{"id":776709,"date":"2026-07-03T15:27:18","date_gmt":"2026-07-03T15:27:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/776709\/"},"modified":"2026-07-03T15:27:18","modified_gmt":"2026-07-03T15:27:18","slug":"mark-zuckerberg-just-got-rather-badly-humiliated-2","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/776709\/","title":{"rendered":"Mark Zuckerberg Just Got Rather Badly Humiliated"},"content":{"rendered":"\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Meta CEO Mark Zuckerberg was just caught with not just his hand, but his entire arm, inside the cookie jar.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">In yet another sign that his company is seriously struggling to keep up in the AI race, Google informed Meta earlier this year that it was cutting Meta off from the Gemini AI capacity it needed, the <a href=\"https:\/\/www.ft.com\/content\/c5d52f72-71ef-40bc-bad3-61afdba8b378?syn-25a6b1a6=1\" data-ylk=\"slk:Financial%20Times;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Financial Times&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Financial Times<\/a><a href=\"https:\/\/www.ft.com\/content\/c5d52f72-71ef-40bc-bad3-61afdba8b378?syn-25a6b1a6=1\" data-ylk=\"slk:reports;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;reports&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"> reports<\/a>.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Ironically, the lack of access to Gemini \u2014 which is far superior to anything Meta has built in-house \u2014 slowed down Meta&#8217;s own AI projects, including data moderation and customer services, highlighting how heavily Zuckerberg&#8217;s company is leaning on its competitors as its own AI efforts languish.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The revelation is bound to sting. Despite committing <a href=\"https:\/\/www.reuters.com\/business\/meta-plans-600-billion-us-spend-ai-data-centers-expand-2025-11-07\/\" data-ylk=\"slk:over%20half%20a;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;over half a&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">over half a <\/a><a href=\"https:\/\/www.reuters.com\/business\/meta-plans-600-billion-us-spend-ai-data-centers-expand-2025-11-07\/\" data-ylk=\"slk:trillion;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;trillion&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">trillion<\/a><a href=\"https:\/\/www.reuters.com\/business\/meta-plans-600-billion-us-spend-ai-data-centers-expand-2025-11-07\/\" data-ylk=\"slk:dollars;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;dollars&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"> dollars<\/a> over the next two years, the company&#8217;s flailing AI efforts have been <a href=\"https:\/\/finance.yahoo.com\/sectors\/technology\/articles\/meta-super-expensive-ai-team-144749090.html\" data-ylk=\"slk:plagued%20by%20rock%20bottom%20morale;elm:context_link;itc:0;sec:content-canvas;_E:mb_qualified_link;ct:story;outcm:mb_qualified_link;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;plagued by rock bottom morale&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yContentType&quot;:&quot;story&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"nofollow noopener\">plagued by rock bottom morale<\/a>, <a href=\"https:\/\/www.wired.com\/story\/mark-zuckerberg-meta-employee-meeting-interrupt-ai\/\" data-ylk=\"slk:infighting;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;infighting&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">infighting<\/a>, <a href=\"https:\/\/www.reuters.com\/world\/meta-head-product-ai-work-transformation-is-leaving-company-2026-06-17\/\" data-ylk=\"slk:high-level%20executive%20departures;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;high-level executive departures&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">high-level executive departures<\/a>, and <a href=\"https:\/\/tech.yahoo.com\/ai\/meta-ai\/articles\/meta-furious-over-bombshell-smart-151912446.html\" data-ylk=\"slk:related%20PR%20crises;elm:context_link;itc:0;sec:content-canvas;_E:mb_qualified_link;ct:story;outcm:mb_qualified_link;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;related PR crises&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yContentType&quot;:&quot;story&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"nofollow noopener\">related PR crises<\/a>.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Sources told the FT that Meta chose Gemini over its in-house Llama open-source models simply because it performed much better.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">While Google had to tell other clients it couldn&#8217;t meet their AI needs as well, Meta stood out because of its &#8220;exceptionally high demand for Google&#8217;s models,&#8221; according to the financial newspaper.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Meanwhile, Meta has had to do a 180 after initially encouraging its employees to use as much AI as possible. The company is now telling them to be far more frugal with AI tokens, sources told the FT.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">A similar story is playing out across the rest of the tech industry, with leadership suddenly getting major sticker shock as access to AI tools continues to ramp up in price.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Meanwhile, Meta is still trying to get its Muse Spark, a multimodal reasoning model, off the ground. According <a href=\"https:\/\/ai.meta.com\/blog\/introducing-muse-spark-msl\/\" data-ylk=\"slk:to%20the%20company;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;to the company&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">to the company<\/a>, it&#8217;s the &#8220;first step on our scaling ladder and the first product of a ground-up overhaul of our AI efforts.&#8221;  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">According to the FT&#8217;s sources, Spark could finally allow Meta workers to reduce their dependence on other models, like Gemini \u2014 although, embarrassingly, it sounds like they needed Google&#8217;s assistance to get there.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">More on Meta: <a href=\"https:\/\/finance.yahoo.com\/sectors\/technology\/articles\/meta-super-expensive-ai-team-144749090.html\" data-ylk=\"slk:Meta&#039;s%20Super%20Expensive%20New%20AI%20Team%20Is%20Already%20a%20Complete%20Catastrophe;elm:context_link;itc:0;sec:content-canvas;_E:mb_qualified_link;ct:story;outcm:mb_qualified_link;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Meta&#039;s Super Expensive New AI Team Is Already a Complete Catastrophe&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yContentType&quot;:&quot;story&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"nofollow noopener\">Meta&#8217;s Super Expensive New AI Team Is Already a Complete Catastrophe<\/a>  <\/p>\n","protected":false},"excerpt":{"rendered":"Meta CEO Mark Zuckerberg was just caught with not just his hand, but his entire arm, inside the&hellip;\n","protected":false},"author":2,"featured_media":775848,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,254,255,64,63,113,2455,105,367975],"class_list":["post-776709","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-au","tag-australia","tag-google","tag-mark-zuckerberg","tag-technology","tag-zuckerbergs-company"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/776709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=776709"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/776709\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/775848"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=776709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=776709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=776709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}