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\nAligning brand with customer needs:\u200b Greg Stone, product and marketing manager at Roland DG Australia\u200b<\/p>\n
Roland DG\u2019s \u2018Make Your Mark\u2019 global brand refresh signals more than a visual update \u2013 it\u2019s a signal of where the company is heading, and how it plans to support its customers in getting there.<\/p>\n
And the launch of the new TrueVis VG4 Series with TR3 inks reinforces that vision into sharp, practical focus, pairing refreshed branding with technology designed to deliver greater performance, versatility, and creative confidence.<\/p>\n
For more than four decades, Roland DG has built its reputation on engineering excellence and reliability, but the refreshed brand marks a shift beyond products alone and toward a broader ecosystem \u2013 one that blends hardware, software, consumables, and service into a cohesive, confidence-building experience.<\/p>\n
\u201cThe repositioning reflects a deliberate shift from being product-focused to delivering a complete, integrated ecosystem,\u201d Greg Stone, product and marketing manager at Roland DG Australia, tells to Print21.<\/p>\n
\nAligning brand with customer needs:\u200b Greg Stone, product and marketing manager at Roland DG Australia\u200b<\/p>\n
\u201cRoland DG is aligning its brand with the broader needs of customers \u2013 combining hardware, software, consumables, and service into a unified experience that builds confidence, consistency, and pride in output. It signals intent to support not just production, but business impact.\u201d<\/p>\n
That philosophy is embodied in the TrueVis VG4 Series, the first major product release under this new brand banner.<\/p>\n
Available in two models (64-inch and 54-inch), the series is designed for sign makers and print service providers who need flexibility alongside performance.<\/p>\n
Image quality is where the VG4 makes its most immediate impression. Leveraging high-precision ink droplet control and advanced colour processing, it produces sharper detail, smoother gradients, and highly accurate, repeatable colour.<\/p>\n
For businesses working with brand-critical graphics, this level of predictability is essential. It\u2019s not just about looking good once, it\u2019s about matching colours job after job, across different media and applications.<\/p>\n
The expanded TR3 ink set plays a crucial role here. The addition of Red and Light Black ink enhances colour gamut and tonal control, allowing for richer mid-tones, improved neutral greys, and more precise brand colour matching.<\/p>\n
Combined with existing options like Orange, Green, and White, users gain a broader and more versatile palette. White ink performance, in particular, has been significantly improved, delivering higher density and faster output.<\/p>\n
Importantly, the VG4 doesn\u2019t treat quality and productivity as trade-offs. Its workflow innovations are clearly aimed at reducing complexity in day-to-day operations.<\/p>\n
Users can initiate print jobs directly from the control panel, cutting unnecessary steps between software and device. Remote management via Roland DG Connect adds another layer of flexibility, allowing operators to monitor and control production when not physically there.<\/p>\n
\u201cRoland DG Connect allows operators to monitor performance, manage jobs, and oversee devices without being physically present \u2013 adding flexibility, reducing downtime risk, and enabling more proactive decision-making in day-to-day operations,\u201d explains Stone.<\/p>\n
The inclusion of VersaWorks 7 further strengthens this workflow. Faster processing, native PDF 2.0 support, and enhanced colour tools simplify even complex jobs, while variable data printing opens the door to more personalised, high-value applications.<\/p>\n
Taken together, the TrueVis VG4 Series with TR3 inks is more than just a new printer, it\u2019s a tangible expression of Roland DG\u2019s evolving identity \u2013 giving users the tools, confidence, and consistency they need to produce work they\u2019re proud to stand behind.<\/p>\n
\u2018Make Your Mark\u2019 is, ultimately, about impact \u2013 on a business, on customers, and on the spaces those graphics inhabit. With the VG4, Roland DG isn\u2019t just articulating that idea, it is delivering it.<\/p>\n