>GTA 6&#8217;s new $80 price tag may introduce a new mainline pricing model for AAA games moving forward, and some of the largest franchises are expected to embrace the higher-cost MSRP.<\/p>\n<p>Games are getting more expensive to make, and developers are now charging more for the biggest titles. Nintendo was the first to raise game prices to $80 with Mario Kart, and now the biggest entertainment release of all time&#8211;GTA 6&#8211;will also cost $80. Pandora&#8217;s box has been opened, so to speak, and S&amp;P Global Market Intelligence analyst Neil Barbour believes other big games will be next.<\/p>\n<p>In a <a href=\"https:\/\/www.gamesindustry.biz\/gta-6-will-80-be-the-new-standard-and-will-more-publishers-start-to-skip-physical-releases\" target=\"_blank\" rel=\"noopener nofollow\">recent interview with GamesIndustry.biz<\/a>, Barbour says that gaming&#8217;s other annual hits could get hiked to $80 too. This includes games like Call of Duty, NBA 2K, and EA&#8217;s yearly sports games. These are the same exact titles that collectively raised game prices to $70 at the beginning of the console generation back in 2020.<\/p>\n<p>&#8220;Maybe they wait a year to see how GTA does, or maybe they just rip the band-aid off. They already have some cover from some Switch 2 physical releases going to market at $80. But if you&#8217;re a mid-major publisher putting out a single-player-focused game, you&#8217;ll probably want to hang back in the previous $60-70 range for a while longer,&#8221; Barbour told GI.<\/p>\n<p>Others are more skeptical, and argue that GTA 6 establishes a new high water mark to shoot for&#8211;in other words, your game has to be as good or better than GTA 6 in order to match Rockstar&#8217;s $80 price, which is now a more premium gateway.<\/p>\n<p>&#8220;Publishers will now only be able to price their games at $80 if they match the quality and experience,&#8221; games expert and analyst Joost van Dreunen also tells GamesIndustry.biz.<\/p>\n<p>&#8220;What Rockstar and only a few others, like Nintendo and EA, can do is charge a premium for titles in a market characterized by a glut of content and risk-averse consumers. The games industry has developed a luxury tier, and in order to charge those prices, consumers will expect the highest quality experience.&#8221;<\/p>\n<p>No other major publishers have announced $80 games, but there were rumblings Borderlands 4 could be $80 some time ago, and Microsoft also tried to price The Outer Worlds 2 at $80 but later changed its mind.<\/p>\n","protected":false},"excerpt":{"rendered":"GTA 6&#8217;s new $80 price tag may introduce a new mainline pricing model for AAA games moving forward,&hellip;\n","protected":false},"author":2,"featured_media":762930,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,63,105],"class_list":["post-762929","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-au","tag-australia","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/762929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=762929"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/762929\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/762930"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=762929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=762929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=762929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}