Matt Searle and Olly Wood, ECDs, Dentsu Creative UK, said:”‘Be The Story’ is built on a simple belief: Flag Football gives anyone the chance to write their own chapter in one of the world’ fastest-growing sports. A game where you can bring your own skill, attitude and individuality, to what is already an effervescent community stacked with talent, flair and fearless self-expression. By putting athletes at the centre of every moment, we celebrate not just what they do, but who they can be. The result is a campaign bursting with energy and swagger, inspired by the next generation shaping the sport.”<\/p>\n
\u201cThis sport has grown so much in the past few years,\u201d said Ashlea Klam, U.S. National Flag team member. \u201cThere are more opportunities, especially for women. That is what we’ve been fighting for, for so long, and it’s been amazing to see all the growth that this sport has brought. It has opened so many doors.”<\/p>\n
“‘Be The Story’ celebrates a generation of players around the world who are dynamic, diverse and fearless, and it reminds every young athlete watching that the game has a place for them to shine,” said Sarah Bishop, NFL vice president, global brand and consumer marketing. “From NFL Flag Championships this summer to the sport’s Olympic debut in 2028, flag football has incredible momentum right now, and we’re more excited than ever to keep building pathways for more kids to play, compete and lead at every level of the game.\u201d<\/p>\n
Flag football has experienced extraordinary global momentum, with opportunities emerging for athletes at every level of the sport. In the U.S. alone, there are now more than 4.1 million youth flag football athletes \u2013 a more than 50% increase since 2020. Flag football is now offered at a high school level in 40 states and jurisdictions. More than 250 colleges and universities across the country offer women’s flag football programming, and the NCAA has recently taken important steps toward establishing flag football as a national championship sport. Globally, the sport is played by more than 20 million people across 100 countries and is set to make its Olympic debut at the LA28 Olympic Games.<\/p>\n
The NFL recently announced that it is partnering with TMRW Sports to develop and operate a professional flag football league for women and men. The new league has support from an influential investor pool spanning the sports, entertainment, and business worlds, and is expected to launch prior to the sport\u2019s Olympic debut at the Los Angeles 2028 Games.<\/p>\n
The third annual NFL Flag Championships presented by Toyota, the world’s largest youth flag football tournament, will take place July 23-26 at Droplight Grand Park Sports Campus in Westfield, Indiana, in the greater Indianapolis area. This year’s event marks the biggest iteration yet, with more than 350 teams of girls and boys from around the world set to compete.<\/p>\n
ESPN will provide live coverage of the tournament, bringing the excitement of youth flag football to fans everywhere. Starting Friday, July 24, through the championship games on Sunday, July 26, games will be available on ESPN, ABC, ESPN2, NFL Network, ESPN Deportes, NFL+ and the ESPN app, with select games also available on Disney+, Disney Channel, Disney XD, and YouTube. Games will also be available in select international markets.<\/p>\n
The sport’s momentum continues at IFAF World Flag 26, taking place August 13-16 in D\u00fcsseldorf, Germany, where the world’s top men’s and women’s national teams will compete in the premier international flag football tournament and the first direct Olympic qualifying event for the Los Angeles 2028 Games.<\/p>\n
Credits: <\/p>\n
Campaign Name: Be the Story<\/p>\n
Advert Title: Be the Story<\/p>\n
Client\/Brand: NFL \/ NFL Flag<\/p>\n
Market(s): US, others TBC<\/p>\n
Campaign Launch Date: June 29 2026<\/p>\n
Commercial Length(s): \u2610 6\u201d \u2610 10\u201d \u2610 15\u201d \u2610 20\u201d \u2610 30\u201d \u2610 60\u201d <\/p>\n
Media Channels: \u2610 TV \u2610 BVOD \u2610 Cinema \u2610 Social \u2610 Digital Video \u2610 OOH \u2610 Other<\/p>\n
CLIENT TEAM<\/p>\n
Company: NFL<\/p>\n
Tim Ellis Chief Marketing Officer<\/p>\n
Marissa Solis\u00a0SVP; Global Brand & Consumer Marketing<\/p>\n
Brian Flinn SVP; Global Flag Football<\/p>\n
Ian Trombetta SVP;\u00a0Global Influencer Marketing<\/p>\n
Sarah Bishop VP; Global Brand & Consumer Marketing<\/p>\n
Ronit Larone\u00a0VP; Content Marketing & Integration<\/p>\n
Tony Isetta VP; Social & Influencer Marketing<\/p>\n
Rob Santini\u00a0VP; Global Influencer Marketing<\/p>\n
Alyse Brehm Director; Global Brand & Consumer Marketing<\/p>\n
Lucy Hallowell\u00a0Senior Producer; Global Brand & Consumer Marketing<\/p>\n
Alison Maddern Senior Producer; Creative Marketing<\/p>\n
Al Eewshah Sr. Manager; Social & Influencer Marketing<\/p>\n
Claire Egerter Senior Manager; Global Brand & Consumer Marketing <\/p>\n
Roisin Fitzgerald Producer; Global Brand & Consumer Marketing<\/p>\n
Lauren Nitto Producer; Content Marketing & Integration<\/p>\n
Bryan Edwards\u00a0Senior Coordinator; Flag Football<\/p>\n
Kate Rutter\u00a0Associate; Global Brand & Consumer Marketing<\/p>\n
Maya Yetnaleci Associate; Creative Marketing<\/p>\n
Kyle Harries\u00a0LCC<\/p>\n
AGENCY CREDITS<\/p>\n
Agency Name: Dentsu Creative<\/p>\n
Leadership<\/p>\n
Jessica Tamsedge CEO, Dentsu Creative UK<\/p>\n
Rick Hirst Global Client President<\/p>\n
Oscar Flintoft Business Director<\/p>\n
Creative Team<\/p>\n
John Mescall Global Chief Creative Partner<\/p>\n
Matt Searle Executive Creative Director<\/p>\n
Olly Wood Executive Creative Director<\/p>\n
Misha Newby Creative Director<\/p>\n
Ella Curtis Creative<\/p>\n
Emma Simpson Creative<\/p>\n
Ben Anthony Head of Design<\/p>\n
Strategy Team<\/p>\n
Patricia Mcdonald Chief Strategy Officer, Dentsu Creative, Global<\/p>\n
Nicholas Pirard Senior Strategist<\/p>\n
Production Team<\/p>\n
Anna Baker Head of Production<\/p>\n
Ryan Alagar Senior Producer<\/p>\n
PRODUCTION COMPANY<\/p>\n
Production Company: ProdCo<\/p>\n
Director – Hannan Hussain<\/p>\n
Executive Producer \u2013 Amy Appleton<\/p>\n
Producer \u2013 Sig Culhane<\/p>\n
Director of Photography \u2013 Oliver Miller<\/p>\n
Editor \u2013 James Forbes-Robinson<\/p>\n
POST PRODUCTION<\/p>\n
Post Production Company: Time Based Arts<\/p>\n
Post Producer \u2013 Roman Lukyanov and Chris Aliano<\/p>\n
Design Directors \u2013 Tom Johnson and Stephen Ross<\/p>\n
Colourist \u2013 Daniela Rotaru<\/p>\n
AUDIO \/ MUSIC<\/p>\n
Audio Production Company: The Gate<\/p>\n
Sound Engineer \u2013 Tom Pugh<\/p>\n
Audio Producer \u2013 Ben<\/p>\n
Cruickshank<\/p>\n
Music Details<\/p>\n
Track Title:<\/p>\n
Together (Juntos)<\/p>\n
Artist\/Composer:<\/p>\n
PARISI<\/p>\n
Music Publisher: Universal Publishing<\/p>\n
\u2610 Original Composition \u2610 Licensed Track \u2610 Library Music<\/p>\n
CAST<\/p>\n
Ashlea Klam<\/p>\n
Samaya Taylor Jenkins<\/p>\n
Azul Trujillo<\/p>\n
Ryder Noches<\/p>\n
Liz Lomu Stewart<\/p>\n
Arved Mohr<\/p>\n
Christopher Hudson<\/p>\n
PHOTOGRAPHY (IF APPLICABLE)<\/p>\n
Photography Company:<\/p>\n
c\/o ProdCo<\/p>\n
Photographer: Diwang Valdez<\/p>\n","protected":false},"excerpt":{"rendered":"Matt Searle and Olly Wood, ECDs, Dentsu Creative UK, said:”‘Be The Story’ is built on a simple belief:…\n","protected":false},"author":2,"featured_media":769826,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[559],"tags":[64,63,593,85],"class_list":["post-769825","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nfl","tag-au","tag-australia","tag-nfl","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/769825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=769825"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/769825\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/769826"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=769825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=769825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=769825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}