{"id":771711,"date":"2026-07-01T08:38:14","date_gmt":"2026-07-01T08:38:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/771711\/"},"modified":"2026-07-01T08:38:14","modified_gmt":"2026-07-01T08:38:14","slug":"innocean-india-and-hyundai-challenge-cricket-stereotypes-in-new-icc-campaign-campaign-brief-asia","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/771711\/","title":{"rendered":"Innocean India and Hyundai challenge cricket stereotypes in new ICC campaign \u2013 Campaign Brief Asia"},"content":{"rendered":"<p>\t\t\t    July 1 2026, 8:15 am | BY Kim Shaw | <a href=\"#comments\">No Comments<\/a><\/p>\n<p>\t\t\t\t\t    \tHyundai Motor India and Innocean India are celebrating the rise of women\u2019s cricket with a new campaign featuring Indian cricket stars Smriti Mandhana and Jemimah Rodrigues.<\/p>\n<p>\u00a0<\/p>\n<p>Created as part of Hyundai\u2019s ongoing partnership with the International Cricket Council (ICC), the campaign challenges long-held stereotypes around the sport while extending the brand\u2019s platform, \u2018Hyundai, Deewane India Ka Deewana Humsafar\u2019, into women\u2019s cricket.<\/p>\n<p>The film celebrates the fearless, uncompromising spirit of the modern women\u2019s game. As Mandhana and Rodrigues play with aggression, determination and passion, they confront the perception of cricket as a \u201cgentleman\u2019s game\u201d with the line: \u201cKyuki na hum gentle hai, aur na men.\u201d<\/p>\n<p>Santosh P Kumar, COO, Innocean India, said, \u201cWomen\u2019s cricket today is inspiring a new generation of players and fans, driven by talent, determination, and an unwavering passion for the game. With this campaign, we wanted to move beyond stereotypes and celebrate the fearless spirit that defines modern women\u2019s cricket. Through Smriti and Jemimah\u2019s journey, the film highlights a game that is played with instinct, grit, and confidence, while reinforcing Hyundai\u2019s commitment to supporting the growth of cricket and the communities that rally behind it.\u201d<\/p>\n<p>Pulak Bisht, Creative Head at Innocean India, shared: \u201cFor years, cricket has been seen as a man\u2019s game. But over the past few years, Women\u2019s Cricket has proved to be just as much of a crowd-puller and every bit as exciting to watch. Most campaigns ask people to support Women\u2019s Cricket. From the very beginning, one thing was clear to us; we didn\u2019t want to do that. We wanted to acknowledge the truth. Women\u2019s Cricket isn\u2019t something you watch out of sympathy or obligation. It\u2019s something you watch because it\u2019s brilliant.\u201d<\/p>\n<p>Virat Khullar, Head \u2013 Marketing, Hyundai Motor India Limited, said, \u201cAt Hyundai, we take pride in building stories that reflect progress. The rise of women\u2019s cricket in India is a powerful reflection of a transformation \u2013 where pure talent and determination always shape sport. Through this campaign, we wanted to spotlight the fearless and unapologetic spirit that defines today\u2019s women cricketers, brought to life by icons like Smriti Mandhana and Jemimah Rodrigues. Our association with the ICC enables us to champion such moments that resonate deeply with fans, and we remain committed to strengthening this connection by celebrating the evolving landscape of cricket and the passion that fuels it.\u201d<\/p>\n<p>The campaign is rolling out across digital, social and ICC platforms as part of Hyundai\u2019s ongoing support of international cricket.<\/p>\n<p>\t\t\t\t\t    \t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/07\/Hyundai-Women-cricket.jpg\" alt=\"Innocean India and Hyundai challenge cricket stereotypes in new ICC campaign\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"July 1 2026, 8:15 am | BY Kim Shaw | No Comments Hyundai Motor India and Innocean India&hellip;\n","protected":false},"author":2,"featured_media":771712,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[564],"tags":[64,63,740,85],"class_list":["post-771711","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cricket","tag-au","tag-australia","tag-cricket","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/771711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=771711"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/771711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/771712"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=771711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=771711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=771711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}