{"id":766718,"date":"2026-06-29T00:36:17","date_gmt":"2026-06-29T00:36:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/766718\/"},"modified":"2026-06-29T00:36:17","modified_gmt":"2026-06-29T00:36:17","slug":"brand-behind-chic-baby-bag-loved-by-aussie-parents-just-dropped-a-new-pram-caddy","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/766718\/","title":{"rendered":"Brand behind \u2018chic\u2019 baby bag loved by Aussie parents just dropped a new Pram Caddy"},"content":{"rendered":"<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Aussie mums are <a class=\"css-1ofmyc1-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/go.linkby.com\/DIRIYBEI\">swapping bulky baby gear for stylish accessories<\/a> that actually complement their wardrobes.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">One homegrown label <a class=\"css-1ofmyc1-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/go.linkby.com\/DIRIYBEI\">shoppers can\u2019t get enough of is Phil\u00e9<\/a>, home to all kinds of sleek bags, accessories and nursery essentials.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">The best-seller is its <a class=\"css-1ofmyc1-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/go.linkby.com\/DIRIYBEI\/products\/the-baby-bag-black\">Baby Bag<\/a>, with endless rave reviews praising the functional yet \u201cgorgeous\u201d design.<\/p>\n<p class=\"css-178igh4-StyledParagraph e1s06mna1\">Know the news with the 7NEWS app: <a class=\"css-1rfsjxv-StyledContextualLink e1s06mna0\" href=\"https:\/\/7news.com.au\/app?utm_source=7NEWS&amp;utm_medium=contextual-link-app&amp;utm_campaign=7news-app\" target=\"_blank\" rel=\"nofollow noopener\">Download today Arrow<\/a><\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Looking nothing like a traditional plain baby bag, it\u2019s a must-have for parents across the country.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Whether you\u2019re an expecting mum or heading to a friend\u2019s baby shower, there\u2019s a new arrival set to make waves across the country.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Designed for modern motherhood, the <a class=\"css-1ofmyc1-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/go.linkby.com\/DIRIYBEI\">Pram Caddy delivers all the functionality of a traditional pram organiser<\/a>, but in a sleek design.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Made from premium recycled nylon and <a class=\"css-1ofmyc1-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/go.linkby.com\/DIRIYBEI\">available in six sleek colourways<\/a>, it easily clips onto any pram and can be worn in three different ways.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/06\/a7e5f92b3918d4f68901e383fbf5cb9be3dc7e7f-161x229-x156y0w1687h2400.png\" alt=\"The new Pram Caddy is set to become a fan-favourite for parents.\" class=\"css-16r7l45-StyledImage en5ut4d0\" loading=\"lazy\" height=\"2400\" width=\"1687\"\/>The new Pram Caddy is set to become a fan-favourite for parents. Credit: Phil\u00e9<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Packed with thoughtful details, <a class=\"css-1ofmyc1-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/go.linkby.com\/DIRIYBEI\">including multiple compartments<\/a> to keep essentials organised and a built-in thermal bottle holder, it\u2019s perfect for parents on the move.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Best yet, it\u2019s fully machine washable \u2014 great for tackling spills and stains.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Each bag retails for $130, with six sleek colours and patterns to choose from. Our favourite? The <a class=\"css-1ofmyc1-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/go.linkby.com\/DIRIYBEI\">trending Gold Stripe.<\/a><\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">The perfect addition to a pram of any colour, simply clip it over the handle for easy-to-reach access.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">There\u2019s even a thermal bottle holder for on-the-go feeding, plus <a class=\"css-1ofmyc1-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/go.linkby.com\/DIRIYBEI\">internal pockets for smart organisation.<\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/06\/f05b780deacd3e9b3fe21ec47d3e635f9e067d1c-161x229-x156y0w1687h2400.png\" alt=\"The sleek carrier comes in six different colourways.\" class=\"css-16r7l45-StyledImage en5ut4d0\" loading=\"lazy\" height=\"2400\" width=\"1687\"\/>The sleek carrier comes in six different colourways. Credit: Phil\u00e9<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">It\u2019s set to be as popular as the <a class=\"css-1ofmyc1-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/go.linkby.com\/DIRIYBEI\/products\/the-baby-bag-black\">brand\u2019s best-selling Baby Bag<\/a>, a machine-washable style that keeps all essentials in place and easily attaches to a pram.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Mums say it\u2019s a \u201cstylish\u201d and \u201cfunctional\u201d addition to their daily lives, putting other boring bags to shame.<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\"><a class=\"css-1ofmyc1-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/go.linkby.com\/DIRIYBEI\/products\/the-baby-bag-black\">\u201cThe absolute best bag for everyday use and travel,\u201d<\/a> writes one shopper. \u201cIt comes everywhere with me. Highly recommend for all the mummas and dads.\u201d<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">Another claims it\u2019s \u201cthe only baby bag you\u2019ll need.\u201d<\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">\u201cHonestly, I hate the look of 99 per cent of baby bags on the market and <a class=\"css-1ofmyc1-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/go.linkby.com\/DIRIYBEI\/products\/the-baby-bag-black\">I LOVE that this one looks so chic.\u201d<\/a><\/p>\n<p class=\"css-1n6q21n-StyledParagraph e4e0a020\">To get your hands on the new Pram Caddy, head to the <a class=\"css-1ofmyc1-StyledTextLink ezegcyi0\" data-link-type=\"article-inline\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/go.linkby.com\/DIRIYBEI\">Phil\u00e9 website here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Aussie mums are swapping bulky baby gear for stylish accessories that actually complement their wardrobes. One homegrown label&hellip;\n","protected":false},"author":2,"featured_media":766719,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[180319,197615,64,63,12193,1625,7240,3863,105],"class_list":["post-766718","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-7you","tag-7you-home","tag-au","tag-australia","tag-explore-more","tag-lifestyle","tag-shopping","tag-sponsored-content","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/766718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=766718"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/766718\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/766719"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=766718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=766718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=766718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}