{"id":777438,"date":"2026-07-03T23:48:14","date_gmt":"2026-07-03T23:48:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/777438\/"},"modified":"2026-07-03T23:48:14","modified_gmt":"2026-07-03T23:48:14","slug":"how-avalon-emerson-balances-dj-stardom-and-indie-pop","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/777438\/","title":{"rendered":"How Avalon Emerson balances DJ stardom and indie pop"},"content":{"rendered":"<p class=\"paragraph_paragraph___QITb\">The life of a creative polymath must be exhausting.<\/p>\n<p class=\"paragraph_paragraph___QITb\">Excelling at one thing is hard enough; shifting disciplines out of an internal urge to push yourself further is a huge undertaking.<\/p>\n<p class=\"paragraph_paragraph___QITb\">But people like musician Avalon Emerson are so compelled to follow their instincts that they barely have a choice.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;It&#8217;s crazy,&#8221; the American techno DJ and indie rock musician admits.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;The touring DJ life is already a lot of travel, a lot of being dropped into constantly different contexts, and I do feel relatively comfortable doing that.<\/p>\n<p>Loading Instagram content<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;Ratcheting that up by a factor of 10 \u2026 maybe it speaks to some weird part of me that [it makes me] want to do it even more, but it feels good.&#8221;<\/p>\n<p class=\"paragraph_paragraph___QITb\">For years, Emerson has been at the echelon of electronic music as a DJ and producer.<\/p>\n<p class=\"paragraph_paragraph___QITb\">Her brand of melodic, genre-spanning club music has made her a regular at the most revered DJ booths on the planet, playing festivals like Tomorrowland and clubs like Berlin&#8217;s notorious Berghain. Stars like Robyn, Four Tet and Fever Ray have turned to her for fresh and forward-thinking remixes.<\/p>\n<p class=\"paragraph_paragraph___QITb\">That wasn&#8217;t scratching the full itch. So, during COVID lockdowns, Emerson turned her attention to a whole new kind of music: dreamy, jangling indie pop with layers of guitars and synths, shades of shoegaze, and vitally, her own casually commanding voice.<\/p>\n<p class=\"paragraph_paragraph___QITb\">It turned out she was really good at it, and by 2023 had made her debut album as Avalon Emerson &amp; The Charm, which quickly became a favourite of tastemakers in the media and on the US and European festival circuits.<\/p>\n<p>An approach for the modern ear<\/p>\n<p class=\"paragraph_paragraph___QITb\">While her new music was markedly different, some supporters were immediately on board with Avalon Emerson &amp; The Charm.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;I wasn&#8217;t really sure how it would shake out when I did the first album, but a lot more of them came along than I think I was expecting,&#8221; she says.<\/p>\n<p><img decoding=\"async\" alt=\"Album cover shows a person by a pond holding a bird of prey; text reads \u201cAvalon Emerson &amp; the Charm Written into Changes.\u201d\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/07\/d9a1e62d7cb3edb85f22d3bc614ceaa4.jpeg\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Written into Changes is Avalon Emerson &amp; The Charm&#8217;s dreamy second album. (Supplied)<\/p>\n<p class=\"paragraph_paragraph___QITb\">Maybe that&#8217;s because the tribalism that pitted rock music against newer forms like electro and hip hop feels less pronounced each year.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;We all listen to all kinds of music, and it&#8217;s easier to do that than ever,&#8221; Emerson considers.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;My DJ sets aren&#8217;t very genre specific, label specific, scene specific or trend specific, so it&#8217;s already pretty eclectic. So, if you&#8217;re a fan of that kind of thing, I think it lends itself to also being interested in the Charm project.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;I think people are in general quite musically omnivorous. I mean, I am. Maybe I&#8217;m just being optimistic about it.&#8221;<\/p>\n<p class=\"paragraph_paragraph___QITb\">This year saw the release of Avalon Emerson &amp; The Charm&#8217;s second indie rock album, Written into Changes, an equally accomplished and alluring piece of work with perhaps a little more ambition, reflecting Emerson&#8217;s confidence with the form.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;I wanted it to be bolder than the first record,&#8221; she says.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;The first Charm record was a bit of an exploration into this new project and like songwriting in a more traditional sense versus dance music. I loved it, and I loved going on tour. It was hard, and tons of learning, but I wanted to do it again.&#8221;<\/p>\n<p>Is change as good as a holiday?<\/p>\n<p class=\"paragraph_paragraph___QITb\">There are only so many hours in a day and spreading time across different creative endeavours requires some careful coordination.<\/p>\n<p class=\"paragraph_paragraph___QITb\">Far from being a hindrance, the duality of Emerson&#8217;s creative endeavours works in her favour.<\/p>\n<p class=\"paragraph_paragraph___QITb\">When the muse isn&#8217;t responding on one side of the equation, she has somewhere else to channel her energy. After completing her first indie rock album, she was confronted with something she hadn&#8217;t had in a while: creative space.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;After that was all over, it was like this kind of void. Like, &#8216;Oh wow, that thing is done,'&#8221; she recalls.<\/p>\n<p class=\"paragraph_paragraph___QITb\">Having scratched one creative itch, the other one then re-emerged.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;I had a few days at my old apartment in Berlin, and I found myself wanting to make dance music again,&#8221; Emerson says. &#8220;I hadn&#8217;t naturally felt that since probably before Charm 1.&#8221;<\/p>\n<p class=\"paragraph_paragraph___QITb\">So came Perpetual Emotion Machine, a 2025 EP that featured a collaboration with electro royalty Moby and, more importantly, saw her reconnect with the dancefloor again.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;It was really comforting because it made me realise that I wasn&#8217;t sick of dance music or sick of DJing,&#8221; she says. &#8220;I just needed a little bit of creative energy in a totally different arena.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;It just flowed out of me for the next few days. I wrote and made a bunch of songs, and more that I can&#8217;t put out because I can&#8217;t clear them.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;That was a cool discovery that I wasn&#8217;t really expecting, but I love it.&#8221;<\/p>\n<p>Loading Instagram content<\/p>\n<p class=\"paragraph_paragraph___QITb\">Emerson knows her creative boldness is beneficial. That staying still and playing in the same sandpit is less likely to be the path to her best work.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;That&#8217;s what gives me a lot of creative energy, getting a little bit outside of my comfort zone,&#8221; she says.<\/p>\n<p class=\"paragraph_paragraph___QITb\">And she thinks other people could benefit from embracing bold changes.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;That&#8217;s where I think a lot of creative energy lies for everyone,&#8221; she says.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;It&#8217;s growth and expanding what you can do and who you work with. Doing bigger projects or things that are in a totally different arena. I think that&#8217;s where a lot of creativity lies in general.&#8221;<\/p>\n<p class=\"paragraph_paragraph___QITb\">What about the flip-side? Are there voices in her life \u2014 or in her head \u2014 warning her away from a broad-ranging creative life?<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;My bank account!&#8221; she laughs.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;It&#8217;s so expensive to tour. I&#8217;m like, &#8216;Why am I doing this?&#8217; I wish it wasn&#8217;t like that, but I guess it&#8217;s just the economic powers, you know, living under the boot of capitalism. It sucks, but that&#8217;s how working in the arts is unfortunately.&#8221;<\/p>\n<p class=\"paragraph_paragraph___QITb\">It&#8217;s exhausting and financially draining work, but for Emerson, it&#8217;s a trade-off she&#8217;ll keep choosing.<\/p>\n<p class=\"paragraph_paragraph___QITb\">Avalon Emerson performs DJ sets at the Mode, Freeform and Overtone festivals this October<\/p>\n<p class=\"paragraph_paragraph___QITb\">Avalon Emerson &amp; The Charm&#8217;s new album Written into Changes is out now<\/p>\n","protected":false},"excerpt":{"rendered":"The life of a creative polymath must be exhausting. Excelling at one thing is hard enough; shifting disciplines&hellip;\n","protected":false},"author":2,"featured_media":777439,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[64,63,368544,368548,368545,368546,368553,23322,368554,275496,134,368551,28383,368550,368549,368552,368547],"class_list":["post-777438","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-au","tag-australia","tag-avalon-emerson","tag-avalon-emerson-and-the-charm","tag-avalon-emerson-australia","tag-avalon-emerson-dj","tag-dance-music","tag-djfrontpage","tag-djs","tag-electronic-music","tag-entertainment","tag-freeform-festival","tag-indie-rock","tag-mode-festival","tag-overtone-festival","tag-the-charm","tag-written-into-changes-avalon-emerson"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/777438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=777438"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/777438\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/777439"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=777438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=777438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=777438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}