{"id":768776,"date":"2026-06-30T00:11:11","date_gmt":"2026-06-30T00:11:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/768776\/"},"modified":"2026-06-30T00:11:11","modified_gmt":"2026-06-30T00:11:11","slug":"accc-sues-amazon-over-alleged-unfair-conduct-when-introducing-ads-to-prime-streaming-service","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/768776\/","title":{"rendered":"ACCC sues Amazon over alleged unfair conduct when introducing ads to Prime streaming service"},"content":{"rendered":"

The consumer watchdog is suing Amazon over allegedly having unfair contract terms for its Prime streaming service.<\/p>\n

The Australian Competition and Consumer Commission (ACCC) claims Amazon had more than one million Australian annual subscribers on Prime contracts with five unfair terms which allowed unilateral changes between November 2023 and August 2025.<\/p>\n

The lawsuit alleges one of those terms was relied on when it introduced ads to Prime in July 2024 which required subscribers to pay an additional $2.99 per month to remain ad-free.<\/p>\n

ACCC Chair Gina Cass-Gottlieb said consumers were “left with no choice but to pay more”.<\/p>\n

“We allege that Amazon AU included multiple unfair terms in its contracts with Australian annual Prime subscribers, and it then relied on some of these terms to bring ads onto Amazon Prime Video,” Ms Cass-Gottlieb said.<\/p>\n

“Consumers who wanted to avoid ads were left with no choice but to pay more to maintain the service they’d initially signed up for.”<\/p>\n

\"A<\/p>\n

The ACCC says Amazon’s alleged conduct breached Australian consumer law. (Screenshot)<\/p>\n

Do you have a story to share?\u00a0Email\u00a0Specialist.Team@abc.net.au<\/a><\/p>\n

The ACCC will also allege that Amazon US helped to draft the contracts and that it was Amazon US that made the decision to introduce advertising to Prime Video globally.<\/p>\n

“All businesses are required to balance rights and obligations in their standard form contracts with consumers to ensure they are fair,” Ms Cass-Gottlieb said.<\/p>\n

“Contraventions of unfair contract term protections are subject to significant penalties. We strongly encourage all businesses, particularly those offering subscriptions, to review their contracts to ensure they comply with the Australian Consumer Law.”<\/p>\n

The ACCC said it would seek penalties against Amazon as well as consumer redress and other costs.\u00a0<\/p>\n

In a statement, an Amazon Australia spokesperson said it was reviewing the case.<\/p>\n

“We have cooperated with the ACCC throughout its investigation and remain focused on providing the best experience for our Australian customers.”<\/p>\n

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