{"id":772751,"date":"2026-07-01T19:57:16","date_gmt":"2026-07-01T19:57:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/772751\/"},"modified":"2026-07-01T19:57:16","modified_gmt":"2026-07-01T19:57:16","slug":"fast-food-grilld-pulls-degrading-burger-ad-after-worker-backlash","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/772751\/","title":{"rendered":"Fast food: Grill\u2019d pulls \u2018degrading\u2019 burger ad after worker backlash"},"content":{"rendered":"

Burger chain<\/a> Grill\u2019d has pulled a marketing campaign after some of its workers branded the material as \u201cdegrading\u201d.<\/p>\n

The restaurant giant<\/a> removed the ad from its website and stores following complaints.<\/p>\n

\"A<\/p>\n

Grill\u2019d has pulled a marketing campaign after its workers branded the material as \u201cdegrading\u201d.\u00a0Paul Rovere\/Nine<\/p>\n

The marketing campaign<\/a> featured the words \u201cSuper Buns to Brag About\u201d and depicted a burger resting on the lower back of a woman in activewear.<\/p>\n

Grill\u2019d Workers United, an independent worker-run network<\/a> of\u00a0Grill\u2019d staff, said the company instructed workers to remove the promotional material.<\/p>\n

\u201cThis is a win for every worker who called this campaign out,\u201d the group said in a statement.<\/p>\n

\u201cIt is a win for the young women who were expected to stand beside degrading promotional material serving customers.<\/p>\n

\u201cIt is a win for every Grill\u2019d worker who refused to accept that sexualising women was just another marketing decision handed down from support office.<\/p>\n

\u201cWe also know that Grill\u2019d did not act because it suddenly discovered respect for workers.<\/p>\n

\u201cIt is clear why this change happened: Grill\u2019d workers spoke up.<\/p>\n

\u201cThey called the posters out internally, publicly and collectively.<\/p>\n

\u201cThey made it impossible for the company to ignore the harm it had caused.\u201d<\/p>\n

A Grill\u2019d spokesperson told The Sydney Morning Herald<\/a> the intention behind the campaign was to \u201cbring some light-hearted fun and creativity\u201d with a focus on \u201cstrength and vibrancy\u201d.<\/p>\n

\u201cWith a small number of team members raising concerns about one specific image used in the campaign marketing materials, we\u2019ve made the decision to remove it,\u201d the spokesperson said.<\/p>\n

\"National<\/p>\n

Grill’d has pulled its “Super Buns to Brag About” campaign.\u00a0Grill’d<\/p>\n

\u201cThe performance and nutritional benefits are genuine, and we wanted to communicate with them in a way that\u2019s engaging and memorable, rather than clinical.\u201d<\/p>\n

Nine.com.au has contacted Grill\u2019d for comment.<\/p>\n

Grill\u2019d Workers United called for the restaurant giant<\/a> to apologise.<\/p>\n

\u201cIt owes them an explanation for how this campaign was approved,\u201d the workers\u2019 network said.<\/p>\n

\u201cIt must guarantee that no worker will be disciplined, pressured or targeted for speaking up about it.<\/p>\n

\u201cGrill\u2019d Workers United is proud to stand with the workers who spoke up, and we will keep pushing for workplaces built on respect, safety and dignity.\u201d<\/p>\n

Last month the consumer watchdog said it would take Grill\u2019d to court over allegations the burger chain misled consumers about charity donations<\/a> made as part of its \u201cTree Day Tuesday\u201d campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"Burger chain Grill\u2019d has pulled a marketing campaign after some of its workers branded the material as \u201cdegrading\u201d.…\n","protected":false},"author":2,"featured_media":772752,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[64,63,99],"class_list":["post-772751","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-au","tag-australia","tag-business"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/772751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=772751"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/772751\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/772752"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=772751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=772751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=772751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}