{"id":763777,"date":"2026-06-27T13:35:15","date_gmt":"2026-06-27T13:35:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/763777\/"},"modified":"2026-06-27T13:35:15","modified_gmt":"2026-06-27T13:35:15","slug":"australia-social-media-ban-tech-giants-facebook-tiktok-and-others-to-face-99-million-fines-as-labor-doubles-down-with-proposed-new-powers","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/763777\/","title":{"rendered":"Australia social media ban: Tech giants Facebook, TikTok and others to face $99 million fines as Labor doubles down with proposed new powers"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" alt=\"Nick Newling\" data-testid=\"author-avatar-image\" height=\"64\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/03\/8b15705e3aa35052c4ec444c3acea8314ab4e4b4.png\"  width=\"64\" class=\"sc-9a01536c-0 libeSR\"\/><\/p>\n<p data-testid=\"article-datetime\" class=\"sc-5cbbddda-5 hxoHkT\">June 27, 2026 \u2014 10:30pm<\/p>\n<p>Save<\/p>\n<p class=\"sc-d1b14060-4 JmUoF\">You have reached your maximum number of saved items.<\/p>\n<p>Remove items from your <a href=\"https:\/\/www.theage.com.au\/goodfood\/saved\" class=\"sc-3f16ee48-12 sc-d1b14060-2 jyLmZI iQLtAb\" rel=\"nofollow noopener\" target=\"_blank\">saved list<\/a> to add more.<\/p>\n<p>AAA<\/p>\n<p>Tech giants are failing to properly enforce Australia\u2019s social media age ban, Prime Minister Anthony Albanese says, prompting moves to double the penalties they can face to $99 million and equip the eSafety Commissioner with stronger investigative powers.<\/p>\n<p>The changes follow a <a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/politics\/federal\/the-online-horrors-that-keep-julie-inman-grant-fighting-20260504-p5ztjz.html\" rel=\"nofollow noopener\" target=\"_blank\">candid interview in this masthead<\/a> earlier this month in which commissioner Julie Inman Grant said she had not been \u201creally keen\u201d on the world-first social media ban, and did not have \u201cpotent powers\u201d to police the tech platforms she was charged with reining in.<\/p>\n<p><img decoding=\"async\" alt=\"Prime Minister Anthony Albanese is not satisfied with tech company responses to the social media ban. \" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/06\/1782567314_345_a4c28ac453fa3022be324f61c24c6d4fa53f4821.jpeg\"  class=\"sc-d34e428-1 ldCIuB\"\/>Prime Minister Anthony Albanese is not satisfied with tech company responses to the social media ban. Louise Kennerley<\/p>\n<p>Australia\u2019s landmark social media ban for under 16s came into effect last December, amid fierce pushback from captured tech platforms Facebook, Instagram, Snapchat, TikTok and YouTube. The government has spruiked the policy as a significant win, claiming 5 million accounts have been removed, and the change has spurred similar policies across the globe.<\/p>\n<p>However, claims that young people are easily circumventing the ban and doubts over the veracity of account removals data have marred the rollout.<\/p>\n<p>\u201cSix months into our world-leading social media law, I am not satisfied that tech companies are doing everything they can to keep under 16s off their platforms. Based on the regular updates I receive from the eSafety Commissioner, it is clear to me that social media platforms are adopting tricks straight out of the big tech playbook and doing the bare minimum to get by,\u201d Albanese said in a statement.<\/p>\n<p>\u201cIn response, I am making sure the regulator has stronger tools to get the job done and doubling the fines for non-compliance. Social media platforms are some of the richest and most powerful companies in the world, and we\u2019re serious about holding them to account.\u201d<\/p>\n<p>A date has yet to be set for the introduction of the new legislation, which will give Inman Grant the power to compel companies to provide \u201cevidence of what they have done to stop under 16s from getting an account\u201d, including through demands for information and documents from the platforms.<\/p>\n<p>The powers will be extended to third parties, such as age-assurance firms and app-store providers. Penalties for not complying with information-gathering notices will be doubled.<\/p>\n<p>Inman Grant recently described establishing the social media ban as a <a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/politics\/federal\/very-blunt-approach-esafety-commissioner-questions-social-media-ban-20260605-p6047h.html\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">\u201cvery blunt force approach<\/a>\u201d and said the legislation had been developed \u201cvery quickly\u201d with only \u201cvery thin scaffolding\u201d.<\/p>\n<p>Related Article<a href=\"https:\/\/www.theage.com.au\/national\/six-months-into-the-supposed-social-media-ban-most-kids-haven-t-noticed-a-thing-20260626-p60abr.html\" tabindex=\"-1\" class=\"sc-cba76dee-0 hdiTqm\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" alt=\"Rehan Rahman (left), 13, and his older brother Taihan.\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/06\/1782567315_185_11f40877c4bf3dd39b90c28300e84a429795ee2a.jpeg\"  class=\"sc-d34e428-1 ioInpc\"\/><\/a><\/p>\n<p>She told this masthead that she did not \u201chave potent powers\u201d and that a \u201cregulator is only as good as the tools and the resources that they\u2019re given\u201d.<\/p>\n<p>Penalties for systematic breaches of the ban will be increased from $49.5 million to $99 million. The previous penalty was criticised for its small-stick approach compared with the annual revenue of firms captured under the ban, which range from about $US6 billion ($8.7 billion) to upwards of $US200 billion ($290 billion).<\/p>\n<p>\u201cThese tough new penalties and powers show we will not back down. Instead, we are doubling down on our efforts to hold big tech to account,\u201d Albanese said.<\/p>\n<p>In parliament on Thursday,<a class=\"inline-link\" href=\"https:\/\/www.theage.com.au\/politics\/federal\/we-need-to-be-courageous-albanese-plans-to-go-harder-on-teen-social-media-ban-20260625-p60a62.html\" rel=\"nofollow noopener\" target=\"_blank\"> Albanese offered a lengthy rebuke of technology companies<\/a>, saying that young women were presenting to hospitals with injuries because of extreme conduct and sexual violence that had been normalised by social media algorithms.<\/p>\n<p>Cut through the noise of federal politics with news, views and expert analysis. <a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/newsletter-signup?newsletter=inside-politics&amp;utm_source=EditorialArticle&amp;utm_medium=ArticleText&amp;utm_campaign=Newsletters\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Subscribers can sign up to our weekly Inside Politics newsletter<\/a>.<\/p>\n<p>Save<\/p>\n<p class=\"sc-d1b14060-4 JmUoF\">You have reached your maximum number of saved items.<\/p>\n<p>Remove items from your <a href=\"https:\/\/www.theage.com.au\/goodfood\/saved\" class=\"sc-3f16ee48-12 sc-d1b14060-2 jyLmZI iQLtAb\" rel=\"nofollow noopener\" target=\"_blank\">saved list<\/a> to add more.<\/p>\n<p><img decoding=\"async\" alt=\"Nick Newling\" data-testid=\"author-avatar-image\" height=\"40\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/01\/8b15705e3aa35052c4ec444c3acea8314ab4e4b4.png\"  width=\"40\" class=\"sc-9a01536c-0 libeSR\"\/><a class=\"sc-cba76dee-0 hdiTqm sc-b5b9fd03-2 jcGta-D\" href=\"https:\/\/www.theage.com.au\/by\/nick-newling-p537k1\" rel=\"nofollow noopener\" target=\"_blank\">Nick Newling<\/a> is a federal politics reporter for The Sydney Morning Herald and The Age.Connect via <a class=\"sc-cba76dee-0 hdiTqm sc-b5b9fd03-5 czsZcI\" href=\"https:\/\/x.com\/@NickNewling?lang=en\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">X<\/a> or <a class=\"sc-cba76dee-0 hdiTqm sc-b5b9fd03-5 czsZcI\" href=\"https:\/\/www.theage.com.au\/politics\/federal\/mailto:nick.newling@nine.com.au\" rel=\"nofollow noopener\" target=\"_blank\">email<\/a>.From our partners<\/p>\n","protected":false},"excerpt":{"rendered":"June 27, 2026 \u2014 10:30pm Save You have reached your maximum number of saved items. Remove items from&hellip;\n","protected":false},"author":2,"featured_media":763778,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[64,63,44],"class_list":["post-763777","post","type-post","status-publish","format-standard","has-post-thumbnail","category-australia","tag-au","tag-australia","tag-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/763777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=763777"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/763777\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/763778"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=763777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=763777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=763777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}