![\"\"\/](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/fmcg-logo.png\"){kind=logo}
<\/p>\nBefore skincare brand The Jojoba Company was selling one bottle every minute, few Australians had even heard of its namesake key ingredient.\u00a0 In fact, the business\u2019s success can be traced back to a gamble made decades ago by founder Vicki Engsall\u2019s father, who planted the unfamiliar crop on his farm near Yenda in the Riverina. \u201cIt was a bold decision with no guarantees of success,\u201d Engsall tells Inside Retail today. \u201cBut he could see the potential of a crop that was both susta<\/p>\n
Unlock indepth features,executive
interviews and quarterly magazines<\/p>\n
<\/p>\n
Before skincare brand The Jojoba Company was selling one bottle every minute, few Australians had even heard of its namesake key ingredient.\u00a0In fact, the business\u2019s success can be traced back to a gamble made decades ago by founder Vicki Engsall\u2019s father, who planted the unfamiliar crop on his farm near Yenda in the Riverina. \u201cIt was a bold decision with no guarantees of success,\u201d Engsall tells Inside Retail today. \u201cBut he could see the potential of a crop that was both sustainable and suited to the Australian environment.\u201d Today, the products are stocked in more than 2000 retail doors globally, including the iconic Harrods in London. \u201cI believed if we educated consumers and stayed true to the science, the ingredient would eventually speak for itself.\u201dThe Jojoba Company\u2019s rise mirrors one of Australian agriculture\u2019s more unexpected success stories. Early attempts to establish a local jojoba industry during the 1980s collapsed, before renewed breeding by the CSIRO and NSW Department of Agriculture produced varieties suited to the rather unforgiving Australian climate. Engsall\u2019s father was among just a handful of growers willing to cultivate the Wadi-Wadi jojoba variety under Australian conditions. Today, what began as a 30-hectare plantation has expanded to almost 100 hectares, with the entire harvest supplying The Jojoba Company\u2019s skincare range.\u00a0The family established Beresford Farm in 2000, while Engsall\u2019s own introduction to jojoba arrived by coincidence during pregnancy, when a naturopath recommended the ingredient. Only later did she discover that the product she trusted every day was growing on her father\u2019s farm, which prompted a \u201clightbulb moment\u201d. Her proposition to develop a jojoba product was certainly ambitious for its time during the early 2000s, when Australian consumers weren\u2019t familiar with jojoba, let alone why it complemented their skincare routine. Engsall explained she spent hours introducing Australians to an ingredient historically mistaken for an oil when, in actual fact, as Engsall puts it, \u201ca liquid wax ester that closely mimics the natural oils found in healthy human skin.\u201d\u00a0Education became the company\u2019s most valuable currency as the father and daughter, and today, The Jojoba Company is tending to a discerning customer base who reads ingredient lists with the same enthusiasm for price tags. Those changing habits have created fertile ground for brands prepared to privilege evidence over novelty, as Engsall claimed today\u2019s shopper seeks formulations that preserve skin health over decades, opposed to age-defying miracles. \u201cWomen want healthier, stronger, more resilient skin.\u201d Every potential ingredient is examined through what Engsall calls two lenses: science and synergy. The company asks whether credible scientific evidence exists, whether the ingredient solves a genuine problem, and crucially, whether it enhances jojoba\u2019s performance. \u201cWe would rather launch fewer products with stronger evidence than chase every trend that comes along.\u201dSince the company\u2019s establishment, scale has inevitably followed, and the business that once packed orders from a loungeroom is now stocked in more than 2000 retail doors, available internationally, sold through Harrods in the UK and has become Priceline Pharmacy\u2019s leading natural skincare brand. Education is still part of the pudding, as Ensgall explained, the team maintain their focus on helping people utilise the unique properties of Australian-grown jojoba to achieve healthy, resilient skin. Engsall also noted candidly that she has grown alongside the customers whose changing skincare needs now influence product development.The timing has proved fortuitous, as the global jojoba oil market is projected to grow from about $900 million in 2025 to $1.6 billion by 2034, according to Imarc Group. This ascension is perhaps driven by rising demand for natural and organic products, scrutiny of ingredient transparency and an overall interest in sustainably sourced botanicals. Jojoba\u2019s unique chemical composition also closely resembles humans\u2019 natural oil, sebum, which may have bolstered its application across premium skincare, haircare and pharmaceutical formulations. Its unique trajectory emphasises how consumer preferences reward ingredients supported by scientific credibility as much as compelling storytelling.\u00a0Every brand has an origin story. The Jojoba Company began in the red soil of the Riverina, where the world\u2019s only pure Wadi-Wadi jojoba has been cultivated for more than 25 years. Engsall believes the future belongs to skincare that combines Australian-grown botanicals with rigorous science, as consumers become more savvy with what they consume and put on their skin. The destination may have expanded well beyond Yenda, though the ambition has scarcely altered. \u201cThe mission is the same,\u201d she said. \u201cWe\u2019re just reaching a lot more people today.\u201d\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Before skincare brand The Jojoba Company was selling one bottle every minute, few Australians had even heard of…\n","protected":false},"author":2,"featured_media":767257,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[64,63,44,194994,29118],"class_list":["post-767256","post","type-post","status-publish","format-standard","has-post-thumbnail","category-australia","tag-au","tag-australia","tag-news","tag-priceline","tag-skincare"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/767256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=767256"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/767256\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/767257"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=767256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=767256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=767256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}