{"id":77464,"date":"2025-08-18T13:04:12","date_gmt":"2025-08-18T13:04:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/77464\/"},"modified":"2025-08-18T13:04:12","modified_gmt":"2025-08-18T13:04:12","slug":"why-baby-formula-is-helping-afl-icon-chris-judd-rise-to-become-one-of-australias-most-promising-investors","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/77464\/","title":{"rendered":"Why baby formula is helping AFL icon Chris Judd rise to become one of Australia’s most promising investors"},"content":{"rendered":"

Known for his brilliance on the footy pitch, AFL<\/a> great Chris Judd is now making waves in the financial world and has banked his clients a pretty penny.<\/p>\n

The dual Brownlow winner has been speaking out over the past few weeks on his decision to step into the financial industry following his glittering footy career, with Judd having revealed last week on the Finance Friends Podcast that he first got into investing when he received his first paycheque as a pro footy player.<\/p>\n

The 41-year-old made a combined 279 AFL appearances for the West Coast and Carlton, notably captaining the Eagles to premiership glory during the 2006 AFL Grand Final, with the midfielder also being awarded the Leigh Matthews Trophy on two separate occasions.<\/p>\n

After hanging up his boots in 2015, Judd could have chosen to continue to pursue a career in footy, working perhaps in broadcasting or as a coach. Instead, he is following his ambitions and love for trading, having founded his own investment company called Cerutty Macro Fund two years ago, alongside fellow market analyst Thomas Galanti.<\/p>\n

\u2018This wasn\u2019t an experiment, it wasn\u2019t a job,\u2019 Judd told Nine News<\/a>.<\/p>\n

\u2018Post footy, I was doing this to pay off the mortgage and the school fees.<\/p>\n

\"Footy <\/p>\n

Footy legend Chris Judd (pictured with his wife Rebecca) has been making his clients a pretty penny in his new life as a fund manager<\/p>\n

\"The <\/p>\n

The dual Brownlow Medallist and 2005 Norm Smith winner, has made his clients 20 per cent on their investments each year since he founded his investment firm Cerutty two years ago<\/p>\n

\u2018You\u2019re incentivised to learn pretty quickly.\u2019<\/p>\n

Judd, in fact, listens to around three hours of podcasts each and every day relating to finance and trading.<\/p>\n

But the fruits of his labour are more than paying off it seems with Judd and Galanti having now returned more than 20 per cent to investors in both of the two years that his company has been running. That means investors working with Cerutty would have doubled their money in relation to the benchmark.<\/p>\n

Judd has done this by spreading investments across mining, defence and even baby formula.<\/p>\n

The ever-humble footballer opened up on his love for investing and the financial industry, stating he doesn\u2019t ever feel like he\u2019s at work in his new career.<\/p>\n

\u2018It really is an infinite game, particularly listed equities,\u2019 he said to Nine.<\/p>\n

\u2018We\u2019ve got to keep making sure we do a good job.<\/p>\n

\u2018Whether I had the fund or not, I\u2019d be doing this. Small team, love bouncing into work each day.<\/p>\n

\"Judd <\/p>\n

Judd revealed in a recent podcast that he had gotten into investment management while he was an academy-level footy player\u00a0<\/p>\n

\"Judd <\/p>\n

Judd also guided the Eagles to the 2006 premiership, before he hung up his boots in 2015<\/p>\n

\u2018If you can find something [work] you do for free, you know, what a gift.\u2019<\/p>\n

The 2005 Norm Smith medallist\u2019s interest in finance goes back to when he was playing academy-level footy.<\/p>\n

\u2018I bought my first shares when I was 16,\u2019 the West Coast great told the Finance Friends Podcast.<\/p>\n

\u2018I got some money from the AIS, an academy I was a part of. I looked at the old man and said: \u201cWhat should I do with that?\u201d<\/p>\n

\u2018And he said: \u201cI don\u2019t know…\u201d<\/p>\n

\u2018So we walked down to the news agency and got a shares magazine.<\/p>\n

\u2018And we bought shares. It was a toss-up between AWA, which was a small OEM manufacturer.<\/p>\n

\u2018Or Woolworths, actually!\u2019<\/p>\n

\u2018We went with AWA, which fortuitously got bought out. It wasn\u2019t a great company but we got out of jail on that one.<\/p>\n

\u2018Woolworths would have been a good buy and hold from 26 years ago.\u2019<\/p>\n

He likened working in investing to footy, as there is always a scoreboard to see how well or poorly you performed at the end of the day.<\/p>\n

\u2018I think naturally competitive by nature, there\u2019s an attraction to listed equities where there\u2019s a real scoreboard every day,\u2019 the 41-year-old said.<\/p>\n

\u2018I\u2019m not the sort of investor who says the scoreboard is wrong. That\u2019s the scoreboard and then you work out if you\u2019ve won or not. There\u2019s something about accountability that I really enjoy.\u2019<\/p>\n","protected":false},"excerpt":{"rendered":"Known for his brilliance on the footy pitch, AFL great Chris Judd is now making waves in the…\n","protected":false},"author":2,"featured_media":77465,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[560],"tags":[638,64,63,55,639,100,588,85],"class_list":{"0":"post-77464","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-afl","8":"tag-afl","9":"tag-au","10":"tag-australia","11":"tag-australian-football-league","12":"tag-australianfootballleague","13":"tag-dailymail","14":"tag-sport","15":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/77464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=77464"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/77464\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/77465"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=77464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=77464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=77464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}