{"id":770228,"date":"2026-06-30T16:25:22","date_gmt":"2026-06-30T16:25:22","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/770228\/"},"modified":"2026-06-30T16:25:22","modified_gmt":"2026-06-30T16:25:22","slug":"at-home-of-football-home-away-memorabilia-is-reimagined","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/770228\/","title":{"rendered":"At Home of Football: Home & Away, memorabilia is reimagined"},"content":{"rendered":"

Since the 2026 FIFA World Cup kicked off, it is only to be expected that the world has gone a little football crazy. New York<\/a> has become a new stomping ground for soccer fans, and to accommodate them, Crosby Studios has designed \u2018Home of Football: Home & Away\u2019 (tickets here<\/a>), a pop-up exhibition created in collaboration with cultural platform Home of Football and arts collective Air Afrique. The exhibition is designed to serve as an interactive space that offers a new perspective on the sport\u2019s enduring legacy.<\/p>\n

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\"Exterior\n<\/p>\n

(Image credit: Pauline Shapiro)<\/p>\n

Founded by Harry Nuriev, Crosby Studios is best known for championing a transformative spirit within spaces \u2013 from Clive Christian\u2019s London flagship<\/a> to a reimagined Parisian espresso bar<\/a>. Located at High Line Nine<\/a> in New York\u2019s Chelsea Gallery District, the new exhibition is no different. Divided into six chapters, the showcase looks at the codes of sport, art, design, and fashion and how they intersect.<\/p>\n

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\"Inside\n<\/p>\n

(Image credit: Pauline Shapiro)<\/p>\n

What marks out this exhibition from others is the new viewpoint provided. Designed through Nuriev\u2019s architectural lens, the space is graphical, with acoustic elements to enhance the impact of the presentation. The colour palette alludes to a football field, with hues of mint green, while circles and curvatures integrated within the space nod to the shape of a football and the markings on the pitch.<\/p>\n

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\"Football\n<\/p>\n

(Image credit: Pauline Shapiro)<\/p>\n

Memorabilia was selected and curated by Air Afrique, with highlights such as Pel\u00e9’s 1958 Brazil<\/a> World Cup jersey and Ronaldo artifacts from Brazil’s 2002 World Cup triumph. The presentation also includes more than 60 other match-worn jerseys, as well as trophies, and photographs of defining footballing moments.<\/p>\n

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\"Memorabilia\n<\/p>\n

(Image credit: Pauline Shapiro)<\/p>\n

Coupled with the display of archival pieces is a new retail concept, The Crosby Shop, a platform to present some of Nuriev\u2019s favourite brands \u2013 among them Baccarat, Nothing<\/a>, publisher Rizzoli, men\u2019s grooming brand Obayaty<\/a>, and olive estate La Terra Di Neena<\/a> \u2013 including some that will be available in the US for the first time. The shop is also home to Balira Coffee<\/a>, a caf\u00e9 pop-up from former Real Madrid<\/a> star Sami Khedira, a World Cup-winning player for Germany<\/a> in 2014, who will make select appearances.<\/p>\n

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\"T\n<\/p>\n

(Image credit: Pauline Shapiro)<\/p>\n

Says Nuriev, \u2018This concept is about the clash between football, fashion, and art culture. It is a form of cultural transformism, translating the energy and visual codes of football into a new media format that feels open and accessible, not only to football fans, but also to people discovering this world for the first time. The green is a digital version of the football field colour, and the circles reference both the ball and the centre point of the field, becoming symbols of movement, gathering, and play.\u2019<\/p>\n

‘Home of Football: Home & Away’ is located at High Line Nine, Hudson Yards, 507 W 27th Street, New York, NY 10001 ,until 19 July 2026. Tickets are available here<\/a><\/p>\n

Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.<\/p>\n

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\"Football\n<\/p>\n

(Image credit: Pauline Shapiro)<\/p>\n

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\"Memorabilia\n<\/p>\n

(Image credit: Pauline Shapiro)<\/p>\n

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\"Memorabilia\n<\/p>\n

(Image credit: Pauline Shapiro)<\/p>\n

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