{"id":77273,"date":"2025-08-18T11:13:07","date_gmt":"2025-08-18T11:13:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/77273\/"},"modified":"2025-08-18T11:13:07","modified_gmt":"2025-08-18T11:13:07","slug":"nemiroff-vodka-sponsors-wallabies-rugby-team","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/77273\/","title":{"rendered":"Nemiroff Vodka sponsors Wallabies rugby team"},"content":{"rendered":"<p class=\"standfirst u-standfirst\">Ukrainian vodka brand Nemiroff has doubled down on its support for Rugby Australia by forming a multi-year partnership with the Wallabies national men\u2019s team.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Wallabies Nemiroff Vodka\" width=\"640\" height=\"404\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/Wallabies-Nemiroff-640x404.jpg\" data- class=\"wp-image-890079 size-medium lazyload\"\/>Nemiroff is the premium vodka partner of the Wallabies<\/p>\n<p>The three-year partnership follows last month\u2019s announcement of Nemiroff as the official vodka partner of Australia\u2019s national women\u2019s rugby team, <a href=\"https:\/\/www.thespiritsbusiness.com\/2025\/07\/nemiroff-adds-wallaroos-to-sports-partnerships\/\" rel=\"nofollow noopener\" target=\"_blank\">the Wallaroos<\/a>.<\/p>\n<p>The partnership is part of Nemiroff\u2019s continued efforts to build brand equity and market penetration across key global territories.<\/p>\n<p>Yuriy Sorochynskiy, CEO of Nemiroff, commented: \u201cThis partnership with the Wallabies marks an important milestone in Nemiroff\u2019s global expansion strategy. Australia is a premium, high-potential market for us, and aligning with such a prestigious sporting institution allows us to deepen local relevance while reinforcing Nemiroff\u2019s positioning as a bold, authentic, and world-class vodka brand.\u201d<\/p>\n<p>As the exclusive premium vodka partner of the Wallabies, Nemiroff will benefit from promotional opportunities, including prominent visibility across Rugby Australia\u2019s digital platforms, in-stadium branding, and integrated social media campaigns.<\/p>\n<p>The agreement also grants exclusive pouring rights at home test matches and major rugby events, which will be strategically implemented as part of a long-term rollout plan.<\/p>\n<p>Additionally, the agreement includes access to matchday hospitality, ticketing, and player appearances.<\/p>\n<p>Phil Waugh, CEO of Rugby Australia, said: \u201cWe\u2019re excited to extend our relationship with Nemiroff as they join the Wallabies family. Their global standing, bold brand character, and passion for performance align perfectly with the Wallabies\u2019 own identity.<\/p>\n<p>\u201cWith a golden era ahead for Australian rugby, we look forward to delivering unforgettable experiences for our fans through this unique partnership.\u201d<\/p>\n<p>Wallabies joins Nemiroff\u2019s expanding global sports portfolio, which includes four football clubs from <a href=\"https:\/\/www.thespiritsbusiness.com\/2024\/12\/nemiroff-unites-premium-league-partners-in-uk\/\" rel=\"nofollow noopener\" target=\"_blank\">the English Premier League<\/a>: Aston Villa, West Ham United, Everton, and Fulham FC.<\/p>\n<p>Earlier this year, Nemiroff was awarded the title of <a href=\"https:\/\/www.thespiritsbusiness.com\/2025\/06\/supreme-brand-champion-2025-nemiroff-vodka\/\" target=\"_blank\" rel=\"noopener nofollow\">Supreme Brand Champion 2025<\/a>.<\/p>\n<p>In July, the brand displayed a 3D advert in support of <a href=\"https:\/\/www.thespiritsbusiness.com\/2025\/07\/nemiroff-backs-boxer-oleksandr-usyk\/\" target=\"_blank\" rel=\"noopener nofollow\">Ukrainian boxer Oleksandr Usyk<\/a> at Wembley Stadium in London.<\/p>\n<p>Related news<\/p>\n<p>\n                                <a href=\"https:\/\/www.thespiritsbusiness.com\/2025\/08\/is-vodka-in-a-race-to-the-bottom-in-travel-retail\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                                    Is vodka in a race to the bottom in travel retail?<br \/>\n                                <\/a>\n                            <\/p>\n<p>\n                                <a href=\"https:\/\/www.thespiritsbusiness.com\/2025\/07\/radico-khaitan-debuts-saffron-infused-vodka\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                                    Radico Khaitan debuts saffron-infused vodka<br \/>\n                                <\/a>\n                            <\/p>\n<p>\n                                <a href=\"https:\/\/www.thespiritsbusiness.com\/2025\/07\/beluga-vodka-maker-hit-by-hackers\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                                    Beluga vodka maker hit by hackers<br \/>\n                                <\/a>\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"Ukrainian vodka brand Nemiroff has doubled down on its support for Rugby Australia by forming a multi-year partnership&hellip;\n","protected":false},"author":2,"featured_media":77274,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[567],"tags":[64,63,3317,59260,760,85],"class_list":["post-77273","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rugby","tag-au","tag-australia","tag-marketing","tag-nemiroff","tag-rugby","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/77273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=77273"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/77273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/77274"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=77273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=77273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=77273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}