{"id":774143,"date":"2026-07-02T11:20:21","date_gmt":"2026-07-02T11:20:21","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/774143\/"},"modified":"2026-07-02T11:20:21","modified_gmt":"2026-07-02T11:20:21","slug":"jeremy-clarkson-at-centre-of-new-announcement-at-british-grand-prix","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/774143\/","title":{"rendered":"Jeremy Clarkson at centre of new announcement at British Grand Prix"},"content":{"rendered":"<p>The Alpine F1 team has announced a partnership with Jeremy Clarkson\u2019s Diddly Squat farm ahead of this weekend\u2019s British Grand Prix at Silverstone.<\/p>\n<p>Clarkson, the veteran television presenter, is known to be a passionate F1 enthusiast, using his newspaper columns and social media profile to regularly air his thoughts on Formula 1.<\/p>\n<p>Jeremy Clarkson farm partners with Alpine for British Grand Prix<\/p>\n<p>Want more PlanetF1.com coverage? Add us as a <a rel=\"nofollow noopener\" href=\"https:\/\/www.google.com\/preferences\/source?q=planetf1.com\" target=\"_blank\">preferred source on Google<\/a> to your favourites list for news you can trust<\/p>\n<p>The 66-year-old\u2019s Diddly Squat farm, the centrepiece of his Clarkson\u2019s Farm show, is located close to Alpine\u2019s factory at Enstone, Oxfordshire.<\/p>\n<p>Clarkson memorably provided beers to Alpine following the team\u2019s podium finishes at the 2023 Monaco Grand Prix and 2024 Brazilian Grand Prix.<\/p>\n<p>The relationship between the two parties has been formalised ahead of this weekend\u2019s British Grand Prix, where Clarkson\u2019s farm shop will provide a range of locally sourced food, produce, condiments and beverages to Alpine.<\/p>\n<p>Go deeper: Jeremy Clarkson\u2019s best F1 quotes<\/p>\n<p><a href=\"https:\/\/www.planetf1.com\/features\/jeremy-clarkson-outrageous-f1-quotes\" rel=\"nofollow noopener\" target=\"_blank\">Jeremy Clarkson\u2019s most outrageous F1 quotes: Lewis Hamilton and Max Verstappen be warned<\/a><\/p>\n<p><a href=\"https:\/\/www.planetf1.com\/features\/jacques-villeneuve-most-outrageous-quotes\" rel=\"nofollow noopener\" target=\"_blank\">Jacques Villeneuve\u2019s bold and savage quotes: Michael Schumacher and Lewis Hamilton targeted<\/a><\/p>\n<p>Alpine managing director Steve Nielsen said: \u201cWe are delighted to rely on Diddly Squat Farm to supply us with local farm food this weekend at Silverstone.<\/p>\n<p>\u201cAs a team, we have enjoyed an excellent relationship with Jeremy Clarkson who has been very supportive of us for several years.<\/p>\n<p>\u201cIt\u2019s great that we are able to help promote British farming and highlight the importance of farming to the local area.<\/p>\n<p>\u201cOur base at Enstone is surrounded by farms so we are well aware and full of admiration for what farmers do in bringing food to our tables.<\/p>\n<p>\u201cIt\u2019s a special occasion to bring local food to Silverstone to keep our team and drivers well fed this weekend so thanks to Jeremy and the team at Diddly Squat Farm for their ongoing support.\u201d<\/p>\n<p>Lisa Hogan, Clarkson\u2019s partner and co-star, added: \u201cIt is with great pleasure to team up with our local Formula One team at Silverstone this weekend.<\/p>\n<p>\u201cThe British Grand Prix is one of the highlights on the British sporting calendar so to have Diddly Squat Farm Shop associated, and to play a small role, with the team this weekend is certainly quite special.<\/p>\n<p>\u201cWe hope the team and its drivers enjoy some of our local produce and wish them a successful weekend on track.\u201d<\/p>\n<p>As <a href=\"https:\/\/www.planetf1.com\/news\/jeremy-clarkson-cancer-diagnosis-revealed\" rel=\"nofollow noopener\" target=\"_blank\">reported by PlanetF1.com last month<\/a>, Clarkson revealed during the latest series of Clarkson\u2019s Farm \u2013 filmed in 2024\/25 \u2013 that he had been diagnosed with prostate cancer.<\/p>\n<p>In a recent update, the presenter confirmed that he is in remission.<\/p>\n<p>McLaren driver Oscar Piastri made a cameo appearance in the latest edition of the long-running Amazon Prime series, with the Australian filmed struggling to reverse a tractor into a barn.<\/p>\n<p>Want to be the first to know exclusive information from the F1 paddock? Join our <a href=\"https:\/\/whatsapp.com\/channel\/0029VaUcBxk6BIEcgEnwDi1T\" rel=\"nofollow noopener\" target=\"_blank\">broadcast channel on WhatsApp<\/a> to get the scoop on the latest developments from our team of accredited journalists.<\/p>\n<p>You can also subscribe to the <a href=\"https:\/\/www.youtube.com\/@planetf1com\" rel=\"nofollow noopener\" target=\"_blank\">PlanetF1 YouTube channel<\/a> for exclusive features, hear from our paddock journalists with stories from the heart of Formula 1 and much more!<\/p>\n<p>Read next: <a href=\"https:\/\/www.planetf1.com\/features\/british-grand-prix-2026-predictions\" rel=\"nofollow noopener\" target=\"_blank\">British GP predictions: False Lewis Hamilton hope, Russell on toast, McLaren resurgence<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The Alpine F1 team has announced a partnership with Jeremy Clarkson\u2019s Diddly Squat farm ahead of this weekend\u2019s&hellip;\n","protected":false},"author":2,"featured_media":774144,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[821,64,63,13473,817,813,816,818,7426,44,17165,85],"class_list":["post-774143","post","type-post","status-publish","format-standard","has-post-thumbnail","category-formula-1","tag-alpine","tag-au","tag-australia","tag-british-grand-prix","tag-f1","tag-formula-1","tag-formula1","tag-home-page","tag-jeremy-clarkson","tag-news","tag-popular","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/774143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=774143"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/774143\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/774144"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=774143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=774143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=774143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}