{"id":782248,"date":"2026-07-06T08:15:09","date_gmt":"2026-07-06T08:15:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/782248\/"},"modified":"2026-07-06T08:15:09","modified_gmt":"2026-07-06T08:15:09","slug":"former-udaan-executives-quick-fashion-delivery-startup-klydo-halts-operations","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/782248\/","title":{"rendered":"Former Udaan executives&#8217; quick fashion delivery startup Klydo halts operations"},"content":{"rendered":"<p dir=\"ltr\">Quick fashion delivery startup Klydo has paused its consumer business and is pivoting to a new product direction, less than a year after its launch.<\/p>\n<p dir=\"ltr\">The startup has stopped accepting new orders on its platform. A notice on Klydo&#8217;s website states that the app will remain available for the next few days for order history, customer support, and other services.<\/p>\n<p dir=\"ltr\">The message adds that Klydo has paused its current consumer offering and is &#8220;pivoting in a new direction&#8221; based on its learnings so far. It says the company is now focused on building the next chapter around &#8220;a sharper product vision,&#8221; describing the move as &#8220;not goodbye&#8221; but &#8220;the beginning of what&#8217;s next.&#8221;<\/p>\n<p dir=\"ltr\">Founded in September 2025 by former Udaan executives Pradeep Yadav and Ankit Agarwal, Klydo began as a fashion marketplace targeting Gen Z shoppers before introducing a rapid delivery model. The startup delivered apparel, footwear, accessories, home decor, and gifting products in 15 to 30 minutes across Bengaluru.<\/p>\n<p dir=\"ltr\">The company had secured around $2 million in seed funding from K2 Capital Management and Veltis Capital. The Economic Times<a href=\"https:\/\/economictimes.indiatimes.com\/tech\/technology\/rapid-fashion-delivery-startup-klydo-shuts-down-operations\/articleshow\/132196747.cms?from=mdr\" target=\"_blank\" rel=\"nofollow noopener\">reported<\/a> that Klydo had explored raising a larger funding round of around $11 million to $12 million earlier this year, but the plans did not progress.<\/p>\n<p dir=\"ltr\">Entrackr has reached out to Klydo&#8217;s co-founders for more information.<\/p>\n<p dir=\"ltr\">Klydo is the second rapid fashion delivery startup to exit the market within a year. <a href=\"https:\/\/www.linkedin.com\/posts\/bigansh_update-we-are-shutting-down-blip-after-share-7349702784889274369-qgxi\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAA4cUWkB8USJFOG2j5A4E3LxhxG6OQWt7QU\" target=\"_blank\" rel=\"nofollow noopener\">Blip<\/a>, another player in the segment, ceased operations in July 2025.<\/p>\n<p dir=\"ltr\">Despite the setback, investment activity in the category has continued. Startups such as <a href=\"https:\/\/entrackr.com\/news\/quick-fashion-delivery-startup-slikk-raises-10-mn-led-by-nexus-9309173\" target=\"_blank\" rel=\"nofollow noopener\">Slikk<\/a>, <a href=\"https:\/\/entrackr.com\/news\/fashion-quick-commerce-startup-zilo-raises-153-mn-in-series-a-round-11077867\" target=\"_blank\" rel=\"nofollow noopener\">Zilo<\/a>, and <a href=\"https:\/\/entrackr.com\/snippets\/quick-fashion-delivery-startup-knot-raises-5-mn-to-scale-60-min-delivery-10897062\" target=\"_blank\" rel=\"nofollow noopener\">Knot<\/a> have raised capital to expand their operations, while Myntra has been scaling its quick delivery service. <a href=\"https:\/\/www.moneycontrol.com\/news\/business\/myntra-expands-quick-commerce-platform-m-now-to-patna-jaipur-lucknow-ahmedabad-13816151.html\" target=\"_blank\" rel=\"nofollow noopener\">Myntra Now<\/a>, the company&#8217;s 30 minute delivery vertical, was available across 10 cities as of February this year.<\/p>\n<p dir=\"ltr\">Klydo&#8217;s move also follows a difficult period for fashion startups. In early 2024,former Myntra CEO Amar Nagaram led Virgio and B2B fashion platform Fashinza <a href=\"https:\/\/economictimes.indiatimes.com\/tech\/startups\/fashinza-virgio-to-return-majority-capital-after-pivots\/articleshow\/108373306.cms?from=mdr\" target=\"_blank\" rel=\"nofollow noopener\">reportedly<\/a> returned capital to investors after their respective business pivots failed to gain traction.<\/p>\n","protected":false},"excerpt":{"rendered":"Quick fashion delivery startup Klydo has paused its consumer business and is pivoting to a new product direction,&hellip;\n","protected":false},"author":2,"featured_media":782249,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[64,63,99,198,370013],"class_list":["post-782248","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entrepreneurship","tag-au","tag-australia","tag-business","tag-entrepreneurship","tag-klydo"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/782248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=782248"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/782248\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/782249"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=782248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=782248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=782248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}