{"id":775628,"date":"2026-07-03T03:20:14","date_gmt":"2026-07-03T03:20:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/775628\/"},"modified":"2026-07-03T03:20:14","modified_gmt":"2026-07-03T03:20:14","slug":"stax-cult-australian-activewear-brand-up-for-sale","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/775628\/","title":{"rendered":"Stax: Cult Australian activewear brand up for sale"},"content":{"rendered":"

Australian<\/a> activewear brand Stax has been put up for sale.<\/p>\n

The brand, which was founded by Don Robertson and Matilda Murray, was placed into receivership last week<\/a>.<\/p>\n

\"STAX<\/p>\n

The brand was founded by Rich-Listers Don Robertson and Matilda Murray.\u00a0James Brickwood<\/p>\n

Company documents have been distributed to interested parties and known industry players<\/p>\n

It is understood a sale process has commenced with a transaction memorandum and data book being provided to interested parties who have reached out directly to the receivers.<\/p>\n

It is understood non-binding indicative offers due on July 13.<\/p>\n

Stax was at one time touted as a $52 million\u00a0business<\/a>.<\/p>\n

The Australian activewear company operated online and also had two boutique stores in the\u00a0Sydney<\/a>\u00a0CBD and Liverpool.<\/p>\n

The brand\u2019s success saw Robertson and Murray placed on the Australian Financial Review\u2019s 2022 Young Rich List.<\/p>\n

Joseph Hansell and Asjadi Hone were appointed as receivers and managers for the business last week.<\/p>\n

\u201cStax is a well-known Australian brand with strong customer support,\u201d receiver and manager Joseph Hansell said last week.<\/p>\n

\u201cStax has done something genuinely impressive, proving that premium activewear does not have to choose between performance and style.<\/p>\n

\u201cThe business is trading as usual while the receivers undertake an urgent assessment of the company\u2019s operations.\u201d<\/p>\n

Nine.com.au has reached out to Stax for comment.<\/p>\n

\"The<\/p>\n

The Australian activewear company had a boutique stores in the\u00a0Sydney\u00a0CBD.\u00a0Nicole Douglas<\/p>\n

Stax is not the only Australian<\/a> retailer to face challenges recently.<\/p>\n

Popular streetwear brand Geedup Co collapsed into liquidation last week.<\/p>\n

The business was founded \u00a0in\u00a0western Sydney<\/a>\u00a0in 2010 and developed a cult following.<\/p>\n

Meanwhile, popular craft\u00a0retailer\u00a0Lincraft announced it is set to close all of its physical stores<\/a>\u00a0after more than 80 years in business.<\/p>\n

The brand has more than 60 stores across\u00a0Australia<\/a>\u00a0and\u00a0New Zealand<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Australian activewear brand Stax has been put up for sale. The brand, which was founded by Don Robertson…\n","protected":false},"author":2,"featured_media":775629,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[64,63,44],"class_list":["post-775628","post","type-post","status-publish","format-standard","has-post-thumbnail","category-australia","tag-au","tag-australia","tag-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/775628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=775628"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/775628\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/775629"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=775628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=775628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=775628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}