{"id":783619,"date":"2026-07-06T23:31:11","date_gmt":"2026-07-06T23:31:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/783619\/"},"modified":"2026-07-06T23:31:11","modified_gmt":"2026-07-06T23:31:11","slug":"ogilvy-appointed-agency-of-record-for-lite-n-easy","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/783619\/","title":{"rendered":"Ogilvy Appointed Agency of Record for Lite n&#8217; Easy"},"content":{"rendered":"<p>\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\" onclick=\"window.open('https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.mediaweek.com.au%2Fogilvy-appointed-agency-of-record-for-lite-n-easy%2F&amp;title=Ogilvy+appointed+agency+of+record+for+Lite+n%26%238217%3B+Easy', 'linkedInShare', 'width=626,height=436'); return false;\" title=\"Share on LinkedIn\"><\/p>\n<p>Share<\/p>\n<p><\/a><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\" onclick=\"window.open('http:\/\/twitter.com\/share?text=Ogilvy appointed agency of record for Lite n\u2019 Easy -&amp;url=https:\/\/www.mediaweek.com.au\/ogilvy-appointed-agency-of-record-for-lite-n-easy\/', 'twitterShare', 'width=626,height=436'); return false;\" title=\"Tweet This Post\"><\/p>\n<p>Tweet<\/p>\n<p><\/a><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\" onclick=\"window.open('http:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.mediaweek.com.au\/ogilvy-appointed-agency-of-record-for-lite-n-easy\/&amp;t=Ogilvy appointed agency of record for Lite n\u2019 Easy', 'facebookShare', 'width=626,height=436'); return false;\" title=\"Share on Facebook\"><\/p>\n<p>Share<\/p>\n<p><\/a><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.mediaweek.com.au\/cdn-cgi\/l\/email-protection#d2eda1a7b0b8b7b1a6ef9db5bbbea4abf2b3a2a2bdbbbca6b7b6f2b3b5b7bcb1abf2bdb4f2a0b7b1bda0b6f2b4bda0f29ebba6b7f2bcf4f1eae0e3e5e9f297b3a1abf4b3bfa2e9909d968bef9bf2b4bda7bcb6f2a6babba1f2b3a0a6bbb1beb7f2bbbca6b7a0b7a1a6bbbcb5f2b3bcb6f2a6babda7b5baa6f2bdb4f2a1bab3a0bbbcb5f2bba6f2a5bba6baf2abbda7fcf291bab7b1b9f2bba6f2bda7a6e8f2baa6a6a2a1e8fdfda5a5a5fcbfb7b6bbb3a5b7b7b9fcb1bdbffcb3a7fdbdb5bbbea4abffb3a2a2bdbbbca6b7b6ffb3b5b7bcb1abffbdb4ffa0b7b1bda0b6ffb4bda0ffbebba6b7ffbcffb7b3a1abfd\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>Email<\/p>\n<p><\/a><\/p>\n<p><a href=\"https:\/\/www.mediaweek.com.au\/tag\/ogilvy\/\" rel=\"nofollow noopener\" target=\"_blank\">Ogilvy<\/a> has been appointed agency of record for Lite n\u2019 Easy, following a competitive pitch.<\/p>\n<p>The remit covers the full breadth of brand services, spanning strategy, creative, customer experience (CX), social and influencer. Ogilvy will draw on its multicultural, health and behavioural science expertise as part of the partnership.<\/p>\n<p>The appointment lands as Lite n\u2019 Easy marks 40 years in the Australian market.<\/p>\n<p>Australian-owned and operated since 1986, the brand supports weight management and healthy eating for consumers nationwide.<\/p>\n<p>READ MORE: <a href=\"https:\/\/www.mediaweek.com.au\/ogilvy-index-reveals-brands-silent-customer-exit\/\" target=\"_blank\" rel=\"noopener nofollow\">Ogilvy index reveals brands\u2019 silent customer exit<\/a><\/p>\n<p>READ MORE: <a href=\"https:\/\/www.mediaweek.com.au\/ogilvy-report-flags-human-premium-as-ai-reshapes-marketing-in-2026\/\" target=\"_blank\" rel=\"noopener nofollow\">Ogilvy report flags \u2018human premium\u2019 as AI reshapes marketing in 2026<\/a><\/p>\n<p>What they said<\/p>\n<p>Nathan Hayman, CEO of Lite n\u2019 Easy, said the brand had sought a partner across strategy, consumer channels, influencer and commerce.<\/p>\n<p>\u201cAs we celebrate 40 years of helping Australians lead healthier lives, we were looking for a partner who understood both our heritage and the ever-changing health landscape. The integrated approach across brand building, consumer channels, influencer, and commerce felt right for our future ambitions,\u201d he said.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-274524\" class=\"size-full wp-image-274524\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/07\/MW-070726-58J2.jpg\" alt=\"Nathan Hayman\" width=\"800\" height=\"433\"  \/><\/p>\n<p id=\"caption-attachment-274524\" class=\"wp-caption-text\">Nathan Hayman<\/p>\n<p>Kirsty Muddle, Ogilvy Network ANZ CEO, said the agency was looking forward to working closely with the Lite n\u2019 Easy team on its next phase of growth.<\/p>\n<p>\u201cLite n\u2019 Easy is one of Australia\u2019s great health brands, and a company that has helped countless Australians eat well and feel their best for many decades. We\u2019re excited to help it navigate this transformative moment.<\/p>\n<p>\u201cOur deep expertise in health gives us a strong understanding of the broader ecosystem surrounding weight management and healthy eating, from consumers through to healthcare professionals and emerging healthcare channels, and beyond,\u201d she said.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-274525\" class=\"size-full wp-image-274525\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/07\/MW-070726-ZQ40.jpg\" alt=\"Kirsty Muddle\" width=\"800\" height=\"433\"  \/><\/p>\n<p id=\"caption-attachment-274525\" class=\"wp-caption-text\">Kirsty Muddle<\/p>\n<p>Lite n\u2019 Easy has operated in the Australian health and wellbeing sector for four decades.<\/p>\n<p>The brand says it continues to support sustainable, healthy eating and nutrition as the health landscape evolves.<\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.mediaweek.com.au\/subscribe-morning-report\/&#039;\" rel=\"nofollow noopener\" target=\"_blank\">Keep on top of the most important media, marketing, and agency news each day with the\u00a0Mediaweek\u00a0Morning Report\u00a0\u2013 delivered for free every morning to your inbox.<\/a><\/p>\n<p>\t\t\t\t\t\t\t\t\t<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Share Tweet Share Email Ogilvy has been appointed agency of record for Lite n\u2019 Easy, following a competitive&hellip;\n","protected":false},"author":2,"featured_media":783620,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[370443,64,63,370444,370445,370446,74696,105],"class_list":["post-783619","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-agency-of-record","tag-au","tag-australia","tag-kirsty-muddle","tag-lite-n-easy","tag-nathan-hayman","tag-ogilvy","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/783619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=783619"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/783619\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/783620"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=783619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=783619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=783619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}