{"id":77799,"date":"2025-08-18T16:21:19","date_gmt":"2025-08-18T16:21:19","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/77799\/"},"modified":"2025-08-18T16:21:19","modified_gmt":"2025-08-18T16:21:19","slug":"fa-concept-vintage-a-fresh-breeze-in-brookfield-place","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/77799\/","title":{"rendered":"FA Concept Vintage a fresh breeze in Brookfield Place"},"content":{"rendered":"

There are lots of reasons to shop second hand – it\u2019s sustainable, on trend and thrifty. But FA Concept Vintage owner Aymeric Futol says Perth\u2019s fashionable women have also discovered it is a way to stand out from the pack.<\/p>\n

\u201cA lot of women will go to famous brands, Zimmerman for example, and they go to a party and the Zimmerman dress will have cost a few thousand dollars and then they end up having the same dress as another guest,\u201d Futol says. \u201cNow, people don\u2019t always want the latest dress, they want something unique.\u201d<\/p>\n

Futol, along with his business partner Christian Fert, are the co-owners of FA Concept Vintage on Pier street which has been operating since 2020. They recently opened a pop up branch of their boutique in Brookfield Place on St Georges Terrace. Originally from Paris, Futol moved to Perth nine years ago and has quickly established himself firmly in the city\u2019s most fashionable circles. FA Concept Vintage has become a magnet for Perth fashionistas seeking style, not trends, who hunt out unique finds on the carefully curated racks.<\/p>\n

\"ChristianCamera IconChristian Fert and Aymeric Futol, co-owners of FA Concept Vintage Boutique. Credit: Kelsey Reid\/The West Australian<\/p>\n

\u201cWe have pieces that date from the 1700s and 1900s and jewellery from the Napoleon period. I have some very amazing pieces. I am pretty sure we have the best collection in WA, perhaps in Australia, of luxury vintage,\u201d Futol says.<\/p>\n

Futol sources most of his stock from France and Switzerland and also acquires items online. He says when he first started selling vintage fashion in Perth the market was difficult, but that has changed in recent years as shopping vintage has become more popular.<\/p>\n

\"AymericCamera IconAymeric Futol in FA Concept Vintage Boutique\u2019s Brookfield Place store. Credit: Kelsey Reid\/The West Australian<\/p>\n

\u201cIt\u2019s not only for the sustainable aspect, but brands, they went a bit far in their pricing,\u201d Futol says of the growing interest in vintage shopping. \u201cIt\u2019s become very expensive for lower quality. People are not fooled anymore. They are like, \u2018I can have more unique pieces with better quality (by shopping vintage)\u2019. The brands we do and where they are from, they are not mass produced. People buy a bag and there were one million of those bags produced in the world. With the labels we carry maybe there was one run, maybe there were five runs of this garment in the whole world.<\/p>\n

\"ACamera IconA selection of rings at FA Concept Vintage Boutique Credit: Kelsey Reid\/The West Australian<\/p>\n

\u201cIt\u2019s a status symbol for sure. People are proud to say \u2018oh there was only one\u2019 or \u2018it\u2019s from the runway of 2009 in Miami.\u2019 I think there is this sense of pride.\u201d<\/p>\n

Futol says while he has been tempted to open a store in one of Perth\u2019s suburban fashion hotspots such as Claremont, he believes Perth city needs the support of interesting retailers.<\/p>\n

\u201cI do believe that if no one is doing things for the city, then there will be no more city,\u201d he says. \u201cSo we want to stick to the city,\u201d he says, although he conceded that he would never rule out a move to the suburbs in the future. Futol says the newest FA Concept Vintage Boutique is finding a new customer base among well-heeled city workers.<\/p>\n

\u201cNow we\u2019re in Brookfield we have all the offices of Brookfield around and they always so happy to find us. They can come for their lunch break and find inspiration, find a piece for going to to go dinner at night, to add accessories. It\u2019s a fresh breeze, and I think what that\u2019s what people want in the city.\u201d<\/p>\n

\"AymericCamera IconAymeric Futol and Christian Fert are the co-owners of FA Concept Vintage Boutique. Credit: Kelsey Reid\/The West Australian<\/p>\n

Along with stocking vintage fashion, Futol has teamed up with Claremont art gallery Off Market to display work from the gallery\u2019s collection. They are also stocking items from Applecross\u2019s Dee Black Boutique which specialises pre-loved luxury as well as vintage clothing and accessories.<\/p>\n

\u201cI want to build this community of people who have the same mindset of trying to do things together rather than working against each other,\u201d Futol says.<\/p>\n

\"ACamera IconA vintage Balmain dress from FA Concept Vintage boutique. Credit: Kelsey Reid\/The West Australian<\/p>\n","protected":false},"excerpt":{"rendered":"There are lots of reasons to shop second hand – it\u2019s sustainable, on trend and thrifty. But FA…\n","protected":false},"author":2,"featured_media":77800,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[64,63,99,505,59542,14660,1625,44,46,5216,45,506,59543],"class_list":{"0":"post-77799","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-au","9":"tag-australia","10":"tag-business","11":"tag-central","12":"tag-city-west","13":"tag-community-news","14":"tag-lifestyle","15":"tag-news","16":"tag-perth","17":"tag-retail","18":"tag-wa-news","19":"tag-western-suburbs","20":"tag-western-suburbs-weekly"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/77799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=77799"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/77799\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/77800"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=77799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=77799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=77799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}